The document discusses research done on existing documentaries to inform the group's own social media documentary. It describes how Super Size Me effectively used a signature tune and captioning during interviews. It also discusses taking inspiration from a healthy eating documentary's opening montage. The group learned they should avoid overly dramatic music and aim for a serious, professional tone. Branded influenced the choice to have an off-screen presenter and use animations to display data. The conclusion lists common techniques the group plans to employ, such as split screens, animations, sped-up footage, and vox pops.