1. Kyle J. Sexton | Fast Chamber
TOMORROW’S MEMBERSHIP ORGANIZATION

2. TOMORROW'S MEMBERSHIP
ORGANIZATION
Have a S.E.A.T.
 Service & Sell With The Latest Technology
 Engage Members Without Asking Them to
Show Up
 Allow Members to Choose Their Investment
 Teach Members How to Talk About Us

3. Best-selling author and top daily business blogger in the world:
SETH GODIN

4. THE WANT-TO'S ARE OUR FUTURE
The “have-to's”
The “ought-to's”
The “want-to's”

5. WHY PEOPLE DON’T JOIN
 Don’t have time to participate (68%)
 Don’t see the value (49%)
 Corporate office policy (45%)
 Membership costs too much (18%)
 Don’t do business locally (10%)
WACE

6. ENGAGE MEMBERS

9. BUYING AND JUSTIFYING
 Businesses: People BUY
emotionally, JUSTIFY intellectually
 Chambers: People JOIN emotionally and
JUSTIFY upon renewal
 Who MUST you reach in order to be successful?
 Who will have the most impact over the long-
term?

10. ALLOW MEMBERS TO CHOOSE
THEIR OWN INVESTMENT
Common Dues Structures:
 Fair Share (usually based on number of
employees)
 Special Formulas (usually for certain industry
categories)
 Tiered Dues Structures
 Negotiated Dues
 Dues/Non-Dues Package (such as Chairman’s
Clubs)

11. MEMBERSHIP TIERS
 Offer something for everyone
 Create “upsell” opportunities
 Create a sense of privilege, recognition and
exclusivity with upper tiers
 Create benefits that require little or no hard
costs to the chamber

12. UPPER-TIER BENEFIT
OBJECTIVES
 Self-Segmentation
 Pro-active leadership role
 Above “Cost-per-member” benchmark
 Increased membership stature and
personal/professional recognition
 Improved personal and professional skills and
networking contacts

18. QUANTIFY YOUR BENEFITS

19. If you don’t tell your
story, the public will make
one up about you
 Testimonials: People trust other people’s
opinions
 Generate talk about your product or service
amongst peer groups
 Some products/services will only be sold with
referral

20. TESTIMONIALS: GET THEM
STARTED!
 “As a service business, membership in the
Chamber is especially valuable because…”
 “The Chamber helps me to…”
 “The Chamber saves me time/trouble by…”

21. SEGMENTING TESTIMONIALS
 Segment the sources of your testimonials for
use in targeting like audiences
 Start-up, Emerging, or Mature
 Retailer, Restaurant, Manufacturer, Service, P
rofessional, etc.
 Match prospects with corresponding
testimonials

22. SERVICE AND SELL MEMBERSHIPS
WITH THE LATEST TECHNOLOGY
(Or, “I was once
stalked by GoDaddy)

23. THE SOLUTION
 Never Complains
 Never Asks for a Raise
 Works 24-7-52
 Captures Your Web Traffic
 Standardizes Your Sales Language
 Has sold up to $25,000 in new member dues
per year

24. AUTOMATED MEMBERSHIP SALES
 Generate leads 24/7
 Be notified the INSTANT someone is
interested in membership
 Send an automated email message weekly
 Reward your members for recommending
their contacts for membership

25. Database/CRM Solutions
 Must be web-based
 Must be live
 Must allow members to access/change info
 Must provide promotional opportunities
 Must have search-engine-optimized directory

26. How We Adapt to Change
WACE Academy

30. Other Technological
Membership Benefits
 Search Engine Optimized online directory
 Mobile App
 Video on your website
 Social media training for members
 Have a better web site than your members

31. Books are FREE
today only
compliments of
Kyle@FastChamber.com | FastChamber.com | 888-899-8374
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