This document discusses various techniques of writing, including writing for newspapers, magazines, newsletters, case studies, short stories, travelogues, children, and translation. It provides tips for each type of writing, such as the key elements of newspapers, magazines, newsletters, and case studies. It also outlines important characteristics of good writing like accuracy, completeness, and precision. The document is a presentation on writing techniques for various mediums prepared by N. Ganesha Pandian of Madurai School of Management.

1. Prepared and presented by,
N. Ganesha Pandian,
Assistant professor,
Madurai school of management
IyearISemester
1MSM-MBA

2.  Features for publication (Newspapers,
magazines, newsletters, notice-board)
 Case studies
 Short stories
 Travelogues
 Writing for children
 Translation
 Techniques of writing
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3.  Writing for media includes new releases,
feature stories, interviewing for print and
broadcast and other information gathering
technique.
 It explores the linkage between print,
broadcast and public relations styles; outlines
the nature of good writing and synthesis and
integrates professional skill and concepts
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4. 1. Accuracy
2. Completeness
3. Efficiency
4. Precision
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5. 1. Talent
2. Persistence
3. Patience
4. Ability to face criticism
5. Imagination
6. Technical ability
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6.  A publication refers to the act of making content
which is to be publicly known.
 It is commonly used for the distribution of text or
images on paper, or to the posting of content on a
website or any writing of which copies are published
for distribution to the general public with the
consent of the author
 Publication include books, periodicals, magazines,
scholarly journals, newspapers, annual reports,
product catalogues, newsletters, notice boards
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7.  Newspaper include articles focusing on
current events, which sometimes have
connections to the past, relevant to a local
area or an entire nation
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8. 1. Contents of newspaper
2. Gathering information for newspapers
3. Writing and Editing
4. Printing the newspaper
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9.  Magazines referred to as popular press
publications because articles are often written
by journalists, who gather information from
various sources and synthesize it into their
stories or reports
 Examples of magazines:
Newsweek, Time, Scientific American and U.S
news and world report
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10.  A newsletter is a publication that, if written
well, not only disseminates information; but
reminds, guides and instructs those who read
it. A newsletter is a regularly distributed
publication generally about one main topic
that is of interest to its subscribers
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11. 1. Nameplate
2. Body
3. Table of contents
4. Masthead
5. Heads and titles:
i. Headline
ii. Kicker
iii. Deck
iv. Subhead
v. Running head
vi. Continuation heads
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P.T.O

12. 6. Page numbers
7. Bylines
8. Continuation lines
i. Jump lines
ii. Continuation heads
9. End-signs
10. Pull quotes
11. Photos/Illustrations
i. Mug shots
ii. Captions
12. Mailing panel
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13.  Company newsletters
 Consumer newsletters
 Organization newsletters
 School newsletters
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14.  A notice board is a surface intended for the
posting of public messages, e.g to advertise
items wanted or for sale, announce events or
provide information.
 Notice boards are simple and easy way of
passing on information and keeping people
informed
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15. 1. Recognize employees for
achievement
2. Assign responsibility
3. Provide relevant information
4. Appealing presentation
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16. 1. Provide information
2. Sense of community
3. Fostering inspiration
4. Promote efficiency
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17.  Case study refers to the collection and
presentation of detailed information about a
particular organization, industry and business
or any individual, group, community etc., It
may be either about any particular problem
of any special achievement of an entity. It is
a form of qualitative and descriptive
research
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18. 1. “Iceberg” cases
2. “incident” cases
3. “Illustrative” cases
4. “Head” cases
5. “Dialogue” cases
6. “Application” cases
7. “Data” cases
8. “Issue” cases
9. “Prediction” Cases
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19. 1. Thorough knowledge of the concerned
subject
2. Ability to be analytical
3. Ability to evaluate
4. Ability to draw inferences
5. Ability to do critical thinking
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20. 1. System approaches
2. Decision approaches
3. Behavioral approaches
4. Decision approaches
5. Strategy approaches
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21. A short story is fictional work of prose that
is shorter in length than a novel.
Edgar Allan Poe, in his essay “The Philosophy
of composition”
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22. 1. Short
2. Concise
3. Single impression
4. Personal experience and prior
knowledge
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23. 1. Plot
2. Setting
3. Characters
4. Theme
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24.  Choose a narrative point of view
 Create a protagonist or main character
 Create a problem or conflict, for the protagonist
 Establish believable characters and settings
 Build tension in the story
 Create a crisis
 Resolve tension
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25.  Meaning of travelogue
Travelogue is a description of someone’s
travels, given in the form of narrative, public
lecture, slideshow or motion picture.
Travelogue is usually a single person’s account
of a trip, journey
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26.  To cherish the personal experience
 To attract other travelers to visit that
place
 To share the photos
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27.  Writing for children requires vivid
imagination, good speech, enthusiastic
creativity and the ability to put yourself in
the mind of a child
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28. 1. Choose the age category of the book you
wish to write
2. Choose a genre within your category
3. Have a general idea of plot or set of
characters in storyline
4. Create character sketches
5. Create an outline
6. Write the beginning
7. Write the middle
8. Create climax
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29.  Identification
 Obstacles
 Language
 Lesson
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30. 1. Encourages imagination
2. Creates a bond
3. Learning tool
4. Instills love for learning
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31.  Translation is the communication of the
meaning of a source-language text b y means
of an equivalent target-language text
whereas interpreting undoubtedly antedates
writing, translation began only after the
appearance of written language
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32.  Vital for multinationals
 External affairs of a nation
 Cultural interchange
 Transfer of news
 For the realization of global village
 To boost tourism
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33.  Administrative translation
 Commercial translation
 Computer translation
 Economic translation
 Financial translation
 General translation
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34.  Adaptation and selection of word
 Care in word choice
 Using thesaurus
 Writing effective sentences
 Developing logical paragraph
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35. 1. Use familiar and simple words
2. Choose short over the long word
3. Use technical words with caution
4. Use strong, vigorous words
5. Use the concrete words
6. Favor active over passive verbs
7. Avoid overuse of camouflaged verbs
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36.  A thesaurus is a dictionary of synonyms, in
which the words are arranged in groups that
have similar meanings (e.g) (correct,
accurate and exact)
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37.  Emphasis on short sentences
1. Adapt sentences to readers
2. Clear sentences result from orderly thinking
3. Clear sentences have several qualities
4. Length is the most important quality; long
sentences are hard to read
5. Keep sentences short for readability
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38.  Giving the paragraph unity
 Keeping the paragraph short
 Putting topic sentences to good use
 Omitting unnecessary detail
 Making the paragraph move forward
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