This document discusses strategies for membership organizations to engage members without requiring in-person participation. It recommends using technology to service and sell memberships, engage members, and allow members to choose their investment level. Specific strategies proposed include automated membership sales, searchable online directories, mobile apps, social media training, and quantifying membership benefits through member testimonials. The goal is to attract more members by meeting them through virtual means and showing the value of membership.

1. Kyle J. Sexton | Fast Chamber
TOMORROW’S MEMBERSHIP ORGANIZATION

2. TOMORROW'S MEMBERSHIP
ORGANIZATION
Have a S.E.A.T.
 Service & Sell With The Latest Technology
 Engage Members Without Asking Them to
Show Up
 Allow Members to Choose Their Investment
 Teach Members How to Talk About Us

3. Best-selling author and top daily business blogger in the world:
SETH GODIN

4. THE WANT-TO'S ARE OUR FUTURE
The “have-to's”
The “ought-to's”
The “want-to's”

5. WHY PEOPLE DON’T JOIN
 Don’t have time to participate (68%)
 Don’t see the value (49%)
 Corporate office policy (45%)
 Membership costs too much (18%)
 Don’t do business locally (10%)
WACE

6. ENGAGE MEMBERS

9. BUYING AND JUSTIFYING
 Businesses: People BUY
emotionally, JUSTIFY intellectually
 Chambers: People JOIN emotionally and
JUSTIFY upon renewal
 Who MUST you reach in order to be successful?
 Who will have the most impact over the long-
term?

10. ALLOW MEMBERS TO CHOOSE
THEIR OWN INVESTMENT
Common Dues Structures:
 Fair Share (usually based on number of
employees)
 Special Formulas (usually for certain industry
categories)
 Tiered Dues Structures
 Negotiated Dues
 Dues/Non-Dues Package (such as Chairman’s
Clubs)

11. MEMBERSHIP TIERS
 Offer something for everyone
 Create “upsell” opportunities
 Create a sense of privilege, recognition and
exclusivity with upper tiers
 Create benefits that require little or no hard
costs to the chamber

12. UPPER-TIER BENEFIT
OBJECTIVES
 Self-Segmentation
 Pro-active leadership role
 Above “Cost-per-member” benchmark
 Increased membership stature and
personal/professional recognition
 Improved personal and professional skills and
networking contacts

18. QUANTIFY YOUR BENEFITS

19. If you don’t tell your
story, the public will make
one up about you
 Testimonials: People trust other people’s
opinions
 Generate talk about your product or service
amongst peer groups
 Some products/services will only be sold with
referral

20. TESTIMONIALS: GET THEM
STARTED!
 “As a service business, membership in the
Chamber is especially valuable because…”
 “The Chamber helps me to…”
 “The Chamber saves me time/trouble by…”

21. SEGMENTING TESTIMONIALS
 Segment the sources of your testimonials for
use in targeting like audiences
 Start-up, Emerging, or Mature
 Retailer, Restaurant, Manufacturer, Service, P
rofessional, etc.
 Match prospects with corresponding
testimonials

22. SERVICE AND SELL MEMBERSHIPS
WITH THE LATEST TECHNOLOGY
(Or, “I was once
stalked by GoDaddy)

23. THE SOLUTION
 Never Complains
 Never Asks for a Raise
 Works 24-7-52
 Captures Your Web Traffic
 Standardizes Your Sales Language
 Has sold up to $25,000 in new member dues
per year

24. AUTOMATED MEMBERSHIP SALES
 Generate leads 24/7
 Be notified the INSTANT someone is
interested in membership
 Send an automated email message weekly
 Reward your members for recommending
their contacts for membership

25. Database/CRM Solutions
 Must be web-based
 Must be live
 Must allow members to access/change info
 Must provide promotional opportunities
 Must have search-engine-optimized directory

26. How We Adapt to Change
WACE Academy

30. Other Technological
Membership Benefits
 Search Engine Optimized online directory
 Mobile App
 Video on your website
 Social media training for members
 Have a better web site than your members

31. Books are FREE
today only
compliments of
Kyle@FastChamber.com | FastChamber.com | 888-899-8374
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