1. 융·복합 콘텐츠 서비스
(소셜과 이러닝)
내 용 융·복합 콘텐츠 서비스
소 속 차세대학습산업기반센터
발 표 자 김경록

2. 차 례
I. 들어가면서
II. 융·복합 콘텐츠 서비스
III. 소셜과 이러닝의 만남
IV. 소셜과 이러닝의 만남 이후
V. 이러닝 서비스 사례
© Copyright 2011, KRKIM, All rights reserved. -2-

3. I. 들어가면서 - Farmville
▣ Facebook을 기반으로 하는 게임
- Zynga가 개발한 실시간 시물레이셔 게임으로, 농장을 만들어 가는 게임이다.
- 주요 요소 : Seeds, Trees, Animals, Buildings, Decorations, Land, Gift Box, Friends
- 다양한 정보의 공유와 커뮤니티가 일어나면서 Web이 단순히 하나의 가상공간의 개념을 넘어서고 있다.
- 인터넷 활동과 소셜 게임은 상호 어떤 관계를 형성 하는가?(make friends, invite friends ?)
FarmVille
© Copyright 2011, KRKIM, All rights reserved. -3-

4. I. 들어가면서 - Tag
sharing
metadata social
rating Open Standard
tags
collaboration
participation
html5
interaction mobile
VOD UGC
Integration images
portability User Management
communication publish
© Copyright 2011, KRKIM, All rights reserved. -4-

5. II. 융·복합 콘텐츠 서비스 - 개요
▣ Content as a Service
- Me, We, Network, Convergence, N-Screen
- Digital Media Content, Social Media Content, etc
- Communication, Connectedness, Creativity
Question
Search
& Answer
Social
workflow
Bookmark
Blog
content
Wiki
Social
Network
Service Oriented
metadata
Content Forum
Content
Management Knowledge
Management
Network
Video/Photo
RSS
share
Analysis News
Plug-in Apps
© Copyright 2011, KRKIM, All rights reserved. -5-

6. II. 융·복합 콘텐츠 서비스 - 콘텐츠 가치 네트워크(Value Network)
▣ 가치의 변화
- 가치 사슬 à 가치 네트워크
콘텐츠 생산 의견 공유 콘텐츠 생산
프로슈머
(Content
(Prosumer)
Creation)
생산
Work
개인화 소셜네트워크
(Personalization) (social Network) Flow 수정
Service 재생산
콘텐츠 분석 N-스크린 콘텐츠 관리
관계성 Flow
(Content 서비스
(Relationship) (Content
Analysis) (Services) Managing)
Value
Flow
추천시스템 위치기반서비스
(Recommender) (Location basedServices)
Metadata
CMIS Category
Plug-in
Tag
API
Taxonomy
콘텐츠 출판 콘텐츠 서칭
(Content (Content
Publishing) Searching)
Workflow & Valueflow
© Copyright 2011, KRKIM, All rights reserved. -6-

7. II. 융·복합 콘텐츠 서비스 – 주요 이슈1 (Apps)
▣ 플랫폼과 어플리케이션
- Mobile Apps, Social Apps, TV Apps, …
App Store
Marketplace
Vendors
Consumer Developers
Ecommerce
Store Operator
© Copyright 2011, KRKIM, All rights reserved. -7-

8. II. 융·복합 콘텐츠 서비스 – 주요이슈2(Network)
▣ 플랫폼과 네트워크(Distribute & Add value)
- Social Platform, Social Network, Social Media, Social Content, …
- RSS Feeds, Article Syndication, Ranking, Tagging, …
Plug-in
Open API
Open ID
Apps
© Copyright 2011, KRKIM, All rights reserved. -8-

9. III. Social과 eLearning의 만남 - 개요
▣ CMS(Content Management System)관점에서 본 소셜과 이러닝 서비스
- Content Management System 측면, eLearning System 진화
Create & Manage Share Create & Manage
DAM DAM
AICC, IEE LTSC - CMI
OASIS – CMIS
App Social
CMS S-CMS API LMS LOMS LAMS CMS
Platform
(Interaction) (Interaction)
read, write, read, listen,
W-CMS follow, like, write, LCMS
comment, …. comment, ….
Social Learning Platform
※ LRMS(Learning Object Management system), CMIS(Content Management Interoperability Service), DAM(digital Asset Management)
© Copyright 2011, KRKIM, All rights reserved. -9-

10. III. Social과 eLearning의 만남 – 서비스
▣ Social Tool 관점에서 본 이러닝
- Focus(Learning in User Context), Tool(Social Media) à Communication, Connectedness
Social media(associations & actions)
Social / Networked
※참고 : Educational Social Software Best Practices Niki Lambropoulos, Research Fellow, LSBU
© Copyright 2011, KRKIM, All rights reserved. -10-

11. IV. Social과 eLearning의 만남 이후 – 모델
▣ (융·복합, 스마트)교수-학습 서비스 모델 및 구성요소
- Content, User/Group, Service, Platform, Device
Open
Device Access Platform
Next Generation
Problem(?) Learning Knowledge
Open Open
& Issue Content
Application Interaction
& Context
Service
User/Social group
※ 참고 : Based on the FRAME(The Framework for the Rational Analysis of Mobile Education) Model, Canada
© Copyright 2011, KRKIM, All rights reserved. -11-

12. IV. Social과 eLearning의 만남 이후 - 콘텐츠
▣ (융·복합, 스마트)교수-학습 서비스 콘텐츠
- Self Organized, Aggregator(Content, Tool, and so on), Apps, …
- Content & Social Network Service
Generating Content
Communication/interaction
Apps Apps
SNS Mash UP
LOMS
S-CMS
Sharing Content Taxonomy
Organizing Content
Tagging
※ 참고 : Steve Wheeler, University of Plymouth, 2010
© Copyright 2011, KRKIM, All rights reserved. -12-

13. IV. Social과 eLearning의 만남 이후
▣ (융·복합, 스마트)교수-학습 서비스 방향
- Next-Generation Web과 eLearning의 방향
Next-Generation Next-Generation
구분 Web1.0 eLearning1.0 Web2.0 eLearning2.0
Web Learning
•CMS
•Expert •Facilitator •Every one
•Html •Widgets •Apps
Content Create •Brand generated •User generated •User Aggregated
•Digitization •Socialization •Integration
content content content
•Rich User Experience
•Web •Access to
•Access to •Web
•Access to People •TV Network(cloud)
Content Access •Web Information •TV
•Web2.0 + Mobile •Mobile •Web2.0 + Mobile
•Web1.0 •Mobile
• ?? +?
•Group based
•Consuming •People connect •Producing
•Info activities
Content Consume •Passive •Tagging •Passionate •Do things
•Order •3D Visualization
•Presentation •Sharing •Participation
•Interaction
•Informal
•Cloud Learning
Service Model •E-commerce •Formal Schooling •Search, Ads •Lifelong Learning
•?? •Self organized
learning
•Community,
•Collaboration •Smart (Mobile)
Etc •Author •Community •Platform
• Individuality Tech
• Openness
※참고 : Steve Wheeler, University of Plymouth, 2009, 2010), Web3.0 the wave that follows social (Dave Wieneke, 2010)
© Copyright 2011, KRKIM, All rights reserved. -13-

14. IV. Social과 eLearning의 만남 이후
▣ (융·복합, 스마트)교수-학습 서비스 환경
- Service, Tech Map
Relation group
Interaction
Social Culture Personalization
Knowledge
Context
Experience Service
Human
Learning Capacity Location
Device Collaboration
usability
Technology
Learning Tool
M2M
Mobility
Cloud Teaching Tool
Open Standard Convergence
© Copyright 2011, KRKIM, All rights reserved. -14-

15. V. 이러닝 서비스 사례 - 콘텐츠
▣ 콘텐츠 서비스 사례
- 3D Virtual Reality Service
- UK, Languagelab
※ Source: http://languagelab.com/about/english_city/
© Copyright 2011, KRKIM, All rights reserved. -15-

16. V. 이러닝 서비스 사례 - 콘텐츠
▣ 콘텐츠 서비스 사례
- Text to Voice Service
- USA, National Education Technology Plan
※Source: http://cast.org/netp/page/NETP/l28/
© Copyright 2011, KRKIM, All rights reserved. -16-

17. Question & Answer
Kyung-Rog, Kim : it4all@korea.com
© Copyright 2011, KRKIM, All rights reserved. -17-