The Walt Disney Company operates in India through its subsidiary The Walt Disney Company (India) Pvt. Ltd. It launched Disney Channel and Toon Disney in India in 2004. Disney India produces movies and videos for children in India and has partnered with Indian studios on projects like Roadside Romeo. Disney enters the Indian market through television and localizes its programs by dubbing them in Hindi, Tamil, and Telugu. It plans to focus on localized, interactive family entertainment and producing films emphasizing family values in India's future.

1. Walt Disney

2. Contents: Introduction About Company Operations of Company In India Mode Of Operations SWOT Analysis PEST Analysis Future

3. Introduction Walt Disney, founded The Walt Disney Company. He was an American film producer, director, screenwriter, voice actor, entertainer. Firm : The Walt Disney Company (India) Pvt. Ltd. Parent company : The Walt Disney Company. Home country : USA. Host country : India.

4. About The Company Largest media and entertainment conglomerate. Founded on October 16, 1923 Other ventures : Studio Entertainment. Parks and Resorts. Consumer Products. Media Networks.

5. Subsidiary of Walt Disney Company. Develops ,produces movies & videos for children. Disney India tied up with Yash Raj Films to produce Roadside Romeo. Launch : December 2004 Location : Mumbai, India. The Walt Disney Company (India) Pvt. Ltd

6. INDIA OPERATIONS 2004 – Launch of Disney Channel & Toon Disney (Now called Jetix) in India. 2005 - Toon Disney launched a Hindi language feed. 2006 - Acquired Hungama TV & made a strategic investment in UTV. 2007 - Along with Yash Raj Films jointly produced Disney's first local movie, Roadside Romeo.

7. MODE OF OPERATIONS Entry- through TV. Localized programs. Programs in Hindi, Tamil and Telgu.

8. SWOT ANALYSIS

9. STRENGTHS Global Standardization. Target Customer : Children. Popular Brand Name. Diversification. Popular characters

10. WEAKNESS Excessive Research & Development. High Investment. High Risk Factor. Limited range of target audience group.

11. OPPORTUNITIES Attraction of children to television. Cheaper alternatives to soft toys. Global Localization

12. THREATS Competitors: National, Regional & Global. Highly Demanding in terms of Sales, Creativity and Innovation. Employee Retention

13. PEST ANALYSIS

14. P0LITICAL Tax benefits for the animation industry. Trainings are on the rise. Facilities are provided in the special economic zone.

15. ECONOMIC India has a cost advantage in terms of salaries and the overall cost of production. Cost of making one animation movie in India is US$60,000 compared to US$250000-400000 in the United States or Canada. The salary paid to an animation professional in India is US$600 while in many other developing countries the salaries are about US$1200.

16. SOCIAL AND TECHNOLOGICAL SOCIAL Significant role of television. Special programs brings in loyalty. TECHNOLOGICAL Concept formulation in India is weak.

17. FUTURE PLANS Finalising new marketing initiatives in India, with the thrust on localisation, interactivity and region-specific approach. Focus on family entertainment industry. They have received the green signal to produce films emphasising the family values.

18. Thank You ………!!!!