Walt Disney was an American animator, producer, director and businessman who co-founded The Walt Disney Company. Some key points: - He was born in 1901 in Chicago and died in 1996 in California of lung cancer. He was afraid of mice but created the famous character Mickey Mouse. - Under his leadership, Disney became known for innovation and risk-taking. He strived for excellence and had an autocratic leadership style. - Disney founded his company in 1923 and it is now a global entertainment company with over $45 billion in annual revenue and 166,000 employees. Its most iconic character is Mickey Mouse. - Disney faced failures early on but overcame them by moving to Hollywood twice

1. Submitted by :
Sujata Sharma
1st Year
PGDM
Calcutta Business School

2. Short Biography
Born December 5, 1901.
Hermosa, Chicago,Illinois,U.S.
Died December 15,1996
Burbank, California,U.S.
Cause of Death Lung Cancer
Nationality American
Education McKinley High School, Chicago Academy of Fine Arts
Occupation Co-founder of The Walt Disney Company
Years Active 1920-1966
Awards 7 Emmy Awards, 22 Academy Award, Cecil B. De Mille
Award

3. Walter Elias “Walt", Disney was an American
business magnate , animator, producer, director,
screenwriter, philanthropist, and voice actor.
Disney was very afraid of mouse but he became
famous by creating the character of Mickey Mouse!
Disney himself was the original voice for Mickey

4. LEADERSHIP STYLE
Innovative and creative
Risk taker
Strived for excellence
Autocrat leader

5. Trade marks:
 Happy endings on all pictures produced by himself
 All the main characters uses big white gloves (Example:
Mickey Mouse, Goofy, Peter Pete, Jimmy Crickete, etc.)
 Animated Films(The Lion King, How to train your Dragon,
Toy Stories, Frozen etc)
 Distinctive, deep voice
 His moustache

7. So…..we can see that
Walt Disney knew what he was doing and what he want
He was very confident about his work
He had a clear vision and goal of his work
He knew how to get work done by other people
………….And these qualities made him a
world famous leader………………

8. Name Walt Disney
commonly known as Disney
Founded October 16,1923
Founder Walt Disney and Roy O
Headquarter Burbank, California
CEO Robert Iger
Employees 166,000
Annual Revenue 45 billion US Dollar
Icon Mickey Mouse

9. Mission Statement:
The mission statement of Walt Disney company is to be one
of the world leading producers and providers differentiate
our content, services and consumer products, we seek to
develop the most create, innovative and profitable
entertainment experiences and related product in the
world. Walt and Roy believed that he had to stay one step
ahead of the competitor in order to be the most innovative
and creative animation company of all time.

11. Disney’s Target Market
Disney mainly target a younger more child based
market, but aims to be enjoyed by all ages.
In some recent shows and films as well as the easy
to folloe child storyline, they have an echoing adult
humour coming through.

12. Business Sectors
 Parks & Resorts
 Media networks
 Studio’s entertainment
 Consumer products
 Interactive media

13. Business Strategies
oDisney Company maintains strategies in order to achieve
goals.
oThe strategy of Walt Disney studio is to serve the current
innovationof the environment industry.
oThey have other strategies for their different business
segments.

14. Competitive advantage:
• A collection of vibrat and creative brains
• Combination of assets and management
• Quality
• Value

15. Competitors

16. FALIURE AND SUCCESS
Failure 1 :
A failure Walt Disney faced was his small company Laugh-O-Gram, fell
bankrupt.
Overcome:
He pooled his money with his brother and moved to Hollywood for the first
time

17. Failure 2:
He faced bankruptcy again after a failure of cartoons in Kansa city.
Overcome:
He moved to Hollywood for the second time with his brother Roy. Realising
that there were no animation studio there, they setup stake and became the
most successful team of brothers in Hollywood.

18. Obstacles:
Obstacle
He learned he did not own the rights to “ Oswald the lucky rabbit”.
Overcome
He overcame this by creating “Mickey Mouse” that became the face of the
company.

19. Lesson Learned:
 Walt Disney ones said “ Get a good idea and stay with it” dog it and work until its
done, and done right.
 He would tell you to stay with your dreams. Believe in them and never give up.

20. Future plan:
In future, they want to develop their business
to reduce the risk and overcome industrial
Challenges
……………The company started with Mickey
Mouse, today it provides entertainment
through different quality movies, theme parks
and resorts, beautiful toys etc. Disney wants to
follow its philosophy to make people
happy……..