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Evaluation Question 5


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OCR AS Media Studies

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Evaluation Question 5

  1. 1. How did you address/attract your audience? HEATHER LARKIN Evaluation Question 5:
  2. 2. Target Audience  The target audience age range for our film was generally those over 20 years old, because as previously stated in Evaluation Question 4, our audience demographic was aged 23-30 and our psychographic was people who enjoy problem solving and have almost a ‘detective’ like mind-set.  So in terms of addressing and attracting our audience to our film, we made use of both old and new media techniques. We used social media by linking our film on to sites and encouraging viewers and also we made posters to further advertise our film for those who are not on social media and more comfortable with old media.  We also asked our audience to provide feedback on our film in terms of what they liked and did not like and also how they found out about our film, so that we could assess which method of promotion for our film was most successful.
  3. 3. Feedback on Our Logline  Firstly when planning out our film, we created a logline, which we posted on a website called ‘’, which enables users to log on and comment and give valuable feedback to other users’ loglines for specific short films.  From the screenshots you can see we received some feedback from other users of the sight.  From the feedback we decided collectively that our logline did not create enough enigma to have the desired effect of a thriller film, so we tweaked it slightly to come up with our final one, “When he discovers a box full of past memoirs, a former soldier with amnesia vows to track down his loved ones, only to discover that somebody has captured each and every one.”
  4. 4. First Draft of our Opening Title Sequence  When filming our OTS, we had issues with mise-en-scene not giving continunity as parts were unable for us to use, so we had to add a whole new bit into our sequence that we had not previously planned for.  However, from various feedback from some of our audience members, we decided that this sequence would not be our final outcome as it did not achieve the effect of suspense and enigma that a thriller film creates, so instead we scrapped this piece and left it as a first draft and decided to re-film and start again with a better storyboard.  We re-filmed and edited our opening title sequence and we felt much happier with this as we added enigma by the use of extreme close ups and sound effects.  Our audience feedback for our final opening title sequence was also much more positive as we had learned from previous mistakes, our shots were much cleaner and continuity was achieved throughout through the editing.
  5. 5. Social Media Posts  Firstly, because our film is a British Independent Film, we thought it would be unnecessary to advertise it by using posters as this is generally the best way to advertise a Hollywood/blockbuster film.  We addressed our audience by using Facebook and Twitter, by posting a YouTube link to our opening title sequence to promote the film and encouraging people to watch it, by encouraging people to leave some feedback on it.  This attracted the right age of people to our film as generally social media sites are used by young people and so if they were interested in watching our film they would click on to it and leave any feedback for us to work on if they did not enjoy it so much.  Although social media is used by the majority of people these days, not everybody has time or access for it or uses any sites so we also used a second strategy of attracting an audience by using an ‘old media’ technique of creating advertisement posters.
  6. 6. Screenshots of Social Media Posts AS Media Studies Opening Title Sequence – The Forgotten Journey (First Draft)
  7. 7. Posters  Posters are still a major part of film marketing and distribution. On a large scale film posters are seen everywhere: on bus stops, outside cinemas, on electronic screens in cities, on buses and on billboards, they are seen by people everywhere.  However, as our film is a British Independent and so on a much smaller scale than a Hollywood blockbuster, the budget was a lot less and so the film marketing has been done on a much smaller scale.  We created a film poster which included the name of the film, who it was produced and distributed by as well as an image of the main character to promote who is starring in it and this gives a sense of the type of film genre it is. THE FORGOTTEN JOURNEY PRESENTS JEREMY CANNOCK KATE REDDING
  8. 8. General Feedback from Audience  What did people like about the opening titles? How well it all flowed together, it looked professional and the filming techniques used when making the sequence was clearly seen to have been taken into careful consideration as well as the soundtrack.  What did people not like? The length of some of the clips is uneven, some clips are shown for much longer than others without being cut to another.  What was the best part of the opening title sequence? When the soldier picks up all of the photos from the floor, it creates enigma and you wonder why his house is so messy.  How did people find out about the film? By social media posts, it was spread easily as people ‘liked’ and shared the video with friends so it passed on to many people.
  9. 9. Conclusions  We attracted our audience by the use of both old and new media techniques, however, from audience feedback we found that the use of new media techniques of social media posts because this made it easy for people to like and share the video with their friends and hence the reason why the film was spread quicker.  We were able to find out what aspects of our film that people liked and disliked the most, so we were able to gain some audience feedback and bear this in mind for future films.