1) The document discusses the concept of "Mesh Collaboration", which refers to using social networking tools internally in organizations to promote collaboration, innovation, and knowledge sharing. 2) It analyzes technology trends related to social collaboration like social networking tools, wikis, and how these tools are becoming widely used both personally and in the workplace. 3) The document argues that organizations should embrace these collaborative social tools to unlock innovation within their networks of employees, partners and clients, and to attract new talent who increasingly expect to use such tools at work.

1. Together. Free your energies
Mesh Collaboration
Tomorrow’s business value created through today's social networks
Steinar Årdal
Software 2009, 12.02.2009

2. Mesh Collaboration
Tomorrow’s business value created through today's social networks
Introduction
Trend analysis
What is the impact?
Summary
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 2

3. Information Technology Trends
Gartner Hype Cycle for Emerging Technologies, 2008
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 3

4. Mesh Collaboration
Creating new business value in the network of everything
“Mesh Collaboration is the name for the collaborative model
in which the power of the network for innovation is unlocked
through mechanisms such as video, instant messaging,
blogs, wikis and social networking”
Andy Mulholland, CTO Capgemini
http://www.meshcollaboration.com/
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 4

5. Example of Social Network
My Twitter network
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 5

6. Mesh Collaboration
Tomorrow’s business value created through today's social networks
Introduction
Trend analysis
What is the impact?
Summary
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 6

7. TechnoVision 2012
17 key information technology trends
Key technology building blocks
Mashup
Real-time applications
business
Real-time process
integrated control
business
Composite
intelligence
applications
Sensing networks
Packaged sector /
segment solutions
Free agents
Smart business
nation
networks
Role-based user
portals
Social
collaboration tools
/Wikinomics
iPodification
Software- Google-fication
as-a-service Utility
business
infra-structure
Mastered
data management
Jericho style
security
Rich Internet
applications
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 77

8. TechnoVision 2012
6 major technology drivers
Mashup
Real-time applications
business
Real-time process
integrated control
business
Composite
intelligence
applications
Sensing networks
Packaged sector /
segment solutions
Free agents
Smart business
nation
networks
Role-based user
portals
Social
collaboration tools
/Wikinomics
iPodification
Software- Google-fication
as-a-service Utility
business
infra-structure
Mastered
data management
Jericho style
security
Rich Internet
applications
| Software 2009
Together. Free your energies Steinar Årdal
© 2008 Capgemini. All rights reserved 88
© 2009 Capgemini. All rights reserved

9. The You Experience
1st major technology driver
Mashup Role-based user
applications portals
Rich Internet
iPodification
applications
• New generation of user interface technologies and
Internet-based collaboration platforms
• A customised experience for users allowing them to
connect freely to the outside world to act, interact,
collaborate, co-create, learn and share knowledge
• A new generation of technology with a myriad of
features that will change the habits of buying and
communication
| Software 2009
Together. Free your energies Steinar Årdal
© 2008 Capgemini. All rights reserved 99
© 2009 Capgemini. All rights reserved

10. Rich Internet Applications
1st trend in The You Experience
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 10

11. iPodification
2nd trend in The You Experience
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 11

12. Mashup Applications
3rd trend in The You Experience
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 12

13. From Transaction to Interaction
2nd major technology driver
Smart business
networks
Social
Free agents
collaboration tools
nation
/ Wiki-nomics
• Organisations and individuals in a continuous cycle of
learning, creating and collaborating
• Creating additional value through business innovation
with markets, players and consumers constantly
shifting position
• Global ‘open’ markets where information on available
products and vendors vastly increases the
competition compared to the levels of existing
localised ‘closed’ markets
| Software 2009
Together. Free your energies Steinar Årdal
© 2008 Capgemini. All rights reserved 13
© 2009 Capgemini. All rights reserved 13

14. Social Collaboration Tools
1st trend in From Transaction to Interaction
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 14

15. Smart Business Networks
2nd trend in From Transaction to Interaction
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 15

16. Free Agents Nation
3rd trend in From Transaction to Interaction
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 16

17. Mesh Collaboration
Tomorrow’s business value created through today's social networks
Introduction
Trend analysis
What is the impact?
Summary
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 17

18. Emerging Power of Social Networks
Forrester predicts that social networking
tools and internal wikis will have the greatest
impact on workplace collaboration
http://www.readwriteweb.com/archives/forrester_predicts_enterprise20_grow_decline.php
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 18

19. Emerging Power of Social Networks
Established as common tools
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 19

20. Emerging Power of Social Networks
Informational footprint of your company
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 20

21. Attracting new talent
It is essential that organizations understand
how social software is altering the
recruitment landscape and adapt recruiting
strategies and systems accordingly
http://www.gartner.com/it/page.jsp?id=834312
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 21

22. Attracting new talent
If your not on a social network, you are not on the internet
If MySpace where a country…
..it would be the 4th-largest in the world
and Facebook would be the 9th-largest
| Software 2009
Together. Free your energies Steinar Årdal
http://www.slideshare.net/jbrenman/shift-happens-33834 22
© 2009 Capgemini. All rights reserved

23. Attracting new talent
The Y-generation is coming to work
”Almost 20% of the Norwegian population aged
15-75 years visit Facebook daily”
http://www.regjeringen.no/upload/FAD/Vedlegg/IKT-politikk/Brandtzaeg_og_Luders.pdf/
”59% of the Norwegian population aged 16-19
years visit Facebook one or more times daily”
http://www.media.uio.no/forskning/prosjekter/nettfenomener/
”In Sweden, a third of all girls between
16 and 18 years are blogging”
D2, Bloggeblues, fredag 30.januar 2009
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 23

24. Mesh Collaboration
Tomorrow’s business value created through today's social networks
Introduction
Trend analysis
What is the impact?
Summary
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 24

25. Mesh Collaboration
Key points
Social networks are well established and are most likely
commonly used by employees within your organization
This collaborative model can unlock innovative thinking and
value adding solutions in your network of colleagues,
partners and clients
The next generation employees will soon enter your
company and will expect using “Facebook-type” tools as a
part of their work
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 25

26. Mesh Collaboration
Key points
Release the power of your organization by
encouraging sharing and collaboration by
using blogs, wikis and social networking
| Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 26

27. | Software 2009
Together. Free your energies Steinar Årdal
© 2009 Capgemini. All rights reserved 27

28. Together. Free your energies
www.capgemini.com