This document summarizes a webinar about using Twitter for business. It discusses setting up a Twitter profile, who to follow, dos and don'ts of tweeting, and how to engage others through Twitter chats. Attendees are encouraged to link their website and Twitter page, tweet regularly, and take part in the #AjaxUnionTGIF Twitter chat on Fridays.

1. Living the Tweet
Life
Learn the ins and outs of using Twitter for business, from
how to host a Twitter Chat to turning 140 characters into
inbound links, site traffic, and direct social outreach to how
to best optimize your profile and background.
Find out more about Ajax Union's products at:
www.ajaxunion.com

2. Thank you for signing up for this webinar!
http://www.ajaxunion.com/
1-800-594-0444
http://www.facebook.com/ajaxunion
http://twitter.com/ajaxunion
http://www.linkedin.com/in/ajaxunion

3. Housekeeping
Post/comment on
facebook.com/ajaxunion
Tweet @ajaxunion
(or even @stingraydrienne)
Follow up!

4. What We'll Be Talking About Today
• Why Use Twitter for Your Business?
• The Basics of Twitter
• How to Set Up a Twitter Profile
• Who to Follow
• General Do's and Don'ts
• Twitter Chats
• Summary/Q&A

5. Why Should Your Business Be on Twitter?
• All the cool kids (140 million people) are doing it!
• You can address almost any Twitter user directly
• You can give updates on company news, engage
potential clients/customers in conversation, and address
questions and complaints
• Find out what's going on with your target market
• It's free, easy to use, and fun!

6. Twitter: The Basics
This is what a tweet/twitter conversation looks like.

7. Twitter: The Basics
This is what trending topics look like. Generally they're sorted with
hash tags, but not always.

8. Twitter: The Basics
This is what a direct message looks like.

9. How to Set Up a Profile
• Twitter Handle (your name on twitter) should be short and
descriptive.
• Ideally, your Twitter Handle will be your company's name.
• DON'T Use numbers and symbols in your Twitter Handle.
No one will be able to find you!
• Use keywords in your Twitter Handle if your company name
is unavailable.

10. How to Set Up a Profile
A Twitter Profile has 6 components.

11. Who to Follow
• Before you start tweeting, you should follow people.
• Follow people with interests that match your keywords
• Check Twitter Bios
DO NOT follow either of these people.

12. General Do's and Dont's
• DO use a voice that matches your business.
• DO tweet about company news and promotions.

13. General Do's and Dont's
• DO engage users talking about your company, or what
your company offers.

14. General Do's and Dont's
• DON'T talk like a robot.
• DO tweet 15-25 times a day.
• DO link back to your website, but DON'T do it all the time.
• DO use relevant hashtags and trending topics
• DO keep your tweets short
• DO address negative tweets about your company

15. General Do's and Dont's
• DON'T ignore tweets directed at you.

16. General Do's and Dont's
• DO know the difference between an @Reply and an
@Mention.
• If you send a message to someone and put their twitter
handle in the beginning of the message, that’s called an
@Reply. The only people who will see those tweets are
you, the person you mentioned, and the people who
follow BOTH of you. An @Mention has the person’s name
later in the tweet and is visible to all of your followers. If
you want something to be more public, be sure to use an
@Mention.
Location, Location, Location!

17. General Do's and Dont's
• DO take advantage of Twitter features like ReTweet and
Favorites.

18. General Do's and Dont's
DO add a link to your twitter page on your
website!!!!!

19. Twitter Chats!

20. Twitter Chats!
ATTEND Twitter Chats!
• it's super easy!
• They're easy to find.
• Connect with people who have similar interests.
• Become an authority.

21. Twitter Chats!
HOST Twitter Chats!
• it's super easy!
• build buzz on your twitter handle
• moderate the conversation
• be consistent
SHAMELESS PLUG!
• #AjaxUnionTGIF Chat
• Fridays. 11:30-Noon. Be there, or be square.

22. Summary
• Twitter is AWESOME! That's
why 140 million people are on it
• You need to follow others to get
followers
• Engage with fellow users
through @replies, @mentions,
and twitter chats (like that super
cool #AjaxUnionTGIF chat that's
on Fridays from11:30-Noon)!
• Link to your website on your
twitter page and your tweets.
• Link to your twitter page on
your website.

23. Follow Up + Q&A
Did you love (or... hate?) this webinar? Tell us what you liked or
didn't like on our Facebook page:
https://www.facebook.com/ajaxunion
Or send us a tweet:
https://twitter.com/ajaxunion
Got any questions?

24. Upcoming Seminar:
Email Marketing
• Hosted By: CEO Joe Apfelbaum
• Register at: emailmarketing129.eventbrite.com
• Special Bonus Code: 15 Webinar 129

25. Upcoming Webinars:
• Pinterest, Tumblr & Instagram: New Platforms for Marketing
Our own Ajax Union marketing mavens, Leslie Beddingfield. Elle Spektor, and Erin
McWhorter will go over incorporating these new platforms into a comprehensive marketing
strategy. They will cover ins and outs of this applications, including the benefits for SEO
and direct user interaction.
Details: 12 p.m. - 1 p.m. EST on January 16th
Watch it FREE at: https://www3.gotomeeting.com/register/505563174
• Video Marketing: Tips, Trends and Best Practices!
Joe Apfelbaum, CEO and co-founder of Ajax Union will join the head of And Now Media,
John Palacio, for a one-hour webinar presentation highlighting the key steps you should
take to put together an effective internet video.
Details: 1 p.m. - 2 p.m. EST on January 24th
Watch it FREE at: https://www3.gotomeeting.com/register/273756430

26. Thank you for attending this webinar!
http://www.ajaxunion.com/
1-800-594-0444
http://www.facebook.com/ajaxunion
http://twitter.com/ajaxunion
http://www.linkedin.com/in/ajaxunion