The document emphasizes the importance of managing your online presence, especially in job searches, as many employers research candidates online. It outlines strategies to create positive, relevant content about oneself, such as building personal websites, engaging on social networks, and writing blogs while utilizing SEO to ensure visibility. It also introduces BrandYourself, a tool for optimizing online reputation by enabling users to control and promote their digital footprints.

1. Just Google Me
How to control your first
impression on the web.

2. How important
is your online
presence?

3. 1 BILLION
75%
names are Googled every day
of HR departments are required
to research candidates online
Very important:

4. In fact, BrandYourselfstarted when my co-founder Pete
couldn„t get an internship because employers were Googling
him and finding...
A criminal with the same name The REAL Pete Kistler, NOT a criminal
INSTEAD
OF

5. But, it‟s not just about suppressingnegative content to
protect your reputation…
NEGATIVE
CONTENT

6. It‟s just as important to promote positive content that helps your
reputation
POSITIVE
CONTENT

7. Good results help you just as
much as bad results hurt you.

8. Most of you are probably not represented by well-
branded content about yourselves online.
Most of you fall into 1 of 3 categories…
The Problem:

9. …the negative category

10. …the irrelevant
category

11. … or the “hey, that’s not me”
category

12. Pretend you‟re a hiring manager…
You have three potential employees:

13. Building content
you want
employers to find

14. 1. Build a personal site
• Wordpress
• Weebly
• Blogger
There are so many free and easy ways to build a site.
These rank highest:
Our Recommendation:
WordPress(flexible design, very SEO friendly)
• Tumblr
• About.Me
• Many others

15. Fill it with relevant content about YOU
Tip: Use your real name wherever you can

16. 2. Get on Social Networks
Search engines loveranking social networks high
because they are credible and constantly updated.
Our Favorites:

17. 3. Start blogging
Unless you are an objectively terrible writer with no
intention to improve, you should be writing blog
posts.
Volunteer to write for places like Huffington Post.
Tip: Subscribe to relevant RSS feeds in your
interests and write one reaction a week.

18. 4. Post interesting content:
Good: Bad:

19. Keep it clean or keep it
private
Keep in mind: Nothing is really private online.

20. Ensuring your
content is visible
(SEO tactics)

21. WRONG…Because, search engines make
mistakes.
If I build all this content, Google will automatically find, right?

22. There are a few reasons why content
won‟t rank in search engines
• Search engines don‟t understand what it‟s about
• Search engines don‟t think it‟s a credible source
• Search engines simply can‟t find it

23. Solution: SEO
“Search Engine Optimization” is the process of
creating or improving content to make sure it shows up
as high as possible for a specific keyword (YOUR
NAME).

24. SEO Basics: Factors You Should
Understand
On-Page SEO Off-Page SEO
• Architecture/Structure
• Keyword/Content
• Relevancy: Keep it
active
• Links
• Social Sharing

25. • Costs about $10 per year
• Make sure you use yourname.comor some
variation with your name in it
(petekistleronline.com)
• Register it for as long as possible (2 years or more)
– Even if you don‟t plan on using it immediately, it keeps
someone else from taking it
• Where to get your domain: GoDaddy.com
Step 1: Get Your Domain Name

26. Step 2: Structure Your Site Well
Make sure your name exists in all of
these places and you‟ll be off to a good
start:
Tip: Use WordPress All-in-one-SEO-Pack plugin
• Title of website
• Headline of each page
• Navigation

27. Step 3: Use your REAL name

28. Step 3: Use your REAL name

29. Step 4: Link all your content together
Let search engines know they are all voting for each other to rank high

30. Managing the
Process with
BrandYourself

31. Look great when clients, colleagues
and employers Google you.

32. BrandYourselfstarted when my co-founder Pete couldn„t get
an internship because employers were Googling him and
finding...
A criminal with the same name The REAL Pete Kistler, NOT a criminal
INSTEAD
OF

34. Online Reputation Management is the process of filling your first
page of Google with positive, relevant content you control.
Turn This Into This

35. Users simply submit the links they want showing
up at the top of Google for their name…

36. Our software immediately analyzes that link and
provides specific stepsyou can take to make it show
up higher…

37. For example, here are all the steps to make
this LinkedIn profile show up higher:

38. Once you submit links, you can track them as they improve
And get alerts when things change on your first page

39. Users can also build a BrandYourselfprofile that‟s optimized
to show up high for your name in Google
*This is an example profile. Not an actual user

40. Once you have a BrandYourselfprofile, we can show you who is
Googling you