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Film poster research

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Film poster research

  1. 1. A film poster is a poster which contains elements of the film through an image in order to give the reader a taster of what the film is like whilst also encouraging to watch it when it is released. In order to make people aware of the film, film posters are put in many places such as: - On buses. - At bus stops. - At train stations/underground. - At the cinema. Film posters are used to promote. A film company that has produced a film will make a film poster in order to advertise and make people aware of the film. Posters are easy to place in several locations and therefore, making a film poster allows a film company to reach their target audience on a large scale.
  2. 2. Film posters need to be eye catching in order to attract the interest of people so that they are encouraged to read the information on the poster. The posters are likely to be extreme in order to be memorable in the minds of the viewers in the same way as ‘The Eye’ & ‘The Broken’ in which effects have been used to enhance the image. Image links to the title. Visually the actress looks as though she is ‘broken’. The hand coming out of the eye is ‘eye catching’ for the viewer and would make people think about what the film could be about.
  3. 3. I will be analysing psychological thriller film posters as it’s appropriate for my genre. From my research, I will try to understand the conventions of a psychological thriller film poster in order to make sure that my final product compliments these conventions. From a film poster, the genre is made very obvious to the viewer. The fire in the background gives the viewer the idea that the film is action based. The use of a gun as a prop also gives the viewer an insight into the genre. The use of a gun as a prop also gives the viewer an insight into the genre but the flag which is hanging from it shows a slight comedic nature that is evident in the film.
  4. 4. All film posters have some type of image on them. It could be an image of the protagonist or the setting. That solely depends on the genre and what’s appropriate. BUT the image is always appropriate to the film and often compliments the film title. In side effects, the film company have decided to include 4 images. Each image is linked by the expression on the faces of the actors . E.g. The female in the bottom right hand corner seems as though she is peering up at the woman in the top right hand corner. Simply choices in expression allow the viewer to gain an insight into the emotion of the characters in the film. There is also the image of the cross which is incorporated into the poster, it is slightly covering the faces of each actor and could seem that this ‘side effect’ has an effect on each of them. The use of this cross, and the colour red (which could represent love, pain, hate)gives the viewer the idea that medicine/medication/health is a focal point of the film whilst other themes such as love, hate and pain may also be highlighted.
  5. 5. Frozen is a psychological thriller. In thrillers, the scenery is more often the focal point. The setting shown in the image gives viewers an idea of the characters surroundings within the film. In the background, snow is visible and this theme of snow, ice, coldness links into the title ‘Frozen’.
  6. 6. Almost every film poster has a title on it unless it is a teaser trailer for a well known film that doesn’t require a title as it is popular. For low budget films , that are not sequels of internationally known films it is necessary for them to make a film poster, this allows for people that view the poster to know the name of the film which can often be a deciding point for whether someone will go to watch a film or not depending on whether the title intrigues them or not. If people were unaware of the name of the film then they wouldn’t be able to find out more information about it. My film will not be well known in the run up to it’s production and neither will it be part of a series of films which means that I will have to include a film title in order to raise awareness of my film effectively.
  7. 7. The title can be placed anywhere as long as it stands out. The font is also thought into to make sure its relevant to the film. E.G. Machinist is a person that operates machinery. Machinery is equipment, hardware. It can be heavy machinery etc and therefore this could be the reason for the boldness of the title.
  8. 8. One of the most important parts of a film poster is all the small print information which contains the production company name, director, producers, actors, soundtrack, screenplay, and much more, as well as a bbfc rating and often an indent for the production company involved. It is never in a large font as it is not the focal point of the advertisement as people are not going to be more inclined to watch a film because of all of the people involved in the making of it. The small print (credit block) is there for legal reasons in which people have to be mentioned somewhere for their involvement throughout the production.
  9. 9. For identity, it is visible that this film is a KONRAD PICTURES which has been released by COLUMBIA PICTURES. There is a break down of all the people involved such as the costume designer Arianne Phillips and they screen play by Michael Cooney.
  10. 10. If the film is still being produced then the production company will simply leave it as ‘coming soon’ as they are not sure of the precise release date yet. This can mean that a company will may have to make the film poster more memorable for the viewer and intrigue them enough to research into it and keep an eye out for its release date. A release date is necessary in order to make sure that the target audience are aware of when the film will be released and as a result people will be aware of when the film will be screening at the cinema.
  11. 11. Another that views this film poster will be made aware that the film will be released on February 18th.
  12. 12. Film companies often reveal the season that the film will be coming out in instead of the precise release date.
  13. 13. A film poster includes the director and of a line which makes a reference to another film that they directed which will encourage people that have watched ‘The wrestler’ and ‘Requiem for a dream’ and enjoyed them to consider watching Black swan. Including the directors name in film posters can also encourage people to watch. E.g. A film poster that says the film has been directed by ‘Steven Spielberg’ will automatically be considered to be a potentially amazing film solely because of the reputation that Spielberg has of directing high quality films. Both techniques act as a UNIQUE SELLING POINT. Putting the main characters from this film encourages people that know these actors from other films to come and watch it. The actors in films usually help with the success/popularity of a film.
  14. 14. Natalie portman is known for films such as: •Star Wars Episode II: Attack of the Clones (2002) for her role as Padmé Amidala. (epic space film). • The other woman(2009) for her as Emilia Greenleaf which she was also the executive producer for. Along with many other films such as: ‘Zoolander’ & ‘Paris, je t’aime.’ Vincent Cassel is known internationally for his roles in multiple films. Such as the successful french film ‘La Haine’ in 1995 in which he placed Vinz in which he was nominated for the César award for best actor and the César award for Most Promising Actor. The film is often studied by A level french students which meant that automatically this film could attract teenagers. Vincent Cassel has also done the voice for Monsieur Hood in Shrek (2001) and played François Toulour in Ocean’s Twelve and Oceans Thirteen. Mila Kunis is known for her involvement in ‘Family guy’ and ‘The book of Eli’ along with many other films and television programs. Having a range of different and WELL KNOWN actors means that this film will attract audiences of different genre preferences. This is a clever marketing technique as it can reach and target a wide audience.
  15. 15. After a film has been screened to critics, the promotion team of a film will use the original film posters which were published to raise awareness and change parts in order to include positive reviews, ratings, feedback and recommendations. The film critic was made by Pete Hammond who is part of the company: Movie line which offers a guide of the upcoming movie releases along with breaking movie news. The words used such as ‘edge-of-your-seat thriller’ shows the impact that the film has on the audience. It can suggest keeping the audience interested despite the suggested unsettling nature of the film (‘tense’).
  16. 16. ‘One pill can change your life’ gives people an insight into the film. For me, it gives me the impression that the film is based around one pill that is taken which has bad side effects. This tagline makes the audience think and ask questions about the storyline of the film which is a use of the enigma code which the theorist Roland Barthes highlights the importance of within media texts.
  17. 17. Films that are being released during film awards season and the actors o the film has been nominated for an award then the production company can include this information on their film poster. This could act as a form of promotion as it can create a positive image for the film as it suggests that the film is interesting, contains people with an extensive acting ability and etc.
  18. 18. Film posters often have a rating which can warn audiences of strong language, violent scenes etc. For audiences, it can help them to understand which age group the film is appropriate to.
  19. 19. Now that I have looked at film poster codes and conventions, I can apply film theories to them. I am going to look at how Roland Barthes media theory fits into the psychological thrillers that I have viewed. Firstly, here are a few of his ideas: When a text cannot be completely understood by a viewer due to its intentionally confusing nature. When the text is hard to understand, Barthes often refers to the text as being like a ‘tangled ball of thread’ which needs to be unravelled by the viewer in order to gain a better understanding. This intrigue which is caused by the ‘unknown’ is considered to be Barthes Hermeneutic Code, as audiences want to find out what happens in the film as currently they are unaware of the plot. This is valid to film posters, as audiences are not made aware of the entire story from the poster and are left curious and interested to know more. The Enigma Code pushes audiences to ask questions about the plot. Audiences can do this with a film poster as not all is revealed and therefore questions will come naturally. The Semantic Code and Symbolic Code look at symbols and connotations and meanings behind the symbols.
  20. 20. Symbol of the cross links to Barthes ‘Symbolic Code ’ could get the audiences thinking about what the symbol could possibly mean and its relevance to the plot. The cross also includes Enigma Code pushes audiences to ask questions about the plot. Each character shown on this movie poster links to the Enigma code idea as it pushes audiences to question what the actors have to do with the plot.
  21. 21. I will be analysing and annotating three psychological thrillers as I will be making a movie poster for my psychological thriller trailer and therefore, this will help me to understand the conventions of psychological thriller movie posters.
  22. 22. Eyes suggest suspense, mystery. The intensity of the eyes could suggest that this person is the root of the ‘fear’ mentioned in the title ‘cape fear’. Credit block blends in with the poster and doesn’t stand out.
  23. 23. Allows audiences to know who has made the film. Martin Scorsese is a well known director, producer , screenwriter and actor. He has been the recipient of the AFI Life Achievement Award for his contributions to the cinema, and has won an Academy Award, a Palme d'Or, Cannes Film Festival Best Director Award, Silver Lion, Grammy Award, Emmys, Golden Globes, BAFTAs, and DGA Awards. Martin Scorese is known for the very popular film ‘Shutter Island’ and therefore his name acts as a selling point as people will want to see his film as they believe it will be of quality like his previous films. Usually popular producers have their names on the film poster in a larger and more noticeable font but I believe that Scorsese was keeping with the genre and wanted the title to be the focal point. The front used for the title is quite dramatic and makes the viewer think.
  24. 24. TAGLINE: Sam Bowden has always provided for his family’s future. But the past is coming back to haunt them. This is a very clever tagline, it uses words such as ‘Family’, ‘haunt’ ‘them’ and the name of a character ‘Sam Bowden’. Already from that tagline, someone can gain an insight into the film’s plot. The fact that there is a family involved makes the film automatically seem more disturbing as a family symbolises happiness, peace, togetherness and that tagline suggests that something is coming to challenge that in a menacing way. Using the full name ‘Sam Bowden’ makes it instantly personal and sudden viewers know Sam Bowden and get the idea that the film will reveal the life of Sam Bowden. The tagline makes people think and will make people want to watch the film in order to see what happens to Sam Bowden. It allows people to know enough without revealing all. IMAGE: This image is deep into the background, linking into the idea of ‘the past coming back to haunt them’. Gives audiences the impression that the past that they thought they left behind, which is quite literally in the background is slowly reappearing in the same way that this image isn’t automatically visibe when looking at the film poster as a whole but it becomes noticeable.
  25. 25. Indent of the company who released the film. Universal are well know, having them release a film can increase the films popularity . Ratings to make people aware of content within the film.
  26. 26. Colour usage: Orange, white, black. Could suggest, heat, fire and may link to the plot. Polaroid pictures inside of another polariod picture. This could be a use of Roland Barthes Symbolic code. This image, which is multiple images could be symbolise the narrative of film which may contain many stories that are intertwined.
  27. 27. Images used allow people to gain an insight into the actors within the film. Expressions are intense which a use of enigma coding as their expressions will make audiences think and question ‘what are they looking at?’ ‘what’s the relation between the two characters?’ The title along with the actors names almost look as though they have been scribbled down with a pen. This effect will make audiences think. The sense of urgency which is suggested from this font could symbolise that this film is fast pace.
  28. 28. Red font. Red could symbolise: blood, love, death. In other words, it gives viewers the impression that this film explores a story which is based on some time of strong emotions whether it be: speed, strength, danger or even aggression. (http://www.three- musketeers.net/mike/colors.html) Audiences are made aware of the film producer.
  29. 29. Image of two females are taking up most of the film poster. This automatically gives people the impression that these are the main characters within the film. Behind the image of the two women, audiences can see ‘Hollywood’ which sets the scene of the film. And the trees in the foreground contribute to this understanding of where the film is set.

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