IIM Intership under Prof.Sameer Mathur

1. Step into the world of
Mickey Mouse

2. Disney markets: Best at
analysing consumer
• Evolution from
1923-2016
• From Walt Disney to Bob Iger
• From ‘Alice in wonderland’ to ‘Finding
Dory’

3. Disney’s Target market
• Disney's television shows and movies appeal to children
and teenagers.
• "Your dead if you aim only for kids. Adults are only kids
grown up, anyway.“
• grown to include live-action television series and movies,
a music record company and theme-parks and cruises
around the world

4. Some Cartoons pictured
by Disney

5. Movies by Disney
1. Mulan
• “The flower that blooms in adversity is the most rare and
beautiful of all.” —Emperor of China
2. The Lion King
• “Oh yes, the past can hurt. But from the way I see it, you
can either run from it or learn from it.” —Rafiki
3.Peter Pan
• “All you need is faith, trust, and a little pixie dust!” —
Peter Pan
4.Brave
• “There are those who say fate is something beyond our
command, that destiny is not our own. But I know better.
Our fate lives within us, you only have to be brave
enough to see it.” —Princess Merida

6. Disneyland
• Success begins with a Dream.
• Disneyland, Walt Disney World.
• Dream surrending to reality.
• build an amusement park that was bigger and better

7. Disney has made itself
user friendly
• Disney has broadened it’s horizon from cartoons to
movies.
• Disney’s website
• Disney products

8. Some Motivation
Disney is the biggest world that a small mouse has ever
made.
Quality enterainment for entire family

9. Even Disney inspires me
• Reach for the sky
• Hukuna matata! It means no worries.
• Even miracles take a little time.
• They say if you dream about something more than once
, its sure to come true.
• All it takes is faith and trust.
• Chance means opportunity.

10. Competition
• Time Warner challenges not only the interest but also
merchandising.
• CBS promises new programming and a strong late
lineup and a billion crore show. It poses a great threat to
Disney
• Fox enterainment is a big threat.

11. • the four Disney World theme parks, Disney Springs
doesn't have security, metal detectors and bag checks
before entry.
• Orlando theme parks have stepped up their security
measures.
• More revenues and profits.

13. Disney challenge
• Keep a 90-year-old brand relevant and yet innovate !
• Core audience while staying true to its heritage and core
brand values.
• Constant risk of success in the market and of stability of
product.
• Expansion is a necessity.

14. WALT DISNEY
• Strengths
• Popular brand names in the world.
• Entertainment, Disney – ABC Television Group
• Popular characters
• High brand awareness among people
• The Walt Disney logo is famous.
• Walt Disney was ranked 8th in the Top 100 Global Brands
• Disney holds US $62.49 billion of assets

15. Weakness of Walt
Disney
• High operating cost
• Frequent change in top management
• The park has only 16 attractions
• Poor working conditions in the factories that produce
their merchandise
• Large investment, Huge risk
• Limited range of target audience mainly children

16. All The World’s a Virtual
Stage in Disney’s New
Camera Capture System
• The action all takes place within a stage similar to
what you’ve seen in countless motion-capture
studios.
• faster playback
• something fast, something smooth, something really
precise

18. •RECAP

19. FUTURE MARKET
OPPORTUNITIES
• Disney-one of the biggest players
• Fastest growing gaming buisiness
• Future growth is high
• Niche marketing
• Disney notebook , A “NETPAL”
• Series of new arrivals in shows

20. Disney has successfully
grown from 1923-2016
• Walt Disney strives to be world’s
greatest and most Famous
entertainment company by creating
an amazing experience for individual
of all ages.

21. Disclaimer
• Created by Deeksha Kumar of Amity School of
Economics, during an internship by Prof. Sameer
Mathur, IIM Lucknow.