Nestlé Company was founded in 1866 by Henri Nestlé. HenriNestlé Company was founded in 1866 by Henri Nestlé. Henri
Nestlé developed a milk based baby food and soon beganNestlé developed a milk based baby food and soon began
marketing. It was the first product of Nestlé.marketing. It was the first product of Nestlé.
Nestlé started in 1905 as a merger of the Anglo-Swiss milkNestlé started in 1905 as a merger of the Anglo-Swiss milk
company, which was established in 1866 by two brotherscompany, which was established in 1866 by two brothers
George Page and Charles Page.George Page and Charles Page.
Nestlé is one of the largest food and nutrition company in theNestlé is one of the largest food and nutrition company in the
world, founded and headquartered in Vevey, Switzerland.world, founded and headquartered in Vevey, Switzerland.
Management OfManagement Of
Antonio Helio CEO/Chairman/
Ashok Kumar Mahindra Director
B Murli Secretary
Introduction ofIntroduction of
Maggi 2 Minute NoodlesMaggi 2 Minute Noodles
It’s a brand of instant noodles made by Nestlé India ltd.
It was founded by the Maggi family in Switzerland in the 19th
Nestlé launched Maggi for the first time in India in the 1982.
Nestlé wanted to explore the possible for such an instant
food among the Indian market.
Maggi has been Nestlé's flagship not only in India. which is
it’s largest market but globally as well.
Product is popular in:
Marketing ObjectivesMarketing Objectives
To promote Maggi noodles as a healthy ready to eat
To provide line extension by introducing Cup Noodles/Mug
To upgrade the existing product features vies. packaging,
ingredients, special additives based on consumer feedback.
The objectives were arrived at based on the analysis of
Achievement Of TheseAchievement Of These
Promotional campaigns in schools.
Product innovation & variation.
Currently following are the products whichCurrently following are the products which
are being marketed by nestle under theare being marketed by nestle under the
Maggi Noodles brand other than its 2Maggi Noodles brand other than its 2
minute Maggi noodles are:minute Maggi noodles are:
Maggi Vegetable Multigrain Noodles.Maggi Vegetable Multigrain Noodles.
Maggi Vegetable Atta Noodles.Maggi Vegetable Atta Noodles.
Maggi Cuppa Mania.Maggi Cuppa Mania.
Competitors & It’s EffectsCompetitors & It’s Effects
Companies like Top RamenTop Ramen,
Indo NissanIndo Nissan, Ching’sChing’s , SunSun
feastfeast launching a similar kind of
product, Maggi faced major
competition in the market.
To overcome this competition
Maggi launched Dal AttaDal Atta
Noodles Sambhar flavourNoodles Sambhar flavour that
failed. New products like
ketchupsketchups, soupssoups , tastemakerstastemakers
also failed getting the Maggi
strategy team into deep
Latest StrategicLatest Strategic
Strong Customer Relations.
Good Packaging and Strong Dealer-
Continuous process innovation.
Repositioning as a healthier snacks.
Capturing New Customer Base.
Current ScenarioCurrent Scenario
Leading Brand in India as well as the world.
Reasonable competitive pricing.
Market share of 80% of the instant noodles
segment as of 2011.
Focus on health benefits with yummy taste.
Diversification in terms of variety in flavours &
Creative interaction blogs for customers like
www.maggi-club.in & www.meandmerimaggi.in
Made By~ Aadish JainMade By~ Aadish Jain
BBA~Ist yearBBA~Ist year