This document provides an overview of The Walt Disney Company including its history, operations in India, SWOT analysis, and PEST analysis. Founded in 1923 by Walt Disney, it is now the world's largest media and entertainment company. Disney employs over 150,000 people worldwide to develop innovative content. The document also describes some of Disney's popular attractions in Florida such as Universal Studios, Sea World, and Busch Gardens.

1. Walt Disney

2. Contents:
 Introduction
 About Company
 SWOT Analysis
 PEST Analysis
 Disney’s attraction

3. Introduction
 Walt Disney is the world largest media and
entertainment company. It has been the famous brand in
the entertainment industry.
 Walt Disney, founded The Walt
Disney Company.
 He was an American film
producer, director,
screenwriter, voice actor,
entertainer.

4. About Company
 The Walt Disney Company started in 1923 .
 Disney employed 1,50,000 people.
Employee generate and implement
Innovative ideas.
 Disney, and his brother Roy,
produced a series of short
live-action/animated films.
 The company is best known
for the products of its film studio,
the today one of the largest and
best-known studios in Hollywood.

5. The Walt Disney Company (India) Pvt.
Ltd
 Launch: December 2004
 Location: Mumbai, India.
 Subsidiary of Walt Disney
Company.
 Develops ,produces movies &
videos for children.

6. INDIA OPERATIONS
 2004 – Launch of Disney Channel & Toon Disney
(known as Jetix)
 2006- Acquired Hungama TV & made a strategic
investment in UTV.
 2007- Along with Yash Raj Films jointly produced
Disney's first local movie, Roadside Romeo.
 2009- Disney Publishing launched Disney comics (in
English and Hindi) and Disney

7. SWOT
ANALYSIS

8. SWOT ANALYSIS
 STRENTHS
 WEAKNESS
 OPPORTUNITIES
 THREATS

9. STRENGTHS
 Global Standardization.
 Target.
 Popular Brand Name.
 Research and Development

10. WEAKNESS
 Excessive Research & Development.
 High Investment.
 High Risk Factor.
 Limited range of target audience group.

11. OPPORTUNITIES
 Attraction of children
to television.
 Cheaper alternatives to
soft toys.
 Global Localization

12. THREATS
 Competitors: National, Regional
& Global.
 Highly Demanding in terms of Sales,
Creativity and Innovation.
 Employee Retention

13. PEST ANALYSIS

14. P0LITICAL
 Tax benefits for the animation
industry.
 Trainings are on the rise.
 Facilities are provided in the
special economic zone.

15. ECONOMIC
 India has a cost advantage in terms of salaries and the
overall cost of production.
 Cost of making one animation movie in India is US$60,000
compared to US$250000-400000 in the United States or
Canada.
 The salary paid to an animation professional in India is
US$600 while in many other developing countries the
salaries are about US$1200.

16. SOCIAL AND
TECHNOLOGICAL
SOCIAL
 Significant role of television.
 Special programs brings in loyalty.
TECHNOLOGICAL
 Concept formulation in India is
weak.

17. Disney’s Attraction
 Universal Studios Florida
 Sea World of Florida
 Cypress Gardens
 Busch Gardens-Tampa

18. Universal Studios Florida
 Children can learn about audio, music video,
television, and movie production at the MCA
Recording Studio and the Production Studio
Tour.

19. Sea World of Florida
 Meet whales, dolphins, sea lions, sharks, and
many more aquatic forms of life

20. Cypress Gardens
 Explore 223 acres and more than 8,000
varieties of flowers, plants, and trees.

21. Daytona Beach
 Daytona Beach is a year-round
family-friendly resort area .
 The city is historically known
as having a beach where the
hard packed sand allows
motorized vehicles to drive
on the beach

22. Busch Gardens
Busch Gardens includes rides, games, shops, and Live
entertainment. At desert outposts, jungle glades, and a
game preserve, you will spot Hundreds of varieties of
wildlife, from apes to zebras.

23. Thank You………!!!!

24. Presented By:
Ravisha Sethi
Presented By:
Ravisha Sethi