Roy Disney and Walt Disney founded The Walt Disney Company in 1923. The company is now a global entertainment company known for its film studio, theme parks, resorts, and consumer products. It is based in Burbank, California but has locations worldwide. The Walt Disney Company offers diverse entertainment products and services and uses marketing strategies that appeal to both children and families. Robert Iger currently serves as CEO.

2. Disney is a very diverse company in the
entertainment business and extends to not
only film entertainment, but also parks and
resorts, products for consumers, media
networks, The Walt Disney Studios, Disney
Interactive, and more. The Walt Disney
Company is based in Burbank California, but
Disney has locattions worldwide and is well
recognized internationally.

3. Roy Disney was born on June 24th,
1893 followed by his brother, Walt
on December 5th, 1901. Together
they founded what is currently know
as The Walt Disney Company in
1923. While Roy made sure the
company was financially stable, it
was Walt who was the creative
genius. We lost Walt in 1966, but his
legacy is still alive and well.

4. 1923: Considered to be the start of the Disney
Company, then known as The Disney Brothers
Studio.
1928: The first Mickey Mouse cartoon was
released.
1932: The first full-color cartoon and Academy
Award winner, Flowers and Trees, is released.
1937: Disney’s first feature-length animated film,
Snow White and the Seven Dwarves, premieres.

5. 1949: The Walt Disney Music Company
is formed.
1950: Disney’s first completely live-action
film, Treasure Island, is released.
1955: The first Disney park, Disneyland
opened in Anaheim California.
1966: Walt Disney, the man behind the
magic, dies at age 66.
1971:Walt Disney World Resort opens.

6. 1982: EPCOT Center opens at Disney World.
1983: In Japan, Disney’s first international theme park
opens.
1987: The first Disney Store opened in Glendale,
California.
1992: Disneyland Paris opens.
2006: Disney acquired Pixar Animation Studios.
2009: Disneynature launches.
2009: Marvel Entertainment joins Disney

7. The current CEO is Robert A. Iger,
who began his career at ABC in
1974, then joined the Disney senior
management team in 1996. He
moved up in rank until he achieved
his current position and is active
as a board member of many
organizations.

8. The Walt Disney Company offers a
diverse range of products and
services such as entertainment:
feature films, music, websites, and
television, parks and resorts:
Disneyland, Disney World, and many
more internationally, and consumer
products found in numerous stores
including but not limited to The
Disney Store.

9. Disney uses multi-
segment targeting,
marketing to not only
children, but the whole
family. Their strategy is
to cater to children and
the child in everyone.

10. Disney and the many
names associated with
Disney are very active in
social media, utilizing
Facebook, Twitter, and
other social media
outlets.

11. The Walt Disney Company is
committed to fostering safe,
inclusive, and respectful
workplaces in all locations,
both domestic and
international, for their
employees, with benefits
ranging from decent pay, health
and retirement benefit,
wellness resources, learning
opportunities, and more.

12. The Walt Disney Company takes their
social responsibility seriously in the form
of what they call “citizenship”. The three
main goals of Disney citizenship are to:
• Act and create in an ethical manner and
consider the consequences of our
decisions on people and the planet.
• Champion the happiness and well-being
of kids and families in our endeavors.
• Inspire kids and families to make a
lasting, positive change in the world.

13. One of the strengths of the Walt Disney Company is their
diversity and innovation.
Something that might prove to be a weakness is the
increasing costs of operation.
Disney could use the opportunity to increase their
presence in the music industry, which could ease the
threat of competition from new and similar companies.