What Would         Charlie Do?“Winning”with Government 2.0
Agenda What’s Gov 2.0? Web 2.0? Generational Issues Blogs                  Podcasts eDocuments                      ...
What’s Gov 2.0 (Your Answers!)?
What’s Gov 2.0 (Your Answers!)?• I dont know anything about it.• I have never heard of Government 2.0 until today.• Im unf...
What’s Gov 2.0 (Your Answers!)?• technology and transparency• innovations and accessibility to government information, web...
What’s Web 2.0?
What’s Web 2.0?          “…activities that integrate technology,         social interaction, and content creation.”     We...
What’s Web 2.0? • It’s all about people and passion • The rules are the same as   personal social interaction • The strate...
What’s Web 2.0? • share, collaborate and act   faster than ever before • find and engage people   of similar passions • bu...
Who is a skeptic?Social media is:• Just for kids• Just a fad – Remember MySpace and CB Radio• Just for our intern         ...
Who was a skeptic?REMEMBER ANY OF THESE STATEMENTS?I don’t need to learn typing!(That’s for the secretaries)Email? Why do ...
Four Generations               Veterans: 1920s-1940               Baby Boomers: 1940-1960               Generation X: 1960...
A New GenerationHow about “Generation C” ?
“…an avalancheof consumer generated‘content’…”Two drivers:(1) Our creative urges(2) Content-creating tools- Trendwatching....
Who isyour target audience?
“Generation C”By Dan Pankraz
FACT: GEN C is a mindset  covering digitalcreatives aged 10-35
Source: Flickr – lyzadanger’s photostream
“Generation C”Someone of ANY agewho is actively using social mediaand engages others on the Internetwith a "2.0" mindset:c...
“Generation C”                                                 Generations Explained                                      ...
2.01.0
“Generation C”                                       Users age 18-24 = 10.6%                                       Users a...
Integrated Engagement Approach1. Why? Tie to mission, goals, objectives, needs, gaps.2. Who? Champion, contributors, const...
Integrated Engagement Approach   Traditional        “Conversation”Content Vehicles         Vehicles      The Target       ...
Your Use of Social Media?
Your Use of Social Media?
BlogsWhat is a blog?• a website or part of a website• short for web log
BlogsWhy create a Blog?• share a leadership vision (and gain employee feedback)• clarify misconceptions• respond to common...
BlogsHow do you create a blog?Step 1: Pick a Blog PlatformStep 2: Create an AccountStep 3: Name Your BlogStep 4: Produce C...
BlogsWhat makes a great blog?• frequent content (2-3 days per week)• two-way conversation• diverse authors• meets clear, r...
BlogsAnd the nominees are:a) The TSA Blogb) GSA’s GovGab Blogc) USAID Impact Blogd) Energy Bloge) State’s DipNote
Best Blog
WikisWhat in the world is a wiki?•   an online encyclopedia•   a web-based tool where multiple users create,    publish an...
Wikis        You call this fast?
WikisWhy create a wiki?•   Provide a space for national/regional collaboration•   Gather the intelligence of citizens / ex...
WikisHow do you create a wiki?Step 1: Pick a Wiki PlatformStep 2: Create an AccountStep 3: Set Up Your WikiStep 4: Produce...
WikisWhat makes a great wiki?• clear task(s) to accomplish• relatively open access• involvement of key stakeholders• edito...
WikisAnd the nominees are:a) OMB MAX Communityb) DoD Techipediac) GSA’s Colabd) BetterBuy Wikie) 7th Circuit Court of Appe...
Best Wiki
Wikis (or something like it)          PiratePad.net
Social NetworksWhat is a social network?                             NOT                             JUST                 ...
Social NetworksWhat is a social network?                      Information                      Ideas                      ...
Social NetworksWhat is a social network?                 CollaborationKnowledge    Social Networks
TheStory
Founder•   Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies•   Innovator: Co-Founder, Young Government...
WhyProblem:          Millions of government employees      working on similar issues but no safe place         to connect ...
What is                                                ?Tools:•   Blogs                                       Online commu...
What is         ?  People Like     You
Read / Post BlogsGovLoop.com/Blogs
What You’ll Like on                        :                 24-Year Fed, IBM Senior Fellow                City Engineer, ...
What You’ll Like on                      :                 Program Manager, NIST                    66 Comments Blogs
Start or commenton discussions in   our ForumsGovLoop.com/Forum
What You’ll Like on                       :                 Transportation Specialist, DOT  Forums
What You’ll Like on            :                      160 Comments! Forums
What You’ll Like on   : Jobs
Join GroupsGovLoop.com/Groups
What You’ll Like on   :Tools
What You’ll Like on   :Tools
What You’ll Like on   :Tools
What You’ll Like on   :Tools
What You’ll Like on   : Chats
Incubation
What is Facebook?• the social network• 3rd largest nation on earth• mostly social, some serious• the present and future web
Why use Facebook?• the social network• 3rd largest nation on earth• mostly social, some serious• the present and future web
How do you get started on Facebook?Step 1: Go to Facebook.comStep 2: Create a profile.Step 3: Friend your kids (not your c...
What’s a great Facebook page/group?• Have a plan• Engaging, regular content• Staff it appropriately (and creatively)• Cust...
And the nominees are…• US Geological Survey• UK Training and Development Agency• US Army• Centers for Disease Control and ...
Best Facebook Page   Facebook.com/USArmy
Honorable MentionFacebook.com/GetIntoTeaching
Honorable Mention
Honorable Mention
What is Twitter?• Free• “Micro-blogging”• 140 characters or less• Send and read user updates     aka “Tweets”• Text-based...
GovTwit.com
http://ca.gov/Multimedia/multimedia_blogs_twitter.html
http://bit.ly.govhashtags
Why use Twitter?•   Crowd-sourcing ideas to improve services•   Communicating with / to citizens•   Posting links to key i...
How do you get started on Twitter?Step 1: Go to Twitter.comStep 2: Create an AccountStep 3: Find People to FollowStep 4: C...
What makes for great Twitter?• Conversations (not just content pushing)• Using hashtags (participation and promotion)• Sta...
What makes for great Twitter?• Conversations (not just content pushing)• Using hashtags (participation and promotion)• Sta...
And the nominees are…• @Anaheim311• @SantaClaraCity• @LAFDTalk• @USFWSPacific• @YosemiteScience
Best Use of Twitter
Honorable Mention         @Anaheim311
Honorable Mention   @SantaClaraCity
What is LinkedIn?• social network for business connections• like an online resume, but better
Why use LinkedIn?• Find people doing similar stuff• Get in groups to collaborate• Expand your network quickly
Best Use of LinkedIn   Jeffrey Vargas
“I started the Chief Learning OfficersNetwork in late November 2008. I hadno real knowledge of Web 2.0 capacity.I had been...
“The group has become known as aplace for leaders in learning to shareideas / thoughts / connect …We know that CLOs who wo...
Social NetworksAnd the nominees are:a) GovLoopb) Facebookc) Twitterd) LinkedIn
Best Social Network
RSSWhat is RSS?•   Really Simple Syndication•   like a digital magazine subscription•   automatically pushes content to re...
RSSWhy use RSS?•   make your content available everywhere    beyond a single website
RSSHow do I set up RSS?• Use tools like FeedBurner or FeedBlitz•   See http://www.usa.gov/webcontent/technology/rss.shtml
PodcastsWhat is a podcast?• “iPod” + "broadcasting”• a way of publishing audio files on the web so they can bedownloaded o...
PodcastsWhy create a podcast?• give your agency a voice• allow people to access rich content anywhere• inspire your staff?...
PodcastsHow do you create a podcast?Step 1: Pick a podcast platformStep 2: Create an accountStep 3: Name your podcastStep ...
PodcastsWhat makes a great podcast?• frequent content (weekly is good)• two-way conversation• diverse content and interest...
PodcastsAnd the nominees are:a) NOAA’s “Making Waves” or “Diving Deeper”b) DoD’s “Armed With Science”c) NASA Earth and Spa...
Best Podcast
Video SharingWhy/How do you use   ? •   Fun? •   Education? •   Inspiration? •   Perspiration?
Video SharingWhy/How could you use            in gov’t? • Fun!                  • Information • Education!            • Re...
Best Videos
Honorable Mention
Honorable Mention
Honorable Mention
What is Skype?• Video- / Web-based video• Skype to Skype = free
Why use Skype?• “Face-to-face” interaction• Low-cost rich media interaction• Stay connected with disbursed staff• Reduce t...
How do you set up Skype? Step 1: Create an accountStep 2: Get a web camStep 3: Set a timeStep 4: Consider recording callsS...
Best Use of Skype
It all started with the first ever IntelligenceCommunity Virtual Career Fair in March 2010[which] spurred the idea of Skyp...
Skype has been a successful tool for our hiring events, andwe will continue to utilize Skype as part of our hiringstrategy...
Mobile PhonesWhy/How do you use   ? •   Fun? •   Education? •   Inspiration? •   Perspiration?
Mobile PhonesWhy/How could you use              in gov’t? • Fun?                  • Information • Education?            • ...
Best Use of Mobile Phones
Best Use of Mobile Phones
Crowdsourcing http://betterbuyproject.com
Virtual Worlds
Getting Started (Or Not)
The Method • Define Mission Achievement     (Products / Services / Programs / Processes) •   Map Achievement Path •   Loca...
The Method: Mission Achievement• What are your mission tenants?• How do you achieve them?  (Products / Services / Programs...
The Method: Map Achievement PathsFor each specific outcome:• Who are your stakeholders?• What do you need them to do?• Why...
The Method: Locate StakeholdersThe ones you know?• Your current sites• Lists: Events, email, snailmail• Memberships: Assoc...
The Method: Design EngagementWhere do you want the key outcomes to take place?• A section of your current site• A new micr...
The Method: Measure OutcomesTraffic Analysis•Server log analysis: AWStats, Core Metrics,•3rd party tools: Google Analytics...
The Method: Inform Next StepsWhere can we improve?• Mission focus?• Project scope?• More / better outcomes?• Stakeholder e...
Tips: Inform Next Steps •   Building effective web pages •   More bullseye: Focus on the next step of the funnel •   An ef...
What’s next for us?Web 3.0?• 3-D / Gaming• Mobile / Clouds• Aggregation• Interactive Agency Pages
What’s next for you?
What’s next for you?
What’s next for you?1.   Join GovLoop (keep learning, get help)2.   Get a Plan (tied to mission)3.   Start Small (iterate ...
Thank You!  FOR MORE INFORMATION:http://www.govloop.comANDREW KRZMARZICKPhone: (202) 352-1806Email: Andrew@GovLoop.comTwit...
Social Media Training for Government
Social Media Training for Government
Social Media Training for Government
Social Media Training for Government
Social Media Training for Government
Upcoming SlideShare
Loading in …5
×

Social Media Training for Government

2,418 views

Published on

Training session delivered for the Greater Los Angeles Federal Executive Board on March 17, 2011. For more information, go to:

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,418
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
48
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social Media Training for Government

  1. 1. What Would Charlie Do?“Winning”with Government 2.0
  2. 2. Agenda What’s Gov 2.0? Web 2.0? Generational Issues Blogs  Podcasts eDocuments  YouTube Wikis Social Networks  Mobile Devices  GovLoop.com  Crowd Sourcing  Facebook  Open Data  Twitter  LinkedIn  Second Life RSS  Making the Case
  3. 3. What’s Gov 2.0 (Your Answers!)?
  4. 4. What’s Gov 2.0 (Your Answers!)?• I dont know anything about it.• I have never heard of Government 2.0 until today.• Im unfamiliar with those terms.• Never heard it before• No clue.• Not familiar YET.• Nothing• Nothing• Nothing• Nothing, never heard of either.• Nothing.
  5. 5. What’s Gov 2.0 (Your Answers!)?• technology and transparency• innovations and accessibility to government information, websites,applications, initiatives, etc. which should allow for both easier andgreater access by the public• transitioning many processes to the web or the "cloud" and makinggovernment less location-based and more virtual-based• business of government and state administration should be openedat all levels to effective public scrutiny and oversight• to develop a more digitally intelligent government, one that usesmore social networks• being more technologically available to my co-workers / supervisor,providers/third-parties, and people I supervise
  6. 6. What’s Web 2.0?
  7. 7. What’s Web 2.0? “…activities that integrate technology, social interaction, and content creation.” Web 1.0 Web 2.0 • 1990 – 2000 • 2000-2010 • one-way communications • two-way communications • web pages and emails • social media • business-driven • user-contributed • informative • interactive • you go to the info • info comes to youSource: www.usa.gov
  8. 8. What’s Web 2.0? • It’s all about people and passion • The rules are the same as personal social interaction • The strategies for driving and measuring success are the same as offline efforts • The only real change is in the tactics and platforms • This is hard work, there is no silver bullet
  9. 9. What’s Web 2.0? • share, collaborate and act faster than ever before • find and engage people of similar passions • build quickly towards outcomes • The archive of knowledge and ideas for future reference
  10. 10. Who is a skeptic?Social media is:• Just for kids• Just a fad – Remember MySpace and CB Radio• Just for our intern • Too much time • Too complicated • Too much energy • Too much duplicate work • ______________?
  11. 11. Who was a skeptic?REMEMBER ANY OF THESE STATEMENTS?I don’t need to learn typing!(That’s for the secretaries)Email? Why do I need email?I’ll let the kids/low-level folks do that email thing.(Now how many emails do you get a day?) Cell phone? Blackberry? Who needs ‘em? Wanna reach me - call my home or office. Website? We don’t need no stinkin’ website. Only people on the Web are kids and geeks. (Are you on the Internet right now, by chance?)
  12. 12. Four Generations Veterans: 1920s-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Web 2.0 Users?Source: Washburn, E. Are You Ready for Generation X? Changing World View –The Five Generations, Physician Executive. January-February 2000.
  13. 13. A New GenerationHow about “Generation C” ?
  14. 14. “…an avalancheof consumer generated‘content’…”Two drivers:(1) Our creative urges(2) Content-creating tools- Trendwatching.com, Feb 2004
  15. 15. Who isyour target audience?
  16. 16. “Generation C”By Dan Pankraz
  17. 17. FACT: GEN C is a mindset covering digitalcreatives aged 10-35
  18. 18. Source: Flickr – lyzadanger’s photostream
  19. 19. “Generation C”Someone of ANY agewho is actively using social mediaand engages others on the Internetwith a "2.0" mindset:creative, collaborativeand community-oriented.
  20. 20. “Generation C” Generations Explained % of total adult % of internet-usingGeneration Name* Birth Years, Ages in 2009 population populationGen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%Gen X Born 1965-1976, Ages 33-44 20% 23%Younger BoomersOlder Boomers Born 1955-1964, Ages 45-54 Born 1946-1954, Ages 55-63 20% 13% 22% 13% 35%Silent Generation Born 1937-1945, Ages 64-72 9% 7%G.I. Generation Born -1936, Age 73+ 9% 4%Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 totalinternet users, and margin of error is ±3%.*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized byHowe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of Americas Future, 1584 to 2069(Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decadesof Baby Boomers are different enough to merit being divided into distinct generational groups.
  21. 21. 2.01.0
  22. 22. “Generation C” Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% Average age = 40 yrs oldSource: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
  23. 23. Integrated Engagement Approach1. Why? Tie to mission, goals, objectives, needs, gaps.2. Who? Champion, contributors, constituents, citizens.3. What? Content is the key to success.4. How? Decide which tools best meet goals.5. When? Create a schedule to implement and evaluate.
  24. 24. Integrated Engagement Approach Traditional “Conversation”Content Vehicles Vehicles The Target Brochures Catalogs Course Excerpts Website Content TV Advertisements Video Content GS Connect Clips Event Photos Web Ads Magazine Ads Radio Ads Audio ContentEvents/Conferences Customer Service Sales
  25. 25. Your Use of Social Media?
  26. 26. Your Use of Social Media?
  27. 27. BlogsWhat is a blog?• a website or part of a website• short for web log
  28. 28. BlogsWhy create a Blog?• share a leadership vision (and gain employee feedback)• clarify misconceptions• respond to common citizen inquiries• highlight your initiatives• feature employees and citizens
  29. 29. BlogsHow do you create a blog?Step 1: Pick a Blog PlatformStep 2: Create an AccountStep 3: Name Your BlogStep 4: Produce ContentStep 5: Publish Post!
  30. 30. BlogsWhat makes a great blog?• frequent content (2-3 days per week)• two-way conversation• diverse authors• meets clear, real needs
  31. 31. BlogsAnd the nominees are:a) The TSA Blogb) GSA’s GovGab Blogc) USAID Impact Blogd) Energy Bloge) State’s DipNote
  32. 32. Best Blog
  33. 33. WikisWhat in the world is a wiki?• an online encyclopedia• a web-based tool where multiple users create, publish and edit information• a Hawaiian word for “fast”
  34. 34. Wikis You call this fast?
  35. 35. WikisWhy create a wiki?• Provide a space for national/regional collaboration• Gather the intelligence of citizens / experts• Widen the net for broader insight / information• Create a crowd-corrected directory / resource
  36. 36. WikisHow do you create a wiki?Step 1: Pick a Wiki PlatformStep 2: Create an AccountStep 3: Set Up Your WikiStep 4: Produce ContentStep 5: Edit and Post!
  37. 37. WikisWhat makes a great wiki?• clear task(s) to accomplish• relatively open access• involvement of key stakeholders• editors and gardeners
  38. 38. WikisAnd the nominees are:a) OMB MAX Communityb) DoD Techipediac) GSA’s Colabd) BetterBuy Wikie) 7th Circuit Court of Appeals
  39. 39. Best Wiki
  40. 40. Wikis (or something like it) PiratePad.net
  41. 41. Social NetworksWhat is a social network? NOT JUST FOR KIDS!!!
  42. 42. Social NetworksWhat is a social network? Information Ideas Insight Sharing Issues Individuals Intelligence
  43. 43. Social NetworksWhat is a social network? CollaborationKnowledge Social Networks
  44. 44. TheStory
  45. 45. Founder• Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies• Innovator: Co-Founder, Young Government Leaders• Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner• Speaker: 25+ Conferences, Brookings, Harvard Kennedy School• Author: Wikinomics, Federal Times, Public Manager• Athlete: Used to be good at golf – 3rd in State• Scholar: Miami (OH) and UPenn• Gentleman: Likes Cats and Babies
  46. 46. WhyProblem: Millions of government employees working on similar issues but no safe place to connect and share best practices. ?Solution: Online community. Hub to connect disparate conversations/events. New technology leveraged to collaborate.
  47. 47. What is ?Tools:• Blogs Online community of• Forums government colleagues• Groups• Datasets that help each other• Video / Photo Sharing to do their jobs better.• ToolsValue: 40,000+ Members• Learn and share with peers • Federal, state and local employees • Contractors, non-profits, academia• Get questions answered quickly • International (Canada, UK, Australia, etc.)• Solve problems faster• Find and contribute best practices
  48. 48. What is ? People Like You
  49. 49. Read / Post BlogsGovLoop.com/Blogs
  50. 50. What You’ll Like on : 24-Year Fed, IBM Senior Fellow City Engineer, City of Geneva, ILBlogs
  51. 51. What You’ll Like on : Program Manager, NIST 66 Comments Blogs
  52. 52. Start or commenton discussions in our ForumsGovLoop.com/Forum
  53. 53. What You’ll Like on : Transportation Specialist, DOT Forums
  54. 54. What You’ll Like on : 160 Comments! Forums
  55. 55. What You’ll Like on : Jobs
  56. 56. Join GroupsGovLoop.com/Groups
  57. 57. What You’ll Like on :Tools
  58. 58. What You’ll Like on :Tools
  59. 59. What You’ll Like on :Tools
  60. 60. What You’ll Like on :Tools
  61. 61. What You’ll Like on : Chats
  62. 62. Incubation
  63. 63. What is Facebook?• the social network• 3rd largest nation on earth• mostly social, some serious• the present and future web
  64. 64. Why use Facebook?• the social network• 3rd largest nation on earth• mostly social, some serious• the present and future web
  65. 65. How do you get started on Facebook?Step 1: Go to Facebook.comStep 2: Create a profile.Step 3: Friend your kids (not your colleagues).Step 4: Create a group or page.Step 5: Consider games, apps and ads.
  66. 66. What’s a great Facebook page/group?• Have a plan• Engaging, regular content• Staff it appropriately (and creatively)• Customize it (code, URL, etc.)
  67. 67. And the nominees are…• US Geological Survey• UK Training and Development Agency• US Army• Centers for Disease Control and Prevention
  68. 68. Best Facebook Page Facebook.com/USArmy
  69. 69. Honorable MentionFacebook.com/GetIntoTeaching
  70. 70. Honorable Mention
  71. 71. Honorable Mention
  72. 72. What is Twitter?• Free• “Micro-blogging”• 140 characters or less• Send and read user updates  aka “Tweets”• Text-based, but can post links / photos• Anywhere, anytime via cell or computer• Shared conversations  aka “Hashtags”
  73. 73. GovTwit.com
  74. 74. http://ca.gov/Multimedia/multimedia_blogs_twitter.html
  75. 75. http://bit.ly.govhashtags
  76. 76. Why use Twitter?• Crowd-sourcing ideas to improve services• Communicating with / to citizens• Posting links to key information• Reporting incidents, sending alerts• Promoting events, surveys, studies, etc.
  77. 77. How do you get started on Twitter?Step 1: Go to Twitter.comStep 2: Create an AccountStep 3: Find People to FollowStep 4: Consider Alternate ToolsStep 5: Jump in the Stream (“dialoguing” vs. “doing”)
  78. 78. What makes for great Twitter?• Conversations (not just content pushing)• Using hashtags (participation and promotion)• Staff it appropriately (not your intern)• Coordinate with other social media
  79. 79. What makes for great Twitter?• Conversations (not just content pushing)• Using hashtags (participation and promotion)• Staff it appropriately (not your intern)• Coordinate with other social media
  80. 80. And the nominees are…• @Anaheim311• @SantaClaraCity• @LAFDTalk• @USFWSPacific• @YosemiteScience
  81. 81. Best Use of Twitter
  82. 82. Honorable Mention @Anaheim311
  83. 83. Honorable Mention @SantaClaraCity
  84. 84. What is LinkedIn?• social network for business connections• like an online resume, but better
  85. 85. Why use LinkedIn?• Find people doing similar stuff• Get in groups to collaborate• Expand your network quickly
  86. 86. Best Use of LinkedIn Jeffrey Vargas
  87. 87. “I started the Chief Learning OfficersNetwork in late November 2008. I hadno real knowledge of Web 2.0 capacity.I had been a member of LinkedIn for afew months, joining because friendsbugged me to be a part of it.After a while as a member, I began to join somegroups basically to see what would happen. I didntsee a group for CLOs so I started the network …because nothing was in existence in LinkedIn andthought our community needed something – a place,a forum, something to communicate around ideas.”
  88. 88. “The group has become known as aplace for leaders in learning to shareideas / thoughts / connect …We know that CLOs who would havenever met have connected on issues ofcommonality; some folks have begunworking together / collaborating…On a personal level, Ive been invited to aCLOs only retreat and have been askedto be a presenter - without the networkthe folks in charge of the retreat wouldhave never found me.”
  89. 89. Social NetworksAnd the nominees are:a) GovLoopb) Facebookc) Twitterd) LinkedIn
  90. 90. Best Social Network
  91. 91. RSSWhat is RSS?• Really Simple Syndication• like a digital magazine subscription• automatically pushes content to readers and devices
  92. 92. RSSWhy use RSS?• make your content available everywhere beyond a single website
  93. 93. RSSHow do I set up RSS?• Use tools like FeedBurner or FeedBlitz• See http://www.usa.gov/webcontent/technology/rss.shtml
  94. 94. PodcastsWhat is a podcast?• “iPod” + "broadcasting”• a way of publishing audio files on the web so they can bedownloaded onto computers or portable listening devices• allows users to subscribe to a feed of new audio files• benefit = users can listen live or whenever they want
  95. 95. PodcastsWhy create a podcast?• give your agency a voice• allow people to access rich content anywhere• inspire your staff?• interview members of your staff doing cool stuff• host a “radio show” and respond to questions• share educational information
  96. 96. PodcastsHow do you create a podcast?Step 1: Pick a podcast platformStep 2: Create an accountStep 3: Name your podcastStep 4: Produce content / establish a show timeStep 5: Run an experiment and monitor use
  97. 97. PodcastsWhat makes a great podcast?• frequent content (weekly is good)• two-way conversation• diverse content and interesting people• brevity or break up in chunks
  98. 98. PodcastsAnd the nominees are:a) NOAA’s “Making Waves” or “Diving Deeper”b) DoD’s “Armed With Science”c) NASA Earth and Space Newsd) White House “Open for Questions”
  99. 99. Best Podcast
  100. 100. Video SharingWhy/How do you use ? • Fun? • Education? • Inspiration? • Perspiration?
  101. 101. Video SharingWhy/How could you use in gov’t? • Fun! • Information • Education! • Recruitment AND • Inspiration! • Retention • Perspiration! • Transparency
  102. 102. Best Videos
  103. 103. Honorable Mention
  104. 104. Honorable Mention
  105. 105. Honorable Mention
  106. 106. What is Skype?• Video- / Web-based video• Skype to Skype = free
  107. 107. Why use Skype?• “Face-to-face” interaction• Low-cost rich media interaction• Stay connected with disbursed staff• Reduce travel costs
  108. 108. How do you set up Skype? Step 1: Create an accountStep 2: Get a web camStep 3: Set a timeStep 4: Consider recording callsStep 5: Get creative
  109. 109. Best Use of Skype
  110. 110. It all started with the first ever IntelligenceCommunity Virtual Career Fair in March 2010[which] spurred the idea of Skype interviews,to go along with the ‘virtual’ theme of the careerfair and show NGA as a forward thinking agencyon the cutting edge of technology
  111. 111. Skype has been a successful tool for our hiring events, andwe will continue to utilize Skype as part of our hiringstrategy…• Reach diverse candidates, save the agency (and applicants) time / money• Advertise and interview candidates from across the country without leaving the local area (and applicants can interview from home!)• No interviews were conducted in person; all were done online via Skype• All panels were located at a contractor facility in the Washington, DC area• Applicants were at their homes/businesses across the country• Our offices and hiring managers were impressed with the high quality of the applicants we interviewed at this event.
  112. 112. Mobile PhonesWhy/How do you use ? • Fun? • Education? • Inspiration? • Perspiration?
  113. 113. Mobile PhonesWhy/How could you use in gov’t? • Fun? • Information • Education? • Recruitment AND • Inspiration? • Retention • Perspiration? • Transparency
  114. 114. Best Use of Mobile Phones
  115. 115. Best Use of Mobile Phones
  116. 116. Crowdsourcing http://betterbuyproject.com
  117. 117. Virtual Worlds
  118. 118. Getting Started (Or Not)
  119. 119. The Method • Define Mission Achievement (Products / Services / Programs / Processes) • Map Achievement Path • Locate Stakeholders • Design Engagement • Measure Outcomes • Inform Next Steps
  120. 120. The Method: Mission Achievement• What are your mission tenants?• How do you achieve them? (Products / Services / Programs / Processes) • Who do you deliver value to? • What value do you deliver to each? • What resources are available? • What outcomes enable success?
  121. 121. The Method: Map Achievement PathsFor each specific outcome:• Who are your stakeholders?• What do you need them to do?• Why are they going to do it?• How will you know that anoutcome has been accomplished?• What are all the points ofengagement that would lead tothat successful outcome?
  122. 122. The Method: Locate StakeholdersThe ones you know?• Your current sites• Lists: Events, email, snailmail• Memberships: Associations, professional groups• Social Media: GovLoop, blogs, forums, Linked-in, Twitter, Facebook, etc.The ones you need to meet?• Identify primary keywords• Search Engines: Find news sites, forums, blogs, associations• Social Media: Groups, trending topics, internal searches
  123. 123. The Method: Design EngagementWhere do you want the key outcomes to take place?• A section of your current site• A new microsite• As a group, cause, discussion, or page of another site• Through an email or survey responseHow are you going to get your stakeholders there?• Online: PPC, SEO, Advertising, PR, Email, Blogging, AssociationOutreach, Social Media Announcements, etc.• Offline: Direct Mail, Telemarketing, Events, Publications, PR• Incentives: Currency (“Innobucks”), Cash
  124. 124. The Method: Measure OutcomesTraffic Analysis•Server log analysis: AWStats, Core Metrics,•3rd party tools: Google Analytics, Omniture•Goal and event tracking for critical action points in the process•What to measure: Where do users come from, what pages do they visit, what dothey accomplish, ask it questions - I wonder. . .Topic Trending • Keywords: Google Trends, Twitter, Trackur, Digg, Technorati • Conversations: Blogs, groups, discussions, etc.Reputation Monitoring (Branded related topics) • Google/Twitter alerts, Trackur, Radian 6, Other online tools and services • Keep it actionable
  125. 125. The Method: Inform Next StepsWhere can we improve?• Mission focus?• Project scope?• More / better outcomes?• Stakeholder engagement?• Engagement points?• Engagement vehicles?• Metrics systems?
  126. 126. Tips: Inform Next Steps • Building effective web pages • More bullseye: Focus on the next step of the funnel • An effective page: Has what I need, tells me how to get it, why it’s good, makes me feel smart, gives me a reason to take action and makes it safe and easy • Headlines should speak to the user’s primary interest • Calls to action should be focused and in about the same place on every page of the site • Contact information should be on every page • Contextual calls to action for next steps at the bottom of every page of content • ALWAYS BE IMPROVING!
  127. 127. What’s next for us?Web 3.0?• 3-D / Gaming• Mobile / Clouds• Aggregation• Interactive Agency Pages
  128. 128. What’s next for you?
  129. 129. What’s next for you?
  130. 130. What’s next for you?1. Join GovLoop (keep learning, get help)2. Get a Plan (tied to mission)3. Start Small (iterate often)
  131. 131. Thank You! FOR MORE INFORMATION:http://www.govloop.comANDREW KRZMARZICKPhone: (202) 352-1806Email: Andrew@GovLoop.comTwitter: @krazykrizSlideshare.net/akrzmarzickLinkedin.com/in/andrewkrzmarzick

×