The document discusses two types of companies - Company A and Company B - and their approaches to sales, marketing, and customer relationships. It notes that while Company B is complacent and unwilling to change, Company A is focused on constant improvement, analyzing the market and competitors, and using strategic partnerships. The document also outlines the traditional buying and selling cycles, noting they are mismatched and contain different numbers of steps. It proposes matching the buying and selling cycles to better meet customer needs and achieve happier customers. The concept is derived from a free report on a "Buying Model 3G" approach that can provide an unfair advantage over competitors.

1. BUYING MODEL 3G “The New Millennium” Version Effective Customer Service Effective Logistics Effective Sales Effective Demand Creation Effective Lead Generation Effective Marketing

5. Buying Cycle This has not changed

6. Selling Cycle

10. Clearly – there’s a mismatch!

12. Solution What if We Match Buying and Selling Cycles? The Selling Cycle

13. Do you think you can have a happy Customer as a result? ?