3. HISTORY
• The Walt Disney Company, commonly
known as Disney is an American
multinational mass media and entertainment
conglomerate that is headquartered at the
Walt Disney Studios complex in Burbank,
California.
• Disney was founded on October 16, 1923,
by brothers Walt Disney and Roy Disney as
Disney Brothers Studio; it also operated
under the names Walt Disney Studio and
Walt Disney Productions before changing its
name to the Walt Disney Company in 1986.
In 1928, Disney established itself as a
leader in the animation industry with the
short film Steamboat Willie.
4. MISIION & VISION
Mission:
The mission of The Walt Disney Company is to entertain, inform and inspire people around
the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative
minds and innovative technologies that make ours the world’s premier entertainment
company.
Vision:
“To make people happy.”
5. SUSTAINABILITY
• Disney’s position on sustainability has been strong since the 1950s.
Over the decades, the company has produced numerous television
programs on animals and the importance of preserving wildlife and
the environment. Walt Disney himself planned and produced many of
these programs, and Disney's Animal Kingdom park at Disney World
is focused on environmental and animal protection, in addition to
being a theme park.
6. AWARDS AND
NOMINATION
S
• As of 2022, the Walt Disney Company has won 135
Academy Awards, 32 of them were awarded to Walt.
The company has won 16 Academy Awards for Best
Animated Short Film, 16 for Best Original Song, 15
for Best Animated Feature, 11 for Best Original
Score, 5 for Best Documentary Feature, 5 for Best
Visual Effects, and several others as well special
awards. Disney has also won 29 Golden Globe
Awards, 51 British Academy of Film and Television
Arts (BAFTA) awards, and 36 Grammy Awards as of
2022.
7. LEGACY
• The Walt Disney Company is one of the world's largest entertainment
companies and are a pioneer in the animation industry, having
produced 790 features, 122 of which are animated films. Many of
their films are the greatest of all time, including Pinocchio, Toy Story,
Bambi, Ratatouille, Snow White and the Seven Dwarfs, and Mary
Poppins. Disney has also created some of the most influential and
memorable fictional characters of all time, such as Mickey Mouse,
Woody, Captain America (MCU), Jack Sparrow, Iron Man (MCU), and
Elsa.
9. WALT DISNEY’S GENERIC
COMPETITIVE STRATEGY (PORTER’S
MODEL)
• Disney uses product differentiation as its generic strategy for
competitive advantage. Michael Porter’s model states that this
strategy involves unique products offered to many market segments.
For example, the corporation offers its entertainment products to
practically every person in the world, especially with the core
emphasis on family-oriented programming. In this generic
competitive strategy, Walt Disney’s operations management
prioritizes quality and uniqueness through innovation that
differentiates the company’s products from competitors.
10. WALT
DISNEY
SWOT
ANALYSIS
• Disney’s Strengths (Internal Factors)
• Strengths allow Walt Disney to flourish
despite opposing competitive forces from
other firms in the international market. In the
SWOT analysis model, strengths refer to the
internal strategic factors or business
characteristics that support the positive
performance of the tourism, entertainment,
and media business. The following internal
factors are Disney’s strengths:
One of the world’s most valuable brands
Growing portfolio of popular products
Strong cooperative growth among business
segments
11. WALT
DISNEY
SWOT
ANALYSIS
• Weaknesses of the Business (Internal Factors)
• Weaknesses impose challenges to the growth
and development of Walt Disney. This SWOT
analysis evaluates such internal strategic factors
as obstacles to the success and profitability of the
tourism, entertainment, and content streaming
business. The following internal factors are
Disney’s weaknesses:
Limited number of amusement parks, resorts,
and hotels
Limited consumer goods business operations
Imitable business model for theme parks, resorts,
and hospitality services
12. WALT
DISNEY
SWOT
ANALYSIS
• Opportunities for Walt Disney (External
Factors)
• Opportunities create conditions for
business growth and development in the
mass media and entertainment industries.
In this SWOT analysis, the following
external strategic factors function as
Disney’s opportunities:
Expansion of operations in parks and
recreation markets
Growth of consumer goods business
Further diversification of the conglomerate
13. WALT
DISNEY
SWOT
ANALYSIS
• Threats to the Corporation (External
Factors)
• Threats are external factors that can
decrease Walt Disney’s performance.
These external strategic factors can also
impose difficulties in growing the media,
entertainment, and parks business. This
SWOT analysis identifies the threats to
Disney, as follows:
Competition, especially in the market for
content streaming services
Digital content piracy
Unpredictability of the tourism industry
14. REVENUE
Annual gross revenues of the Walt Disney Company (Re-segmented) (in millions USD)
Year
Media and Entertainment
Distribution
Parks, Experiences and Products Total
2021 50,866 16,552
67,4
18
2022 55,040 28,705
83,7
45
Annual gross revenues of the Walt Disney Company (Re-segmented) (in millions USD)
Year Entertainment Sports Experiences Total
2023 40,635 17,111 32,549
88,8
98
15. CRITICISM AND
CONTROVERSIES
• The Walt Disney Company has been criticized for making purportedly sexist and
racist content in the past, putting LGBT+ elements in their films, and not having
enough LGBT+ representation. There have been controversies over alleged
plagiarism, poor pay and working conditions, and poor treatment of animals.
Disney has also been criticised for filming in the autonomous region of Xinjiang,
where human rights abuses are taking place.
Racism
LGBT+ representation
Sexism
16. CRITICISM AND
CONTROVERSIES
• Racism
Several of Disney's films have been racist; one of the company's most-controversial films
Song of the South was criticized for portraying racial stereotypes. For that reason, the
film was never released to home video in the U.S. or Disney+. Other characters that
have been called racist are Sunflower, a black centaurette who serves a white
centaurette in Fantasia; the Siamese cats in Lady and the Tramp, who are
overexaggerated as Asians, stereotypes of Native Americans in Peter Pan; and crows in
Dumbo, who are depicted as African Americans who use jive talk, with their leader being
named Jim Crow, believed to be in reference to racial segregation laws in the U.S. When
watching a film on Disney+ considered to have wrongful racist stereotypes, Disney
added a disclaimer before the film starts to help avoid controversies
17. CRITICISM AND
CONTROVERSIES
• LGBT+ representation
Disney has been criticized for both putting LGBT+ elements into its films and for having
insufficient LGBT+ representation in its media. In the live-action film Beauty and the
Beast, director Bill Condon announced LeFou would be depicted as a gay character,
prompting Kuwait, Malaysia, and a theatre in Alabama to ban the film, and Russia to give
it a stricter rating. In Russia and several Middle Eastern countries, the Pixar movie
Onward was banned for having Disney's first openly lesbian character Officer Specter,
while others said Disney needed more representation of LGBT+ persons in its media.
Because of a scene featuring two lesbians kissing, Pixar's Lightyear was banned in 13
predominantly Muslim countries, and barely broke even at the box office. In a leaked
video of a Disney meeting, participants talked about pushing LGBT+ themes in the
company's media, angering some people, who say the company is "trying to sexualize
children", while others applauded its actions.
18. CRITICISM AND
CONTROVERSIES
• Sexism
Some Disney Princess films have been sexist toward women. Snow
White is said to be too worried about her appearance
while Cinderella is deemed to have no talents. Aurora is also said to be
weak because she is always waiting to be rescued. In some of the
princess films, men have more dialogue, and there are more speaking
male characters than female. Disney's more-recent films are less sexist
than its earlier films.
