This lesson contains everything you need to know about building effective backlinks for your website.
To see the full lesson, head to www.affilorama.com/search-engine-optimization/where-to-find-links
Or for more free affiliate marketing lessons, head to www.affilorama.com/lessons
This is a presentation from the Executive Women in Texas Government Conference given on November 22, 2010.
The first half is about Web 2.0 in general. The second is more specific about launching a social media initiative.
This is a presentation from the Executive Women in Texas Government Conference given on November 22, 2010.
The first half is about Web 2.0 in general. The second is more specific about launching a social media initiative.
Off Page SEO Tips and Strategies in 2015
Off page SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies in 2015. Off-page SEO is the process of optimizing your website pages and posts outside your website.
Connect me
FB: https://www.facebook.com/eng.shimanto
Skype: shimantoarif
https://www.fiverr.com/shimantoarif/digital-marketing-expert-and-strategist
mail: shimantoeee@gmailcom
mobile: +8801716552935
How to use linkedin to launch your careerJillian Bowen
With 300 million+ professionals connecting on LinkedIn worldwide, it is more than just a job seeking website. Find out how to create a powerful profile, stay informed, get connected and build your personal brand.
National Association of REALTORS REALTOR Magazine Webinar Using Social MediaDoug Devitre
Doug Devitre is presenting on the National Association of REALTORS REALTOR Magazine Webinar Using Social Media. We will discuss overall strategy and how to use the right content, tools, and how they get distributed using no money and limited time.
Deborah Deras, Corporate Trainer, Keynote Speaker, Author and Faculty at the University of Phoenix was the keynote speaker in Orange County on Social Media for Business Owners.
ABR Accredited Buyer's Representative Instructor Development Workshop Nationa...Doug Devitre
Doug Devitre presents the ABR Accredited Buyer's Representative Instructor Development Workshop at the National Association of REALTORS 2009 Convention. We discussed innovative ways to fill seats in the classroom for both real estate schools and course providers.
Grow your online business with social mediaQuibble
In this talk I delve into the world of social media. From organic posting through to boosting posts and paid ads across a number of platforms including, Facebook, TikTok, LinkedIn and more.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Off Page SEO Tips and Strategies in 2015
Off page SEO is another key factor of search engine ranking. Find here top 10 off page SEO tips and latest off page strategies in 2015. Off-page SEO is the process of optimizing your website pages and posts outside your website.
Connect me
FB: https://www.facebook.com/eng.shimanto
Skype: shimantoarif
https://www.fiverr.com/shimantoarif/digital-marketing-expert-and-strategist
mail: shimantoeee@gmailcom
mobile: +8801716552935
How to use linkedin to launch your careerJillian Bowen
With 300 million+ professionals connecting on LinkedIn worldwide, it is more than just a job seeking website. Find out how to create a powerful profile, stay informed, get connected and build your personal brand.
National Association of REALTORS REALTOR Magazine Webinar Using Social MediaDoug Devitre
Doug Devitre is presenting on the National Association of REALTORS REALTOR Magazine Webinar Using Social Media. We will discuss overall strategy and how to use the right content, tools, and how they get distributed using no money and limited time.
Deborah Deras, Corporate Trainer, Keynote Speaker, Author and Faculty at the University of Phoenix was the keynote speaker in Orange County on Social Media for Business Owners.
ABR Accredited Buyer's Representative Instructor Development Workshop Nationa...Doug Devitre
Doug Devitre presents the ABR Accredited Buyer's Representative Instructor Development Workshop at the National Association of REALTORS 2009 Convention. We discussed innovative ways to fill seats in the classroom for both real estate schools and course providers.
Grow your online business with social mediaQuibble
In this talk I delve into the world of social media. From organic posting through to boosting posts and paid ads across a number of platforms including, Facebook, TikTok, LinkedIn and more.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...Mary Agnes Antonopoulos
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antonopoulos - Master Slide Deck for Social Media strategic placement and content funnel creation from video to all social spaces.
Idml how every business can use a blog to win new clients, simplify social me...Dan Richards
This is a unique, simple and highly effective solution that allows all businesses - regardless of size or location or industry - to gain more visitors to their website, make using social media easy, save enormous amounts of time each week
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Meeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
This is a presentation I gave to the Boston Chapter of the IABC about curating content to boost your professional brand to meet different career-related goals.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
LinkedIn is now a content platform, not just a great database and lead generation tool. This presentation looks at what has changed in 2014 and how to use LinkedIn now in your marketing mix.
Den største utfordringen du møter etter å ha publisert noe, vil være å få trafikk til det. Jeff Bullas snakket under Epic Content Marketing 2016 om hvordan du kan skille deg ut blant 5 milliarder nettsteder. Jeff delte faktisk hele 9 strategier for å få gratis trafikk til ditt innhold. Her er presentasjonen.
Similar to 4 Simple Steps to Building Quality Links that Google Will Love (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5. In This Lesson
Step 1: Create Quality Content
4 Simple Steps to Building Quality Links
6. In This Lesson
Step 1: Create Quality Content
Step 2: Launch the Content
4 Simple Steps to Building Quality Links
7. In This Lesson
Step 1: Create Quality Content
Step 2: Launch the Content
Step 3: Amplify Your Audience with Social Media
4 Simple Steps to Building Quality Links
8. In This Lesson
Step 1: Create Quality Content
Step 2: Launch the Content
Step 3: Amplify Your Audience with Social Media
Step 4: Supplement with Smart Traditional Methods
4 Simple Steps to Building Quality Links
9. Step 1: Create Quality
Content
4 Simple Steps to Building Quality Links
10. Step 1: Create Quality
Content
1. Information Junkies
4 Simple Steps to Building Quality Links
11. Step 1: Create Quality
Content
1. Information Junkies
Infographics
4 Simple Steps to Building Quality Links
30. Step 1: Create Quality
Content
2. Entertainment Enthusiasts
Images & Memes
Video (particularly “vlogs”)
4 Simple Steps to Building Quality Links
61. Step 3: Amplify Your Audience with Social Media
Blog and Forum Commenting
Comments can generate link juice, but you have to be smart.
4 Simple Steps to Building Quality Links
62. Step 3: Amplify Your Audience with Social Media
Blog and Forum Commenting
Comments can generate link juice, but you have to be smart.
To Succeed:
4 Simple Steps to Building Quality Links
63. Step 3: Amplify Your Audience with Social Media
Blog and Forum Commenting
Comments can generate link juice, but you have to be smart.
To Succeed:
Write helpful comments – become an authority
4 Simple Steps to Building Quality Links
64. Step 3: Amplify Your Audience with Social Media
Blog and Forum Commenting
Comments can generate link juice, but you have to be smart.
To Succeed:
Write helpful comments – become an authority
Have a signature link
4 Simple Steps to Building Quality Links
65. Step 3: Amplify Your Audience with Social Media
Blog and Forum Commenting
Comments can generate link juice, but you have to be smart.
To Succeed:
Write helpful comments – become an authority
Have a signature link
Only link within the comment body when necessary!
4 Simple Steps to Building Quality Links
66. Step 4: Supplement with Smart Traditional
Methods
4 Simple Steps to Building Quality Links
67. Step 4: Supplement with Smart Traditional
Methods
Do:
Relevant directory submission – www.dmoz.org
4 Simple Steps to Building Quality Links
68. Step 4: Supplement with Smart Traditional
Methods
Do:
Relevant directory submission – www.dmoz.org
Reverse engineering – www.affilorama.com/tools
4 Simple Steps to Building Quality Links
70. Step 4: Supplement with Smart Traditional
Methods
Do:
Relevant directory submission – www.dmoz.org
Reverse engineering – www.affilorama.com/tools
4 Simple Steps to Building Quality Links
71. Step 4: Supplement with Smart Traditional
Methods
Do:
Relevant directory submission – www.dmoz.org
Reverse engineering – www.affilorama.com/tools
Don’t:
Spam duplicate content wherever you can
4 Simple Steps to Building Quality Links
72. Step 4: Supplement with Smart Traditional
Methods
Do:
Relevant directory submission – www.dmoz.org
Reverse engineering – www.affilorama.com/tools
Don’t:
Spam duplicate content wherever you can
Purchase backlinks
4 Simple Steps to Building Quality Links
73. Conclusion
Step 1: Create Quality Content
Step 2: Launch the Content
Step 3: Amplify Your Audience with Social Media
Step 4: Supplement with Smart Traditional Methods
4 Simple Steps to Building Quality Links
74. Where to Now?
Pick a media type and start creating
Post to the suggested media sites
Share these posts on social media
If still overwhelmed, try AffiloJetpack
4 Simple Steps to Building Quality Links
Editor's Notes
Hi, and Welcome to Affilorama. I’m [name]. In this lesson, we are going to cover a 4-step process that is going to give you a head start when building your own powerful back-link empire.
Link building is like working out for physical fitness. It doesn’t excite everyone, but it’s important for the health of your website, and the only way to succeed is to put in regular, manageable amounts of effort. That way, you will build your healthy rankings and page authority over time.
So let’s get started, shall we?
There’s no way around it any more. With each Google algorithm change, another “cheat” link-building method dies a painful death. You can’t afford to ignore it, as buying links, spamming links, or any form of artificial link building is punishable by loss of rank.In a Google-ideal world all links are organic. The best are genuine organicback-links from around the web, and links gained by convincing high-authority sites that you are worthy. I hate to tell you, but both of those types of back-links are produced only via a base of quality content. If you struggle to create content that dominates the competition in a manageable time frame, pay attention, because this lesson covers valuable tools and tricks to make quality content building easy for any affiliate.
When you have created this content, you need to find the best platforms to get it out there with, linking back as you go. Yes, that does mean you can’t just create this quality content exclusively for your website. You have to leave your affiliate cave and venture into the vast possibilities of the online world. We’ve made step two of this lesson your map of where to post for any content type, so you wont get lost.
The sites from step 2 are fine as a platform and a place to drop a link, but your audience reach will only go so far without social media sites, blogs, and forums. Social media naturally multiplies the reach of content to other interested parties via the sharing phenomenon. One person is interested in something, so she shares it with her friends, and those friends are much more likely to have a common interest than any random person online.Forums and blogs become their own social platform with their “comments” section. Everyone has a say, and people love to know what others are thinking.That is why in this lesson, we cover how to harness the power of each of these social platforms for this link-building process with some insightful pros and cons.
It doesn’t hurt to supplement this content-based link-building process with the best of the traditional methods, but you have to be careful! Some may still be useful for the time being, but some have slipped so far that using them now will actually hurt your website’s chances in search engines. We’ll navigate this minefield together, so you can make smart choices to improve, not impair, your rankings and page authority.
And so it begins! To make this whale of a topic more easily digestible, I’ve broken it down into content media options for the two main audience types. After all, their attention (and links) are what all of this is for! Think as we go through what will suit your strengths, as well as the interests of your niche’s target audience.
Let’s start with the information junkies of the Internet. They are looking for interesting, informative, and easy-to-digest fast-food information. They will tire quickly of long-winded paragraphs of poorly-structured meatless waffle. So what do you give them? You have options, starting with
infographics! They’re fantastic. They’re visual. They’re conceptual. You can pump them full of facts, without having to write a single screed of filler. If you can find or create interesting facts or statistics for your niche audience via simple online searches, but you absolutely hate writing, this option is definitely for you. It doesn’t even matter if you have no design skills whatsoever, because there are tools to make this easy as pie.
Going to www dot easel dot ly will take you to an incredibly useful infographic creation tool. Simply click on “start fresh” to begin your own project.
You can select visual themes or “Vhemes,” which are already designed for you, as well as objects, backgrounds, shapes, and text. Just select or drag them onto the canvas to begin moving them around, and pump in the most relevant information and stats from your internet searches to create your own professional looking infographics that will impress audiences.
For extra information on making infographics, try the article “The Do’s And Don’ts of Infographic Design: Revisited” at SmashingMagazine dot com.
The next type of media suited to information junkies is articles and informative blogs. These have been around for a long time as the staple source of information on the Internet, which means the standard is set high. So how can you compete without spending hours feeling frustrated and getting nowhere? You can either learn to efficiently write your own, or pay someone with the creative goods to cook something up for you.
To write your own, do a little research on the best methods. It may seem like more work than just launching straight into it, but a little research does save time in the long run. Start with CopyBlogger’s useful guide for writing an article in 20 minutes.
For a full comprehensive guide, either for how to write articles, or how to choose and use writers online at sites like iwriter.com, try AffiloBlueprint. If you really just want quality done-for-you content for profitable niches, consider AffiloJetpack. These content types are the major ports of call for information junkies, but you might also want to look into
Webinars andeBooks if they catch your attention. Webinars are a dynamic video medium that provides a personal element to conveying information via a presenter. eBooks are longer than articles, but for someone looking for in-depth knowledge on a topic, they’re a real go-to.
If either of those interest you, there are a variety of helpful guides on the Internet about each. I would suggest starting with the “10 Steps for Planning a Successful Webinar” article on TechSoup dot org, or the CopyBlogger article called “How to Write a High-Quality eBook in 30 days.”
The other major audience type is entertainment enthusiasts, so the next few media styles are based around them.
Visuals are an easy way to absorb a concept at a glance, so it’s no wonder that images are a massively popular medium on the internet. And speaking of the internet: mass image sharing has led to a media trend called “memes.” Memes are viral images and short GIF videos of trending catch-phrases and concepts that are used across the internet, particularly for comedic value. An example of one of the most famous memes is
the “LOLcat”. A simple Google image search for “LOLcats” shows me millions of results where people have put captions over funny pictures of cats.
Memes and images that invoke these emotional responses, like humour, thoughtfulness, or sympathy, are a powerful method of growing an audience. In that audience you'll find people who have valuable backlinks to offer. So let’s impress them.
Adobe Photoshop Elements contains all the basics of regular Photoshop, without the extra cost and advanced features, so it’s worth getting for image-based media creation. You can buy it on eBay for an affordable price, and learning how to use it is easy as pie with all of the video tutorials on YouTube. One thing to be careful with when using this form of media, is that you aren’t using copyrighted images as your base.
That’s why you need to use a quality, free stock image website like FreeImages.com. Sometimes you will have to take your own pictures to work with, or pay for them in a pinch, but there are plenty of great free stock images to be found. Simply search for whatever it is you think would make a good visual addition to your content and haul it into Photoshop to adjust as needed.
If you are looking for topic inspiration, try doing a Google image search for your niche name or keyword, plus an emotive/descriptive word appropriate to your niche, such as “funny” or “cute” or “thought provoking,” to see what others have come up with. As for memes, you can keep up with the trends at
knowyourmeme.com. Browse this website to see what memes others are using, and decide whether you could apply any of them as a comment on a current topic for your niche.
A specific “LOLcat” example is “Action Cat”, and here’s how it’s been used on FunnyOrDie.com. The original is in the top left corner, but the cat has been put into other famous images to create the “Hugh Catman” Wolverine, “Despurrrado”, and “2 Kong 2 Kurious”.
This Action Cat meme is a perfect concept for the muscle building niche. Memes aren’t meant to be quality pictures. It’s all about the concept, so basic Photoshop skills can get you in on the action. If you can apply meme’s to relevant concepts like this one, you can attract the attention of frequent internet goers.
The other main entertainment media type for entertainment enthusiasts is video. Short concept narratives and video blogs, or “vlogs”, are a daily source of entertainment for millions. You don’t need a Hollywood budget and film crew to create this media, either. You can easily make videos with a simple webcam. In a pinch, you can even record videos with a phone, as the quality required for basic entertainment videos these days is met by the quality of most phone cameras. To show you just how important vlogging can be, let’s take a look at one of the most popular vloggers on the internet.
Jenna Marbles started out video blogging about topics like make-up tutorials. Her 2011 video “How to Trick People Into Thinking You’re Good Looking” had over 5.3 million views in its first week. She now has more than 13 million subscribers to her channel, and every post she does gets millions of views within a few days. Just imagine how many people link to her videos, and how much traffic gets through to her blog website. Obviously we can’t all be Jenna Marbles straight away — if we could, we wouldn’t need to do affiliate marketing — but this does show that there is a definite audience for vlogs.
As for getting you started, I’d suggest watching “How to Vlog: From the Vlogbrothers”. He may speak incredibly fast, but he does make a lot of great points about video blogging. My favorite quote is, “Do not be afraid to try! I know that failing at something stings a lot less if you didn’t really try hard, but it’s also a lot more likely.”If his gift of the 100-miles-per-hour gab is a little to much for you, try
“How to Get Started With Your First Vlog” at JacksGap.com. There are plenty of helpful tips there.
As for recordingwith your phone camera, the article “Making the Best Video Possible From a Cell Phone Video Recorder” at VideoMaker.com should be very helpful as a starting point.
Other types you could explore include comic strips, and
written blogs that are written solely to entertain.
To play around with comic strip creation, try the tool at bitstrips.com. It has a lot of elements you can add to make simple narratives to express an interesting point about your niche. For entertainment blog writing, the CopyBlogger article, “Three Ways to Spice Up Any Blog Post” is a great guide for you.
The ultimate content strategy for those who are confident in their abilities, is to combine the two main arenas we have gone over. Research or develop the most informative content, and then find the most creative and entertaining media to get your point across to your audience. If you can master this, you will become a traffic power-house.
Having great content is the base to this strategy, but it won’t mean anything until you get your content out there, so you need to know where to go and what to do. These suggestions are high quality sites, but there will always be more out there for you to find. Don’t feel like you can only use these suggestions.
I’m going to start with videos. We’ve covered video creation from webinars to short narratives and vlogs. The main platforms for posting videos are
YouTube.com and Vimeo.com. Simply create an account on either of these sites, and upload your videos as you create them.
In the description, place a friendly message detailing what your video is about, and then a link back to your website. Make sure to also have valuable content in the descriptions in order to attract attention, and hopefully organic links, from anyone browsing these sites.
Next, we have images. Let’s take a look at some media platforms for posting infographics, memes, comic strips, and conceptual images.
For infographics, try DailyInfographic.com and Visual.ly for posting your creations. Remember to include a link wherever you can in descriptions or profiles, but make sure to include other information as well. You want to come across as a provider of useful information, rather than just appearing spammy.
There are so many image sharing websites on the internet that you really have to find the best one to visually promote your brand to get back-links. Imgur.com, for example, is ideal for conceptual images, memes, and comic strips — anything that will entertain its vast audience. The front page always has the most viral images of the day, which attract a variety of visitors, but the general audience is internet-savvy youth. Pinterest.com however, is more like virtual scrapbooking. Its audience is a lot more varied, and people commonly “pin” things they like to boards to keep and reference later. This makes it a great media platform for posting images as well as articles, and linking back to your website.
So what about written media? Again, there are a multitude of sites for posting the likes of articles and blog posts. We’ll just look at a couple of top-notch options.
Both HubPages.com and Squidoo.com are fantastic media platforms for written articles and blog posts. It’s the same process as sharing other media, too: Create a profile, and upload content with a link back to your website. If you can include a relevant link in the article or blog itself, feel free to do that also, but remember not to spam! Be natural about it.
The last platforms I will show you are for eBooks.
Kindle.Amazon.com and Bookbaby.com are both exceedingly popular eBook websites. When uploading eBooks for links, charge on the lower side of what you think your eBook is worth. Look at similar eBooks to get an idea of price. You aren’t trying to make money directly off the book sales, although there’s no harm in that! But the main incentive is to spread your links, so if you can provide quality at great value, you’ll succeed. You can even put a few relevant links to your website if there is a natural placement for them in your content. Those reading on Kindles will only be able to view the links, but anyone reading on another electronic device, such as a tablet or phone, will be able to click through to your website from the book.
As a quick final note, if any of your content can be made into a PowerPoint presentation, particularly informative written content, then it’s a great idea to do so and upload to websites such as SlideShare.net or AuthorStream.com. Remember to include a link back to your website in those descriptions!
So you have quality content all in place, but how will people know that it’s there, or where to find it? You need to promote all the media you have uploaded to these websites by using social media, blogs, and forums as your megaphone. This is a double whammy, as not only will you entertain or educate your current fans and followers—you will also be kickstarting your presence on these social networks. And so begins the third step:
Amplify Your Audience with Social Media. Let’s take a look at the pros and cons of major social platforms,
starting with the online network to rule them all: Facebook.
Facebook has ridiculously large amounts of traffic circulating constantly. If you can direct even a tiny portion of that traffic to your site by snagging attention with your media, then you increase your chances of organic back-links. Multimedia posts are commonly shared this way on Facebook, whether it be YouTube videos, or the funny picture of the day. When people “share” these posts on their own timeline, and then some of their friends do the same, it becomes an automatic link multiplier across Facebook itself. Unfortunately, Facebook links are “No-follow”, which means they wont directly get picked up by Google for the purposes of ranking, but they are still valuable, more so even than “Do-follow” links from a website with a bad reputation. These Facebook links identify your website as a real, contributing entity, while spreading your reach and potential for higher-quality organic links. The only difficulty is that popular places have high competition, which is why that quality content is so important for standing out in the crowd.
Next we will take a look at Twitter, the home of bite-sized social interaction.
Twitter is right up there in the big leagues with Facebook, and it’s similar in that it has a big audience to tap into, but also a high level of competition. The links are No-follow, and there’s no room for longer content, but that doesn’t matter when you can link to your media on other sites. Just make sure to have captivating headlines to convince them to go on through. Because the communication method of “tweets” is so light on words, you can create a lot of them without much effort. Twitter also has a “hashtagging” system, which means that your links are distributed to the most relevant audience. If you wrote a tweet that said, “Check out my video of #funnyfaces” then anyone searching for funny faces would be able to see your tweet and the attached link, not to mention pass it on if they like what they see.
The third major social media website is Google+, and it’s a little different from Facebook and Twitter.
It may not be as user-popular as Facebook and Twitter, but links posted on Google+ are crawled by bots almost instantly. If you can get people to click the “+1” on your posts (which they will if you’ve got quality content), then your rankings can really improve. You can also post longer content here than you can on the other social platforms, so you can even use Google+to post full, high-quality articles with links incorporated.
Now, I’m going to quickly go over blog and forum commenting. The audiences of blogs and forums in your niche are relevant to you, as they are already interested in your topic. Commenting on these platforms enables you to get in on the action. On some websites, like
Imgur, which we mentioned earlier, the comments are rated and sought after as much as the media they’re commenting on. The top comment on this post about brushing off the office flirt saying, “+1 For being faithful!” received 3,666 votes within the day it was posted.
You can use these systems of commenting to generate your own link juice, but you have to be smart about it or you could do more harm than good.
So let’s cover how to succeed at this strategy.
Firstly, make sure all of your comments cater to the audience. On a site like Imgur, make sure your input is an entertaining comment about the media. On blogs and forums that people visit for information, contribute information or positive opinions that viewers would appreciate. Become an authority in your niche.
Wherever possible, make sure you have a signature link that attaches to the bottom of your posts. That way, when people like what you’ve contributed, they can click through to your website.
You can even send them to content that you have created and distributed by putting a specific link into the text body of your comment, but make sure to only do that when it’s the most relevant and useful option! It might seem like a lot of links to get in very little time, but if you do this when it isn’t helpful, or in every comment, you can lose authority. You will irritate people, and could even get banned from important blogs and forums, so comment wisely.
Now that we’ve gone over good content, where to post it, and how to share it, we’re going to cover what traditional link-building methods you should still give your time to, and which ones you can’t touch if you’re aiming to rank in search engines.
The first one to look into is relevant directory submissions. Website directories are like phone books for the Internet, but if you get your site listed in a low-quality directory that accepts any old submission from dodgy webpages, Google isn’t going to be impressed. You want to find high-quality directories like Dmoz.org. If you’ve put the effort into building a quality website, then you increase your chances of getting accepted by these higher-quality sites, and the back-links are so much more worthwhile.
Another technique that can still be used for getting backlinks is reverse engineering. You’ll need a tool like the link-finder in AffiloTools, which can
be found at www dot affilorama dot com slash tools. Click on “Links” under the “Research” section in the left-hand side-bar menu. Enter a keyword for your niche into the text box, and click “Find Links” to see what websites are ranking for it. These could be viable quality backlinks for you to pursue. Select the most relevant sites, and message the website owners personally. Offer them links to any
content you’ve created that their audience would find valuable, or create something new that could be of interest for one of their pages, such as a guest blog post, in exchange for a link back to your site.
Once upon a time, creating one link-ridden article of whatever quality and placing it all over the internet was a way of generating link juice. Google has gotten wise to this duplicate content strategy, and now dismisses it as a thing of inferior value. It is not worth your time to use this technique now.
Buying backlinks is also a thing of the past. In fact, it violates Google’s quality guidelines, and will negatively impact your rankings. Stay away from purchasing backlinks to give your website a shot at higher page authority.
That’s it for this 4-step process! Create that groundwork of quality content, launch it via media platforms, spread the love across social sites, and watch your organic links grow from there. Rinse and repeat to build another link with every new post, as well as increase your presence as an authority in your niche.
So now it’s up to you to select a type of media that calls to you the most, and create something to build links with. Use the suggested sites to post your media, and make sure you have accounts on Facebook, Twitter, and Google+ so you can let people know what you’ve got. If you still feel overwhelmed by content creation, try AffiloJetpack, which comes with quality content already done for you.