Walt Disney is a global media and entertainment conglomerate founded in 1923. It operates in India through its subsidiary The Walt Disney Company (India) Pvt. Ltd. The company launched Disney Channel and Toon Disney in India in 2004, and has since expanded its operations through investments and partnerships. It analyzes the strengths of its popular brand and characters, weaknesses like high costs, and opportunities in the growing Indian market for localized children's programming in hindi and other languages. Political and economic factors are favorable for animation production in India with its lower costs. Future plans include new localized marketing initiatives and a focus on family entertainment.
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To be able to understand the different aspects of corporate communication pla...SAGAR JAISWAL
The given consist of detail analysis of Disney company in regard with corporate communication. It consist of their study of corporate logo, employees communication, CSR activities, marketing communication, internal and external communications from India perspective.
Know about the strengths, weaknesses, opportunities and threats of Disney. Get a detailed insight with the SWOT Analysis of Disney. Also learn about the product portfolio and Pestle factors shaping the growth of the company. Get to know the stakeholder's hierarchy in Walt Disney . The presentation is meant to provide complete overview of the company so that students can use it while undertaking case study analysis.
I have analyzed the formation and growth of UTV Motion Pictures since its inception taking examples of the kind of movies they chose to produce & distribute and how they slowly became an international player before selling off to Walt Disney.
Oral and Written PresentationsPreparing for Case Analysis.docxgerardkortney
Oral and Written Presentations
Preparing for Case Analysis
What to Expect
When examining cases others will question & probe ideas related to the case
Helps with developing analytical skills
Innovative and original thought is important
Identifying problems and likely solutions
There are 6 steps in the case analysis framework
1. Gaining familiarity
2. Recognizing symptoms
3. Identifying goals
4. conduct analysis
5. Making the diagnosis
6. Action planning
Case Outline
Strategic profile and case analysis purpose
Situation analysis
General environment
Industry analysis
Identification of environmental opportunities and threats and firm strengths and weaknesses
Competitor analysis
Internal analysis (include financial analysis when possible)
Strategy formulation
Overall criteria
Alternatives for the company to consider (include at least 3 alternatives)
Evaluate each alternative against the overall criteria
Alternative of choice (identify the best alternative and explain why)
State specifics actions that need to be taken
Control
Describe the control and evaluation system that will be used to ensure the strategy does as expected
Describe corrective actions to be taken should the plan fail to meet expectations
Strategic Profile
Discuss critical facts in the case that affect the company and its competitors
Gather additional outside information where possible
Use your own personal knowledge and experiences when possible
Do not simply restate facts – instead show how the facts helped aid/guided you in your understanding and development of solutions
Analysis Stage
Focus on external environmental issues affecting the firm
General factors
Industry factors
Competition,
Examine internal issues affecting the firm
SWOT analysis is a common format for conducting this analysis
Synthesize the information from the internal and external analysis and develop unique insights about the challenges facing the organization
Situational Analysis
Your analysis should focus on trends in the six segments of the general environment:
Technological
Demographics
Economic
Political legal
Sociocultural
Global trends
Evaluate the case along these trends and predict how they may impact the company in the future
Industry Analysis
Porter's five forces is a useful tool for industry analysis
Discuss the attractiveness of the industry
Competitor Analysis
Analyze each competitor's strategy
Strengths and weaknesses
Strategic intent
Capabilities and core competencies
Conduct personal research when necessary
Google, newspapers, bibliographies, directories, industry ratios etc…
Internal analysis
Evaluate the internal operations of the form – identify strengths and weaknesses
Evaluate the following areas (not a comprehensive list)
Supply chain
Internal expenses
Facilities
Internal trends
Identify areas where a competitive advantage can be developed
Conduct financial analysis to uncover hidden problems
.
The global animation industry is all set to explode to double digit growth with India fast emerging as a leading animation and visual effects outsourcing hub for Hollywood filmmakers. Production houses in the U.S. are making a beeline to outsource large chunks of work to India, catapulting Indian professionals to a different league of big-budget blockbusters.
To be able to understand the different aspects of corporate communication pla...SAGAR JAISWAL
The given consist of detail analysis of Disney company in regard with corporate communication. It consist of their study of corporate logo, employees communication, CSR activities, marketing communication, internal and external communications from India perspective.
Know about the strengths, weaknesses, opportunities and threats of Disney. Get a detailed insight with the SWOT Analysis of Disney. Also learn about the product portfolio and Pestle factors shaping the growth of the company. Get to know the stakeholder's hierarchy in Walt Disney . The presentation is meant to provide complete overview of the company so that students can use it while undertaking case study analysis.
I have analyzed the formation and growth of UTV Motion Pictures since its inception taking examples of the kind of movies they chose to produce & distribute and how they slowly became an international player before selling off to Walt Disney.
Oral and Written PresentationsPreparing for Case Analysis.docxgerardkortney
Oral and Written Presentations
Preparing for Case Analysis
What to Expect
When examining cases others will question & probe ideas related to the case
Helps with developing analytical skills
Innovative and original thought is important
Identifying problems and likely solutions
There are 6 steps in the case analysis framework
1. Gaining familiarity
2. Recognizing symptoms
3. Identifying goals
4. conduct analysis
5. Making the diagnosis
6. Action planning
Case Outline
Strategic profile and case analysis purpose
Situation analysis
General environment
Industry analysis
Identification of environmental opportunities and threats and firm strengths and weaknesses
Competitor analysis
Internal analysis (include financial analysis when possible)
Strategy formulation
Overall criteria
Alternatives for the company to consider (include at least 3 alternatives)
Evaluate each alternative against the overall criteria
Alternative of choice (identify the best alternative and explain why)
State specifics actions that need to be taken
Control
Describe the control and evaluation system that will be used to ensure the strategy does as expected
Describe corrective actions to be taken should the plan fail to meet expectations
Strategic Profile
Discuss critical facts in the case that affect the company and its competitors
Gather additional outside information where possible
Use your own personal knowledge and experiences when possible
Do not simply restate facts – instead show how the facts helped aid/guided you in your understanding and development of solutions
Analysis Stage
Focus on external environmental issues affecting the firm
General factors
Industry factors
Competition,
Examine internal issues affecting the firm
SWOT analysis is a common format for conducting this analysis
Synthesize the information from the internal and external analysis and develop unique insights about the challenges facing the organization
Situational Analysis
Your analysis should focus on trends in the six segments of the general environment:
Technological
Demographics
Economic
Political legal
Sociocultural
Global trends
Evaluate the case along these trends and predict how they may impact the company in the future
Industry Analysis
Porter's five forces is a useful tool for industry analysis
Discuss the attractiveness of the industry
Competitor Analysis
Analyze each competitor's strategy
Strengths and weaknesses
Strategic intent
Capabilities and core competencies
Conduct personal research when necessary
Google, newspapers, bibliographies, directories, industry ratios etc…
Internal analysis
Evaluate the internal operations of the form – identify strengths and weaknesses
Evaluate the following areas (not a comprehensive list)
Supply chain
Internal expenses
Facilities
Internal trends
Identify areas where a competitive advantage can be developed
Conduct financial analysis to uncover hidden problems
.
The global animation industry is all set to explode to double digit growth with India fast emerging as a leading animation and visual effects outsourcing hub for Hollywood filmmakers. Production houses in the U.S. are making a beeline to outsource large chunks of work to India, catapulting Indian professionals to a different league of big-budget blockbusters.
2. Contents:
Introduction
About Company
Operations of
Company In India
Mode Of Operations
SWOT Analysis
PEST Analysis
Future
3. Introduction
Walt Disney, founded The Walt Disney Company.
He was an American film producer, director,
screenwriter, voice actor, entertainer.
Firm: The Walt Disney Company
(India) Pvt. Ltd.
Parent company: The Walt Disney
Company.
Home country: USA.
Host country: India.
4. About The Company
Largest media and entertainment conglomerate.
Founded on October 16, 1923
Other ventures:
Studio Entertainment.
Parks and Resorts.
Consumer Products.
Media Networks.
5. The Walt Disney Company (India) Pvt.
Ltd
Subsidiary of Walt Disney Company.
Develops ,produces movies &
videos for children.
Disney India tied up with Yash Raj Films to
produce Roadside Romeo.
Launch: December 2004
Location: Mumbai, India.
6. INDIA OPERATIONS
2004 – Launch of Disney Channel & Toon Disney
(Now called Jetix) in India.
2005- Toon Disney launched a Hindi language feed.
2006- Acquired Hungama TV & made a strategic
investment in UTV.
2007- Along with Yash Raj Films jointly produced
Disney's first local movie, Roadside Romeo.
7. MODE OF OPERATIONS
Entry- through TV.
Localized programs.
Programs in Hindi, Tamil and Telgu.
14. P0LITICAL
Tax benefits for the animation industry.
Trainings are on the rise.
Facilities are provided in the special economic zone.
15. ECONOMIC
India has a cost advantage in terms of salaries and the
overall cost of production.
Cost of making one animation movie in India is US$60,000
compared to US$250000-400000 in the United States or
Canada.
The salary paid to an animation professional in India is
US$600 while in many other developing countries the
salaries are about US$1200.
16. SOCIAL AND
TECHNOLOGICAL
SOCIAL
Significant role of television.
Special programs brings in loyalty.
TECHNOLOGICAL
Concept formulation in India is weak.
17. FUTURE PLANS
Finalising new marketing initiatives in India, with the
thrust on localisation, interactivity and region-specific
approach.
Focus on family entertainment industry. They have
received the green signal to produce films emphasising the
family values.