Al-Khouri, A.M. (2008) 'Challenges in the Management of Strategic Government Projects: The Case of the UAE National ID Program', e-Identity and Access Asia 2008, July 8-9, Singapore.
Webinar - Spagic: Beyond the SOA/BPM frontiers, towards a complete open coope...SpagoWorld
The presentation supported the webinar delivered by Antonietta Miele, Spagic Developer, on 28th July 2011, within SpagoWorld Webinar Center.
http://www.spagoworld.org/
Al-Khouri, A.M. (2008) 'Challenges in the Management of Strategic Government Projects: The Case of the UAE National ID Program', e-Identity and Access Asia 2008, July 8-9, Singapore.
Webinar - Spagic: Beyond the SOA/BPM frontiers, towards a complete open coope...SpagoWorld
The presentation supported the webinar delivered by Antonietta Miele, Spagic Developer, on 28th July 2011, within SpagoWorld Webinar Center.
http://www.spagoworld.org/
Learn how cloud companies are keepin' it saasy with small- and medium-sized businesses. We're going to discuss:
• The unique challenges of cloud marketing
• What successful companies are doing to reach SMB tech buyers
• What SMB IT professionals are saying about the Cloud
Why? Because Spiceworks has worked with leading Cloud vendors (from startups to the Fortune 500) to help them develop, launch, and promote their cloud products to millions of tech buyers....and now we would like to share what we have learned with you!
Mr. Sergio Gusmeroli from TXT e-solutions SPA presented the charcteristics and positioning of the ISU. In addition, he noted the ISU business and technical roadmaps.
(FInES Cluster Meeting, December 2012)
Тезисы выступления
Министра экономического развития Российской Федерации
Э.С. Набиуллиной «РОЛЬ ИНСТИТУТОВ РАЗВИТИЯ В
РЕАЛИЗАЦИИ ПРИОРИТЕТНЫХ ПРОЕКТОВ КОМИССИИ ПО
МОДЕРНИЗАЦИИ ПРИ ПРЕЗИДЕНТЕ РОССИЙСКОЙ ФЕДЕРАЦИИ»
на заседании Комиссии по модернизации технологического
развития экономики России, Москва, 25 ноября 2009 г.
Learn how cloud companies are keepin' it saasy with small- and medium-sized businesses. We're going to discuss:
• The unique challenges of cloud marketing
• What successful companies are doing to reach SMB tech buyers
• What SMB IT professionals are saying about the Cloud
Why? Because Spiceworks has worked with leading Cloud vendors (from startups to the Fortune 500) to help them develop, launch, and promote their cloud products to millions of tech buyers....and now we would like to share what we have learned with you!
Mr. Sergio Gusmeroli from TXT e-solutions SPA presented the charcteristics and positioning of the ISU. In addition, he noted the ISU business and technical roadmaps.
(FInES Cluster Meeting, December 2012)
Тезисы выступления
Министра экономического развития Российской Федерации
Э.С. Набиуллиной «РОЛЬ ИНСТИТУТОВ РАЗВИТИЯ В
РЕАЛИЗАЦИИ ПРИОРИТЕТНЫХ ПРОЕКТОВ КОМИССИИ ПО
МОДЕРНИЗАЦИИ ПРИ ПРЕЗИДЕНТЕ РОССИЙСКОЙ ФЕДЕРАЦИИ»
на заседании Комиссии по модернизации технологического
развития экономики России, Москва, 25 ноября 2009 г.
Architecting the Building Blocks of Enterprise Social Networking Mike Gotta
Note: Some builds and layouts/colors did not come out with the same fidelity as the PPT.
What are the architectural building blocks that enable social networking? What cultural dynamics should be considered when implementing “social infrastructure”? What research methods aid design efforts? This session will help architects and practitioners understand connections between profiles and identity, social objects and participation, activity streams/micro-blogging and formation of social networks.
DashMash: a Mashup Environment for End User DevelopmentMatteo Picozzi
Web mashups are a new generation of applications based on the “composition” of ready-to-use services. In different contexts, ranging from the consumer Web to Enterprise systems, the potential of this new technology is to make users evolve from passive receivers of applications to actors actively involved in the “creation of innovation”. Enabling end users to self-define applications that satisfy their situational needs is emerging as an important new requirement. In this paper, we address the current lack of lightweight development processes and environments and discuss models, methods, and technologies that can make mashups a technology for end user development.
Manipal Digital Systems (MDS) is India’s leading pre-media services provider and is a part of the $750 million Manipal Group based in Manipal, India, which has been in the printing & prepress business since 1941.
Emakina Academy 4 - AJAX, Flash & Rich Internet Applications: harnessing the ...Emakina
Tired of static and slow-loading websites ? With the new AJAX framework, you can build more flexible, dynamic interfaces that boldly go where no web-based application has gone before. In this Academy, our strategic cell will show how AJAX can improve the user's experience and, ultimately, the ROI of your Internet business.
MARINET – National Technology Initiative (NTI) is a key long-term program of the public-private partnership in the development of promising new markets based on high-tech solutions that will determine development of the global and Russian economy in the next 15-20 years.
MARINET was established in 2015 and involves a wide range of organizations providing advanced technologies for the maritime industry – from the leading corporations and universities to startup companies and research teams. Currently it joins several hundreds representatives from technology companies, leading universities, research and scientific centers, development institutions, business associations, ministries and government agencies.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
2. You cannot create a community
What you can do
•Communities are already there
•The only thing you can do is help them better
•Communities are groups of people that:
•Have a common purpose
•Have a motivation to interact
•Have time to interact
•Have shared experiences
•Communities are participating on a platform
they choose
A community is not just a list of members and
debates!
2009 Rick Mans Capgemini
3. Communities are part of human nature…
Cicero
We were born to unite with our fellow men, and to join in community
with the human race.
Henrik Ibsen
A community is like a ship; everyone ought to be prepared to take the
helm.
Jeremy Bentham
It is vain to talk of the interest of the community, without
understanding what is the interest of the individual
2009 Rick Mans Capgemini
4. …and part of Capgemini’s Technovision
Mashup
Mash-up
Mashup
Real-time Real-time
Real-Time
Real-Time applicatio
Applicatio
integrate
Integrate business
Business ns
Integrate process
Process
d
control
Control Composit
business
Business
business
Business e
intelligen
Intelligen
Intelligen
Sensing applicatio
Applicatio
ce Packaged Sensing
networks
Networks ns
sector /
Sector / networks
Smart segment
Segment Free
business
Business solutions
Solutions Social Role-
Role agents
Agents
networks
Networks Social based
Based nation
Nation
Collabora
collaborat user
User
tion Tools
ion tools / portals
Portals
iPodificati /
Wikinomi
Software-
Software on Wikinomi
cs Google-
as-a-
as a cs Utility
service
Service business
Business fication
Mastered
data
Data infra-
Infra-
Jericho managem
Managem structure
style
Style
style ent Rich
security
Security Internet
Internet
applicatio
Applicatio
ns
Key technology
building blocks
2009 Rick Mans Capgemini
5. Communties are mentioned in these building blocks
Smart
business
networks
Social
collaboratio Free agents
n tools / nation
Wiki-nomics
From Transaction to
Interaction
• Organizations and individuals in a continuous cycle of
learning, creating and collaborating
• Creating additional value through business innovation
with markets, players and consumers constantly shifting
position
• Global ‘open’ markets where information on available
products and vendors vastly increases the competition
compared to the levels of existing localized ‘closed’
markets
2009 Rick Mans Capgemini
6. From Content to People, the Technology Side is there…
Mainly narrow band Web 1.0 Web 2.0
Traditional Google Gmail
Mainly Broadband
media search
Flicker
Alternativ
e media
netvibes
blogs
Publishing is complex and Value is created by
limited to few traditional aggregating
media and online content (portals) Wikipedia
merchants Easy publication for
all Value is generated by tools
2004 2005 allowing to publish easily
Web 1.0 is an electronic
•
Web 2.0 is an interactive collaborative
version of existing content environment
Blogs (e.g., Dell hell, You Tube,
Value is generated by
•
aggregating content within Flicker)
portals
Publishing technologies are
•
Wikis (e.g., Wikipedia)
complex and slow to
implement
Mash-up (e.g., iGoogle, RSS feeds
etc.)
Hosted service (e.g., Google
spreadsheets, Ikea bathroom
designer)
Social Networking website (e.g.,
Facebook, My space etc.)
2009 Rick Mans Capgemini
8. Get to the outsiders
Actionable steps
1. Set your goals
2. Identify who your members can be
a. Identify the drivers of the
members
b. How technical are they?
c. Where are they already?
3. Choose a platform
4. Start promoting it (not once, but
continuously)
Set goals and identify
members
2009 Rick Mans Capgemini
9. Make outsiders viewers and visiting fans
Actionable steps
1. Create valuable content
2. Add value based on the identified
drivers
3. Promote your content (continuously)
4. Continue promoting the platform (not
once, but continuously)
5. Start solving real world tasks for your
members
Catch the attention
2009 Rick Mans Capgemini
10. Make passive members active members
Actionable steps
1. Provide methods for interaction
a. With you
b. With each other
2. Enable co creation
3. Adapt your processes so you can
handle co creation
4. Solve real world tasks for your
members
5. Continue promoting the content
6. Continue promoting the platform
Interact
2009 Rick Mans Capgemini
11. Make active members passionate members
Actionable steps
1. Enable co creation
2. Adapt your processes so you can
handle co creation
3. Let them promote the community,
content and platform
4. Continue promoting the content
5. Continue promoting the platform
Create success
2009 Rick Mans Capgemini
12. Remember
Keep in The phases
• mind that … of members is not a lineair process
• There is still an ‘offline’ world, paper but also email are
great ways to promote your platform. Do not ignore
‘older’ media
• Building a community will take time (a vivid community
cost approximately 9 months to build, most enterprises
already stop after 6 months...)
• You really need a community manager
• Leading by example is the only way to build a
community
• You should not be afraid to fail
• Focus is important, not only on your goals, but also on
the goals of the members
Failing fast and quickly is sometimes of tremendous
benefit. Failure can be informative and serve to create
longer lasting success; it’s synonymous with risk taking
and experimenting. Also, the public is often forgiving of
failure if it’s in the execution of a worthy principle.
2009 Rick Mans Capgemini
13. Platforms
What are the possibilities
• Internal vs external hosted solutions
• Existing platform
• Create a new platform
• Private vs public platforms
Lotus Connections Sharepoint
Almost an endless choice in platforms you can use (intern,
extern, public, private)
2009 Rick Mans Capgemini
15. Lego factory
SOLUTION
• Lego launched the Lego Factory (http://factory.lego.com) – an online model of
engagement for potential and existing Lego users, which allows users to
design, share and buy their own customized LEGO models
THE LEGO FACTORY WEBSITE
BACKGROUND
• Lego had traditionally been surrounded by a
highly active constellation of Lego User Groups -
fan communities comprising of both adult and
young members
• These groups maintained large online presence;
operated independently of the company;
exchanged and showed creative toy designs and
models amongst themselves
• Lego needed to move out of closed proprietary
mode and adapt a participative strategy for
customer interaction, which would utilize existing
user creativity in product design
BENEFITS - Designer users can
- Users interested in - Once the user has
• Through the Lego Factory, the company has taken then order the bricks
custom-designing their created a design, he can
a step further in the evolution of user needed to make their
own Lego models have upload the same to the
involvement, building strong brand relationship model, and also
to download and install online gallery
customize their own
• The initiative has created high levels of awareness the ‘Lego Digital - Lego approves all box for the model
and interest with the consumers Designer’ – designs before they are
- Other users on the site
• The initiative has put Lego a step ahead of - In the designer, the user added to the online
can buy uploaded
competition by moving out of closed proprietary can drag and drop to gallery, to filter out
designs in the gallery,
content mode and involving fresh ideas from create a virtual toy models for
and will receive both
consumers and community for New Product design appropriateness for all
the bricks for the model
Development age groups
as well as the building
instructions
2009 Rick Mans Capgemini
16. P&G connect + Develop
SOLUTION
• P&G launched the ‘Connect + Develop’ initiative, tapping into a global
innovation network comprising of a host of sources, right from independent
BACKGROUND innovators to virtual innovator networks such as InnoCentive
• Having a clear sense of consumers' needs, the company identifies promising
• As P&G grew to a $70 billion enterprise, the global ideas throughout this network and applies its own R&D, manufacturing,
innovation model it devised in the 1980s was marketing, and purchasing capabilities to them to enhance the rate of
innovation
yielding shrinking success rates P&G CONNECT + DEVELOP
• Their R&D productivity had leveled off, and
innovation success rate had stagnated at about
35%, whereas innovation costs were climbing P&G converts them into
P&G identifies ‘science problems and
faster than top-line top 10 customer sends into the network
needs
• While P&G owned a 7500+ strong R&D team, it
realized that viable product innovation was
increasingly being done externally at small and P&G’s Global Innovation
Network
midsize entrepreneurial companies
BENEFITS
• More than 35% of P&G’s new products have
elements that originated from outside P&G, up
from about 15% in 2000
• R&D productivity increased by nearly 60%
P&G’s 7500+ R&D team
• R&D investment as a percentage of sales is down work on solutions
from 4.8% in 2000 to 3.4% in 2006 suggested and with
• P&G’s average two-month cycle of generating internal communities
physical prototypes and testing them with
consumers has reduced to around 24 to 48 hours INNOVATIONS In Areas Of Packaging, Design, Marketing Models,
Research Methods, Engineering, Technology, Etc
2009 Rick Mans Capgemini
17. Nivea
SOLUTION
• As the mainstay of its ‘Beauty Is’ campaign, NIVEA launched a
BACKGROUND desktop application called Ticker, in collaboration with Skinkers
• Nivea, a global leading skincare brand, wanted to • Built on Skinkers information broadcast technology, Ticker is a
transform the customer’s view of the company and its downloadable, opted-in application that pushes interactive content
brand from being ‘skincare-focused’ to ‘beauty-focused’ directly to the desktop
and also wanted to increase presence in emerging • Messages sent via the Ticker to the desktop include news, beauty
economies tips, competitions, video podcasts and questionnaires, with the
• In this direction, the company had launched the ‘Beauty objective of all messages being to drive consumers to the revamped
Is’ campaign at a global level, which included: NIVEA website
- A complete revamp of both the global as well as
regional websites
The company regularly
- Regional websites to be a one-stop shop for all publishes beauty and
aspects of beauty and includes news, lifestyle wellbeing related video
advice, offers, competitions and video podcasts podcasts on its website;
notifications of the same
• While the campaign used a variety of channels including are pushed to the user
on and offline publications, email and advertising; the through Ticker
company was looking for a reliable way to drive
consumers to the revamped website
BENEFITS
• By utilising the desktop as a communication channel, the
company does not need to wait for customers to identify
and open emails or remember to visit their website
Users are asked to upload
• The Ticker provides constant exposure to Nivea’s globally a photo on the site which
unified experience with a consistent message across its depicts their idea of what
product range, building customer trust in the brand ‘Beauty Is’; the entire
collection of photos is also
• Post-launch of the ‘Beauty Is’ campaign, the Germany- displayed on Ticker
based company has benefited from high sales in
emerging markets such as Eastern Europe, Latin America
and Asia
2009 Rick Mans Capgemini
18. Nike+, in collaboration with Apple
SOLUTION
HEAR YOU RUN…
Sensor in the shoe helps the runner hear
1 through the iPod, the details about pace, time,
distance and calories burned
BACKGROUND SEE YOU RUN…
Nike wanted to create an immediately On docking and synchronizing the iPod, Nike+
resonant experience for a broad target software loads the workout statistics to their 2
market, from marathoners to fitness website where the user will be able to track
joggers his/her workout progress
Nike+ was born as a multi-channel, multi-
sensory marriage of Nike and Apple CONNECT AND CHALLENGE
technologies Run data can be used to track progress, set
Nike+ provides a robust platform of virtual 3 goals, motivate runners. win rewards and
racing, progress tracking, motivational challenge pals or all Nike+ users
goals and stories, global community
CUSTOMER CENTRICITY
comparison tools THROUGH BETTER INTERACTION
Nike.com USING WEB 2.0
BENEFITS III
I Widgets for setting
Nike+ is a unique way to engage with and challenges,
promote higher levels of brand identity goals…
amongst Nike users II
Blog facility for
Delivers increased value to Nike users
Nike+ users
through a unique way of collaborating III
Engages current and prospective Nike III Link to purchase
users with uninterrupted and targeted Nike+ kit and
II
advertising other Nike gear
20% reduction in ad budgets as Nike is I
moving towards developing its own media
network through such technological
endeavors
2009 Rick Mans Capgemini
19. .. And there is more
Peer to peer networking Wikis
• P2P is a technique for efficiently sharing files • Wikis such as Wikipedia are systems for
either over the internet or within a closed collaborative publishing. They allow many
set of users. P2P distributes files across authors to contribute to an online document or
many machines, often those of the users discussion.
themselves. • Examples: Dell uses Wiki in their call centre and it
• Examples: Skype, Freenet, Spotify has helped in reducing the number off clicks from
20 to 4 and decreased the average call time by
RSS Mash-ups 10-20%
• Really Simple Syndication allows people to • Mash - ups are aggregations of content from
subscribe to online distributions of news, different online sources to create a new serviceo
blogs, podcasts or other information • Rather than build customized IT systems with
• While banks and financial institutions are hard-wired integration, Web 2.0 can enable
usually slow to adopt new technology, that mash-ups of existing Web services and data to do
is not the case with RSS adoption. the job at lower cost and effort
• Examples: Federal Reserve use RSS to • Large companies often conceal their usage of
communicate bank rate changes, Long and mash-ups since it provides significant
Foster’s customers receive mortgage rates competitive advantage
via RSS1 • Examples: Google Map was one of the first
Blogging Social networkingapplications using mash-ups
• Blogs are online journals or diaries hosted • Refers to systems that allow members of a
on a Website and often distributed to other specific site to learn about other members skills,
sites through readers using RSS talents, knowledge or preferences.
• Examples: Libris Kungliga Biblioteket has a • Examples: ABSOUT has a page on Facebook
blog continuously reporting about news and entitled Top Bartender, Ernst&Young utilizes
projects, Pfizer has a CSR (corporate social Facebook career page for hiring
responsibility) blog
Collective intelligence
• Refers to any system that attempts to tap the expertise of a group than an individual to make decisions. Technologies that
contribute to collective intelligence include collaborative publishing and common databases for sharing knowledge
• Examples: Companies like BootB and DesignBay are using collective intelligence in order to bypass traditional marketing
and creative agencies
2009 Rick Mans Capgemini
20. The online channel develops fast and what yesterday
was a “Differentiator” may today be a “Must have”
Online Communities
Online apps/hosted services
RSS
Personalised landing page
Personalised products/ranges
Differentiators
Viral Marketing
Use of social networking sites
Customer product/range design
Virtual Worlds
Single view of customer throughout the sales journey
Consumer Reviews
Becoming
Click and Collect
the norm
Personalised offers
Joined up customer service, products and range
Must have Returns in any channel
Instant online availability
2009 Rick Mans Capgemini