The document discusses flipping the traditional marketing funnel on its side by starting with a blog and linking that blog to social networks like Facebook, Twitter, and YouTube. It recommends creating these connections to gain exposure through search engines and allow members to participate and get found. It also touches on using press releases as blog content, addressing social networking concerns, and provides specific actions to take like surveying members and setting up profiles on sites.

1. Flip The Traditional Marketing Funnel On Its Side

10. HOW Does This Work?
• Start with a Blog

15. HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan Page

17. HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan Page, and
• Twitter

19. HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan Page, and
• Twitter
• Create a YouTube channel so you can embed
videos in your blog and web site

20. Why Does This Work?
• Google loves social networks
• Google also loves Chamber sites
• Social networks want your posts
• Chambers have members who have posts
• Your members can “tag along” and get
found on search engines by participating
with you

27. Press Releases as Blogs
 Effective Headlines
 The First Paragraph
 The Middle Paragraphs
 —End—
 Boilerplate
In 5 sentences or less, Who are you?
Contains complete contact information
Should be consistent; inconsistent =
unprofessional

28. SOCIAL NETWORKING CONCERNS
Should we be friends?
What do you do with friend requests?

29. TAKE ACTION NOW
• Survey your members!
• Start a Blog
• Link your blog to your site
• Create a profile and Group on LinkedIn
• Feed your Blog into the News feature on
your LinkedIn Group
• Feed your Blog into your Twitter account
and Facebook Fan Page with TwitterFeed
• Use Ping.fm to post on multiple sites