20 ideas you can steal right now
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This document provides 20 ideas for organizations to consider adopting, as summarized in 3 sentences: The ideas focus on thinking innovatively and pushing boundaries, such as going to the edge of conventional thinking boxes. Other suggestions include having stand-up meetings, creating scarcity, telling impactful stories, owning social media sites, using video and search engine optimization, and being generous with members through tiers and discounts. The final idea is to be generous by providing a free digital copy of content for conference attendees.
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This document provides information on branding and organizational branding. It discusses defining a brand character, developing a brand, communicating a brand to different audiences, and choosing branding strategies. It emphasizes that branding requires consistency in messaging, visual identity, and communications. It also notes that branding is about creating emotional connections with customers and audiences. The document provides tips on targeting audiences, developing brand messages, and using testimonials and referrals to strengthen a brand.
Branding & Membership Development
This document provides information on branding and organizational branding. It discusses defining a brand character, developing a brand, communicating a brand to different audiences, and choosing branding strategies. It emphasizes the importance of consistency in branding and connecting with customers emotionally. It also outlines steps to develop a brand including identifying the target audience and their priorities and tailoring messages accordingly. Finally, it discusses implementing tiered membership structures and pricing to emphasize value and accommodate different levels of involvement.
Tomorrow's Membership Organization 2012-30min
Seth Godin discusses how membership organizations should focus on engaging members through wants rather than needs or obligations. He advocates allowing members to choose their own level of involvement through options for advocacy, community involvement, or marketing support from the organization. Godin also stresses the importance of teaching members how to promote the organization to their own networks and defining the brand in a way that connects emotionally with potential members.
Social Media Re-Boot
1. Social media platforms like Facebook, YouTube, and Twitter have grown significantly in recent years and surpassed more traditional websites in popularity and usage.
2. Turning a blog into an RSS feed that is distributed across social media platforms allows content to reach wider audiences and be more discoverable on search engines.
3. Key tips for using different social media platforms include using Facebook pages for businesses, engaging Twitter followers by sharing links and asking questions, and uploading videos to YouTube to embed on other sites and platforms.
Tomorrow's membership organization 201111
This document discusses strategies for membership organizations to engage members without requiring in-person participation. It recommends using technology to service and sell memberships, engage members, and allow members to choose their investment level. Specific strategies proposed include automated membership sales, searchable online directories, mobile apps, social media training, and quantifying membership benefits through member testimonials. The goal is to attract more members by meeting them through virtual means and showing the value of membership.
Tomorrow's membership organization 201111
This document discusses strategies for membership organizations to engage members without requiring in-person participation. It recommends using technology to service and sell memberships, engage members, and allow members to choose their investment level. Specific strategies proposed include automated membership sales, searchable online directories, mobile apps, social media training, and quantifying membership benefits through member testimonials. The goal is to attract more members by meeting them through virtual means and showing the value of membership.
Tomorrow's membership organization 201110
This document discusses strategies for modernizing membership organizations. It recommends engaging members without requiring in-person participation through tiers that allow members to choose their own investment level. Upper tiers should provide recognition and networking benefits. Benefits should be quantified and testimonials used to promote the organization's value in solving business problems and connecting other businesses. Automated technology can help standardize sales, generate leads continuously, and reward referrals.
Facebook, YouTube & Face2Face
The document provides tips for using various social media platforms for business purposes. It discusses using Twitter, Facebook, YouTube, and a service called Face2Face to syndicate content across networks. It recommends writing posts on Face2Face and then using Twitterfeed to share those posts to a Facebook page and Twitter to expand reach. Creating a YouTube channel is also suggested to embed videos on websites and blogs.
Branding Your Chamber of Commerce
This document discusses branding and marketing strategies for organizations. It defines branding as going beyond just a name or logo to represent a consistent set of visuals, language, and messaging. The document outlines steps to develop an organizational brand such as identifying target audiences, their needs and hot buttons. It also discusses communicating the brand through appealing to different learning styles, considering competitors, generating referrals, and justifying purchases. Overall, the document provides guidance on understanding audiences and building a brand identity through consistent messaging.
Tomorrow's membership organization
This document discusses strategies for building an effective membership organization. It recommends focusing on engaging members without requiring participation through activities like providing value and benefits. It also suggests allowing flexible dues structures so members can choose their investment level, using technology to provide service and sell memberships, and teaching members how to promote the organization through testimonials. The goal is to address reasons people don't join like lack of time and perceived value, and position the organization as solving business problems like reducing red tape.
Social Media Re-Boot 2011
This document provides tips for using social media as business media. It summarizes key developments in social media platforms from one year ago, including Facebook surpassing Google in rankings and YouTube growing rapidly. It then provides tips for using different social media platforms like Facebook, Twitter, and YouTube for business purposes. These include starting a blog or news page and using RSS feeds and tools like Twitterfeed to distribute content across multiple networks in order to gain search engine exposure and engage audiences. The document advocates flipping the traditional marketing funnel by using social media to distribute content rather than just acquiring customers.
Social Media Re-Boot 2011
This document provides tips for using social media to market a business. It discusses the growth of major social networks from one year ago. It then provides strategies for using Facebook, Twitter, videos and blog posts to engage customers and drive traffic. The key recommendation is to "flip the traditional marketing funnel on its side" by starting with content on your blog or news page, then syndicating it across social networks through RSS feeds so search engines can discover it.
WACE Membership & Social Media presentation
The document discusses flipping the traditional marketing funnel on its side by starting with a blog and linking that blog to social networks like Facebook, Twitter, and YouTube. It recommends creating these connections to gain exposure through search engines and allow members to participate and get found. It also touches on using press releases as blog content, addressing social networking concerns, and provides specific actions to take like surveying members and setting up profiles on sites.
Membership Development
The document discusses branding and marketing strategies for chambers of commerce and other organizations. It covers defining a brand, developing brand identity, understanding target audiences, crafting value propositions and marketing messages, and conducting research. Some key points include:
- Branding and marketing are inextricably linked, as everything a company does can contribute to brand building.
- A brand represents more than just a name - it stands for qualities and positions the organization in the mind of its audiences.
- Developing a consistent brand identity, voice, and visual style is important for effective communication.
- Understanding target audiences, their needs and preferences is essential for tailoring messaging.
- Value propositions should clearly state the tangible
Turning Social Media into Business Media
This document discusses how to use social media to promote a business. It recommends flipping the traditional marketing funnel model by using social media to generate leads and drive traffic to your website. The document provides tips for using various social media platforms like LinkedIn, Facebook, Twitter, blogs and videos to engage customers and enhance search engine optimization. It emphasizes starting with a blog and linking all other profiles and pages back to the blog to consolidate content and leverage the connections on each platform.
Tomorrow's membership organization
This document provides guidance for chambers of commerce on engaging modern membership through technology. It recommends having a strategic approach to membership called S.E.A.T. that focuses on service, engagement without requiring in-person participation, allowing members to choose their investment level, and teaching members how to promote the chamber. The document also discusses using blogs, social media like LinkedIn, Facebook and Twitter to engage members and drive traffic to the chamber's website. It emphasizes flipping the traditional marketing funnel model to better reach members online through these new technologies.
Turning social media into business media 2010
This document discusses how to use social media to promote business. It recommends starting a blog and linking it to social networks like LinkedIn, Facebook, and Twitter. By feeding your blog posts into these networks, your content will reach wider audiences and search engines will index it better. It also suggests using videos on YouTube and status updates to engage connections. The key is flipping the traditional marketing funnel model to spread content outwards through social media.
Communicating Your Brand
The document discusses communicating your brand and marketing strategy as a chamber of commerce. It emphasizes developing a consistent brand identity through messaging, visual style, and tone. The brand should be tailored to your target audiences and address their needs and hot buttons. Testimonials from members and creative marketing ideas can help connect with customers on an emotional level and build trust in the brand.
Technology & Communications
This document discusses technology and communications options for chambers of commerce. It covers social media, online tools, selling memberships online, hardware and software needs based on functions and staff abilities, and budgeting considerations for technology growth and lifespans. The document provides advice on avoiding expensive costs through regular hardware upgrades and software support to minimize downtime.
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Accounting apps can help with that! They resemble your private money manager.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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20 ideas you can steal right now
- 1. 20 Ideas You Can Steal Right Now Poke the Box: “Stop thinking outside the box; outside the box is a vacuum. Go to the edge of the box and make a change.” ~ Seth Godin ~
- 3. A Little Seth Godin…
- 6. Godin-ism Havemore bad ideas
- 8. Godin-ism: Create scarcity Accepted for Linchpin Conference Rejected for Domino Project Street Team
- 9. Be Remarkable Operation Thank-You (Medford-Jackson County OR) Save “remarks” (testimonials) on video Advertise to strangers or Reward influential referrers? Mass vs. Meaning: Roundtables or cattle-calls?
- 11. 8. Tell stories If you don’t tell your story, the public will make one up The Bank that almost didn’t invest online Split-testing fundraising letters
- 12. 9. Own your own social media site Let your members talk to each other free of charge WACE, US Chamber Institute, Redondo Beach, North Mason County Washington, Owensboro Kentucky, Mount Vernon Ohio Moved SalemChamber.org to #1 among chamber sites
- 13. 10. Chamber TV YouTube will become #1 in search in 2011 Top 10 FAQ’s answered in video, transcribed
- 14. 11.
- 15. Hey Groupon, meet TryItLocal.com 12.
- 16. 13. Have the best web technologyfastChamber.com to introduce Chamber WebPro in March
- 17. 14. Discover crowd-sourcing2011 Directory cover above; +January newsletter cover story
- 18. 15. Search Engine Optimized DirectoryEarly results in Salem: SEO providing FIVE TIMES the impressions
- 19. 16. Be Social - CrowdriseIf you don’t give back no one will like you
- 20. 17. WhoCanHelp.comFree to Chambers?
- 21. 18. Promote what’s NEWWhen was the last time McDonald’s advertised the Big Mac?
- 22. Proactive membership renewal calls - b2bProfessionals.net ChamberDiscountCard.com Bring publications in-house - ChamberMarketingPartners.com Convert to Tiers - ChamberThink.com 19. Out-Source Intelligence
- 23. 20. Treat members differentlyOffer choices, then offer more: Tiers and multi-year discounts; pathwaysSamples and downloadable book at ChamberThink.com
- 24. Bonus Idea!21. Be Generous Digital copy FREEat KyleSexton.comfor WACE IMAGINEconference attendees