This document discusses blogging and provides information on what a blog is, who can blog, how to blog, and why blog. A blog is a personal website where posts are displayed in reverse chronological order. Anyone with opinions or experiences to share can blog. To blog, one must choose a topic and audience, pick a blogging site, choose a domain name, write quality content consistently, and practice basic search engine optimization. Blogging allows one to share expertise, attract clients, gain recognition, and can even be monetized through ads or affiliate links. Blogging is important for open source projects to provide updates, community experiences, and information on upcoming projects. Popular blogging sites like Mozilla provide examples of how organizations use

1. Blogging
Auditorium
23rd Feb, 2014

2. Questions ?
 What is Blogging ?

Who
can blog ?
 How to blog ?

Why Blog at all?

3. W
hat i s a Bl og
?

4. A Bl og
 web log / journal
 your own personal website
 posts are in reverse chronological
order

5. W can bl og ?
ho
 Those who have opinions
 Those who have experiences
 So basically, anyone.

6. How t o bl og ?
 What you want to write about ?

Know your audience
 have a blog !

7. Pi ck any Bl oggi ng
si t e of your
choi ce
Choose a good domain-name for your
blog

8. Keep i n m nd
i





Be yourself, be open
Write quality content
Be consistent
Share your blog
Know basic SEO

9. W
hat i s SEO ?
• Search Engine Optimization
• Search engines rank
websites/pages
• Higher ranking = More relevant
search result

10. For SEO
•
•
•
•
•
Words matter
Title matters
Links to other websites matter
Words in links
Reputation

11. Pr om e your
ot
Bl og
Using free online services like coPromote.com

12. But why Bl og ?
•
•
•
•
Share opinions
Share expertise
Attract new clients
Gain professional recognition

13. You can even
ear n f r om
your bl og !
•
•
•
•
channel traffic to your blog
Place relevant ads
Affiliate links
Pay per click

14. W Bl oggi ng i s
hy
needed f or Open
Sour ce ?

15. •
•
•
•
Updates
Upcoming projects
Community
Experiences of contributors

16. M
ozi l l a Bl og
•The Mozilla Blog
•Future Releases
•Privacy Blog
•About:Community
•Mozilla Labs

17. A peek at t he M
ozi l l a
Bl og

18. Som of si t es t hat
e
m nt ai n bl ogs
ai

19. So i f you l ook f or war d t o
bei ng a devel oper ,
OR
si m y want t o hone your
pl
wr i t i ng ski l l s
OR
you j ust want t o be hear d

20. The wor l d of bl oggi ng i s
open t o you
Go ahead, and own i t !

21. Thank You !
Ankit Goswami
IIITA FIREFOX CLUB
ankitgoswami.wordpress.com