This presents the case of the DFID funded Market Assistance Program (MAP) in Kenya, which uses a market systems development approach. The presentation describes how the project is driving inclusive growth by moving from a trader and product centered strategy to a supplier and customer centered strategy.
Concept of marketing by Pranesh Mishra (Brandscapes Worldwide)GetEvangelized
This slide deck was shared by Pranesh Mishra at the TiE Institute Knowledge Series in Mumbai in July2010.
The deck covers some concepts in Marketing targeted towards early stage entrepreneurs.
Related Videos
http://www.youtube.com/watch?v=UsMdP4nkdC0
http://www.youtube.com/watch?v=PpJtQ50t4Vg
Misconception about Market research decision.
Cost-Conscious Market Research. Market research decision.
This PPT has two cases which eliminate the misconception by the manager while taking decision of market research
Concept of marketing by Pranesh Mishra (Brandscapes Worldwide)GetEvangelized
This slide deck was shared by Pranesh Mishra at the TiE Institute Knowledge Series in Mumbai in July2010.
The deck covers some concepts in Marketing targeted towards early stage entrepreneurs.
Related Videos
http://www.youtube.com/watch?v=UsMdP4nkdC0
http://www.youtube.com/watch?v=PpJtQ50t4Vg
Misconception about Market research decision.
Cost-Conscious Market Research. Market research decision.
This PPT has two cases which eliminate the misconception by the manager while taking decision of market research
Chapter 3 Gathering Information and Scanning the EnvironmentNishant Agrawal
Gathering Information and Scanning the Environment
Marketing Information System
Internal Records
Marketing Intelligence
Secondary Commercial Data Sources
Collecting Marketing Intelligence on internet
Analyzing the Microenvironment Needs and Trends
Economic Environment
Are you a marketing-driven organization? Take the Quiz outlined in the presentation to see if you have the strategies and tools in place to be an effective organization in today's competitive environment. Learn the secrets of successful associations.
The primary function of a contract is to formally establish new ties and outline the numerous legal obligations that each party has to the other. Most contracts are now negotiated by businesses rather than individuals.
Using measurement data as proof points to demonstrate value | North West Netw...CharityComms
Steph Bridgeman, PR measurement and evaluation specialist
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Chapter 3 Gathering Information and Scanning the EnvironmentNishant Agrawal
Gathering Information and Scanning the Environment
Marketing Information System
Internal Records
Marketing Intelligence
Secondary Commercial Data Sources
Collecting Marketing Intelligence on internet
Analyzing the Microenvironment Needs and Trends
Economic Environment
Are you a marketing-driven organization? Take the Quiz outlined in the presentation to see if you have the strategies and tools in place to be an effective organization in today's competitive environment. Learn the secrets of successful associations.
The primary function of a contract is to formally establish new ties and outline the numerous legal obligations that each party has to the other. Most contracts are now negotiated by businesses rather than individuals.
Using measurement data as proof points to demonstrate value | North West Netw...CharityComms
Steph Bridgeman, PR measurement and evaluation specialist
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What should be considered for social media marketing plan.
Strategy, tactics, implementation. Competitive analysis, and SWOT analysis is also important.
Brian Moyer - Program assistant Penn State Extension
Brian Moyer is located at the Lehigh County office where he assists farmers with marketing and regulations. Brian is a past board member of PASA (Pennsylvania Association for Sustainable Agriculture) and a past board member of APPPA (American Pastured Poultry Producers Association) and currently is a board member of Fair Food and The Seed Farm. He was the Director for Rural Vermont, a farm advocacy organization. Brian was the founder and manager of the Skippack Farmers Market from 1999 to 2009. Brian and his wife Holley own and run Green Haven Farm and raise grass-fed livestock on their 27 acre farm just outside of Fleetwood in Berks County. For 16 years they've sold chicken, eggs, lamb, pork, and goat to restaurants, CSA's, farmer's markets, and at their farm.
This is a USAID handout that provides examples of the Cooperation and Competition for Upgrading. It is a framework to assess the current picture and frame a future vision for value chain upgrading.
This is part of a USAID training on facilitating value chain development. Module 1 includes an introduction to value chains (through a large group activity) and different elements of value chains
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Jeanne Downing
Jeanne Downing
USAID/E3/MPEP
Jeanne Downing is the Senior Enterprise
Development Advisor in E3’s Office of
Microenterprise and Private Enterprise Promotion
(MPEP). Downing was in charge of the AMAP
research effort focused on fostering opportunities for
micro and small firms within global, regional, and
domestic value chains. She has worked on small and
microenterprise development over the last 25 years,
concentrating primarily on value chains, business
development services, and subsector
analysis/development in over 15 countries in Africa,
much of the Caribbean, and a handful of countries in
Latin America and Asia. Downing has taught value
chain development at The Johns Hopkins School for
Advanced International Studies.
3. Jeanne Downing
Margie Brand
EcoVentures International & the SEEP Network
Margie Brand is Executive Director at EcoVentures
International (EVI), a small non-profit firm specializing in
sustainable market systems development strategies.
Brand is currently supporting DFID’s Market Assistance
Programme in Kenya, where she leads a team exploring
behavior change strategies for market actors impacted by
private sector engagement strategies. Brand has coauthored publications related to value chain development
strategies for the very poor and economic strengthening
strategies for youth development. She has acted as
Senior Advisor to the SEEP Network on enterprise and
market development. Brand and the EVI team have
supported multiple USAID enterprise and workforce
development projects, conducting innovative market
opportunity assessments and facilitating private sectordriven acceleration funds to support market-driven
development and training strategies.
5. Buyers
From a
trader-centered to a more
supplier-centered strategy
Small-scale
Producers
Input
Suppliers
Ultimately benefits poor,
small-scale producers
From a
product-centered to a more
customer-centered strategy
Driving inclusive market growth through the system
6. Product-Focused
•
•
•
•
•
One-off, one-directional
sales
Focuses on cash flow and
number of products sold
No investment in customer
Incentives from social and
family networks
No structured feedback
system (market signals)
Customer-Focused
• Repeat sales
• Focuses on capturing and retaining
customers
• Monitors business growth and
relationships with repeat customers
• Invests in growing value of business
• Signals and feedback loops from
customers and commercial
networks
Best for the market system
7. Systemic Ripple Effect through Market System
Suppliers add value to business by
adjusting offerings according to
ultimate brand and business value
Market system
strengthens
(inclusive
market growth)
Market systems
structured around
implicit & explicit
signals & feedback loops
(Rural, poor farmers)
Customers’ empowered
Customers’ needs drive growth strategy
Market system
strengthens
(inclusive
market growth)
8. AGRIC. RETAIL SYSTEM
Market systems structured around Implicit & Explicit Feedback Loops
Rural promotion days
Strategic alliances
with other retailers
Village agents
Inefficient distribution
(not rural)
Poor access to inputs,
Poor quality technical
advice, Low trust
Radio
SMS customer surveys
Youth media
Mystery shopping
Promotions (often sms)
Limited
resources,
Low risk
tolerance
Little
information
flow
Ineffective feedback
mechanisms
Unable to
Poor quality
influence
suppliers
Inefficient
inventory
management
SMS
Loyalty
clubs
No loyal
customer
base
Out of
stock,
Expired
inputs
Low trust,
weak
relationships
Software
application
KEY SUPPORTING SYSTEMS:
Ag. Retail System
Low income,
rural producers
Poor quality training,
unskilled staff, no
feedback loops to
training orgs
SME / Ag courses
Poor quality
inputs; Slow
improvements
No recourse for poor
quality or predatory
behaviour
Inputs research
Mediation
Internships
Technical courses
Research &
Training /
Development system
capacity building system
Regulatory
system
Unstable
buyer
markets
Pricing support
Govt procurement
policies
No feedback
mechanisms
on business /
public sector
activities
Radio
Social Media
Policy system
Media system
9. Systemic Ripple Effect through Market
Suppliers add value to business by
System
adjusting offerings according to
ultimate brand and business value
Market system
strengthens
(inclusive
market
growth)
Market systems
structured around
implicit & explicit
signals & feedback loops
(Rural, poor farmers)
Customers’ empowered
Customers’ needs drive growth
Market system
strengthens
(inclusive
market
growth)
10. For more information:
microlinks.org
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margie@eco-ventures.org
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Upcoming Events
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Presentation by EWB
on “Building Blocks
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#AskAg Twitter Chat
Microlinks and the MPEP Seminar Series are products of Knowledge-Driven Microenterprise
Development Project (KDMD), funded by USAID’s MPEP Office.