SlideShare a Scribd company logo
SAM WALTON
Respect
for
Individual
Service to
our
Customers
Striving for
excellence
Marketing Efforts
● Positive Public Relations
● Aggressive Store Expansion
“Always Low prices. Always”
Result of Smiley face Campaign
Stock rise to 1173 percent in 1990s
External Environment
Threat of
new
entrants
The bargain
power
Of supplier.
The
bargaining
power of
buyers
The threat of
substitute
products &
services
Intensity of
rivalry among
competitors
Competitors
Similarity: Exploit International Store
Difference: Target buyers
Similarity: Strategy on hypermarkets
Difference: not exploit to other countries
Internal Environment & Strengths
Cheap Price advantage
Strong logistics and distribution system
9 Large distribution centers
42 regional centers
> 12 miles of conveyor belts
The use of information systems
Use of RFID technology
Point of sale system
Own Satellite system
Good customer service
● Unconditional Money back guarantee
● Customer feedback online
● Customer service center
Weakness
Low Wages
Health Hazards
No Health Insurance for the staff
Erratic Working Schedule
New Initiatives
$4 generic drug
campaign
New Mission Statement
Walmart during recession
Summary
History
Initial Marketing Strategy
Yellow smiley campaign
External Environment
Internal Environment
Strengths
Weakness
New Initiatives
Mission statement
Walmart During Recession
Disclaimer
Created by Ravi Teja Viswavarapu, IIT Guwahati,
during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow.

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Walmart Assignment 1