This document provides guidance on developing an effective social media strategy. It emphasizes the importance of setting clear goals related to building professional expertise and networks. Metrics and influencers specific to one's goals should be identified to measure progress. Hashtags, blogs, and promotion methods must be tailored to target audiences and drive engagement. Specificity is key - vague descriptions of tactics like "tweeting more" or "gaining followers" will not suffice. The strategy outline must cite evidence from readings and include actionable details to receive full credit.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
Take advantage of Social Media and internet marketing to boost your nonprofit’s visibility, membership, and funds.
Learn how to make the most of your upcoming #Network4Cause event using social media tools, strategies, and tricks of the trade. Instruction provided by Angela Rosas, Marketing and Business Development Coordinator for Eric Ratinoff, creator of Eric Ratinoff's #Network4Cause, and founder of nonprofit, Chicas Latinas de Sacramento.
Learn the basics of:
- Event Branding
- Facebook
- Twitter
- #Hashtags
- How to have a successful #Network4Cause!
You spend all this time curating content, but how do you get people to actually read it – better yet, share it?
Watch this webinar with data analytics experts WordStream Founder Larry Kim and BuzzSumo Director Steve Rayson to learn how to stop wasting time guessing how to do content marketing right and build a winning strategy based off proven data. You’ll leave with 5 easy data analytics tricks to amplify your content, get more shares, more traffic, and ultimately more conversions.
In this webinar you’ll learn how to use social analytics to answer to these 4 key questions:
- What topics are my audience interested in?
- How do they find my content?
- What format moves them to convert?
- What content works for my competitors
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
Take advantage of Social Media and internet marketing to boost your nonprofit’s visibility, membership, and funds.
Learn how to make the most of your upcoming #Network4Cause event using social media tools, strategies, and tricks of the trade. Instruction provided by Angela Rosas, Marketing and Business Development Coordinator for Eric Ratinoff, creator of Eric Ratinoff's #Network4Cause, and founder of nonprofit, Chicas Latinas de Sacramento.
Learn the basics of:
- Event Branding
- Facebook
- Twitter
- #Hashtags
- How to have a successful #Network4Cause!
You spend all this time curating content, but how do you get people to actually read it – better yet, share it?
Watch this webinar with data analytics experts WordStream Founder Larry Kim and BuzzSumo Director Steve Rayson to learn how to stop wasting time guessing how to do content marketing right and build a winning strategy based off proven data. You’ll leave with 5 easy data analytics tricks to amplify your content, get more shares, more traffic, and ultimately more conversions.
In this webinar you’ll learn how to use social analytics to answer to these 4 key questions:
- What topics are my audience interested in?
- How do they find my content?
- What format moves them to convert?
- What content works for my competitors
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
Introduction to Social Media for StartupsNicole Knoll
An introduction to social media, primarily Twitter and Facebook, for startups. Techniques for engaging an audience for the first time, using hashtags, getting basic insights and analytics to measure what's working and what's not.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
Introduction to Social Media for StartupsNicole Knoll
An introduction to social media, primarily Twitter and Facebook, for startups. Techniques for engaging an audience for the first time, using hashtags, getting basic insights and analytics to measure what's working and what's not.
El objetivo principal de este curso es apoyar en el entendimiento y la implantación de la innovación en las organizaciones, de forma que les permita integrarla en su gestión empresarial de una forma práctica.
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
This is a team session that I lead in January discussing the importance of Social Media Optimization including: social media tactics, social media analytics and techniques to aid in community management for social profiles of all different kinds.
Users were also asked to tweet their questions during the luncheon to contribute to discussion later.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
Getting Started with Social Media MarketingJannette Pazer
On February 22, 2016, Jannette Wing Pazer and Chris Short taught Getting Started with Social Media Marketing, an introductory course on how to get started using social media marketing to get your message out to the right people.
Topics included:
Which social media platforms are right for you?
How to find your target audience and your brand voice
How to plan your social media marketing strategy
How to grow and engage your audience
Creating and curating relevant social media content.
This is the 1st half of the class, focused on social media marketing strategy. I discussed business goals and identifying the target audience. Then we did a deep dive into the major social media platforms - how they work, what personality they had, and their pros & cons. After that overview we were able to identify which social media platforms were best suited to specific types of businesses. Then I covered some ways to grow your social media audience.
For the 2nd half of the class, see Christopher Short's slide deck at http://www.slideshare.net/ChristopherShort5/getting-started-with-social-media-58773602.
Social Media for Bloggers - Em Cortez- #CDOBlogWorkshop organized by the CDOBloggers, Inc. last November 29 at Jia Cha Cafe, Divisoria Arcade, Cagayan de Oro.
I share my thoughts on Content Marketing,
You will learn how to Build your buyer persona.
How to conduct a content audit
How to setup an editorial Calendar
I have shared my thoughts on using Twitter as a Marketing tool.
The basics of setting up a twitter account
What you can use Twitter for
A few tips on the types of tweets to get started
I have shared my tips on how to grow your twitter following
I have shared tips on how to use Twitter for lead generation.
I have shared tips on how to track and analyse your twitter marketing
I have shared tips on how to use Facebook for marketing
Contact me for more information. m@webonmobi.com
Sharing your club message through social media steve hayterMark Huddleston
Based on a similar presentation at the Rotary International Convention in Sydney, 2014, Steve has modified the existing presentation for D9520 and added a few slides.
How to create content that engages your community and expands your reachLior Degani
Tips and tools for you to make the best content and get it promoted as much as possible.
Presented on Swayy's Webinar on 12/3/14 co-hosted Roy Povarchik (@Roypovar).
Created by:
Lior Degani @liordegani
Roy Povarchik (@Roypovar)
Shayna Hodkin (@slhodkin)
A presentation for CharityComms seminar, 10 March, 2010. Find the CharityComms event page using this URL: http://www.charitycomms.org.uk/events/charitycomms_seminars/charitycomms_seminar_twitter_for_charities_digital_resources_and_charity_commission_election_guidance
1. YOUR Social Media STRATEGY
(Can be applied to Final Projects too)
SMAN
Spring 2014
2. YOUR GOALS
• Professional: What expertise are you trying to
build? What job do you want?
• Networks: What social-media networks do you
have now (ie. the ACTUAL
PEOPLE/followers/”friends”)? What networks of
Twitter, LinkedIn etc do you want to tap into?
– Example: I want to be a fashion journalist. Right
now my networks are UW and my job at the library.
My NEW networks would be: digital, journalists,
social media, fashion, fashion media.
3. Your Metrics
• Klout yes. But what does this number mean to
you?
• Also: Twitter metrics. Wordpress metrics. AT
LEAST TWO OTHER METRICS
• Tell me what they indicate about how you did
and what else you need to in regards to
entering those networks you identified in your
goals.
• Seek out other metrics!
• Use metrics to figure out if your influencers are
good for you.
4. Influencers
• Forget stakeholders; Stick to influencers IN YOUR
NETWORKS
• These should be RELEVANT and REALISTIC to your goals.
So a couple can be GIANT accounts and gurus but many of
them should be regular leaders who you would love to
work for or tweet like. People who might actually engage
with you
• Tell me their: HANDLE, BIO, No. of Followers, No. of
Tweets and give me a sentence about why they are an
influencer and what they tweet about
• These should not be your friends or classmates for the
second half of the semester
• Use the advanced search function on Twitter!!!
• Use google “influential tweeters of fashion”
• Look for awesome apps! (And post to FB when you find)
5. Hashtags
• General hashtags such as #PR or #marketing or
#journalism are fine but they are not true
engagement tools; they are not specific
conversations
• You need hashtags that are where people actually
have conversations. Such as #wjchat. Or #blogchat.
Or #edshift. But ones that are PR related. Then
CONVERSE!!!!
• Need to move beyond #socialj. Think about what
networks you want to be in. Find key influencers in
those networks by looking at different online tools
that will show you the top tweeters in, say,
fashion. Then look through their tweeting and see
what hashtags they are using
• Use the advanced search function on Twitter!!!
Use google
6. Your Blog/Site
• Major Goal: To make you STAND OUT from everyone else,
right? So that means CONTENT, CONTENT, CONTENT.
GOOD CONTENT.
• Everything should be filled out.
• More content is better than less content.
• Portfolio work is awesome.
• Blog rolls and other linking will raise your level of
authority for SEO
• Don’t make me click for your resume (NO ADDRESSES IN
PUBLIC!!!)
• Search function on blogs! Consider putting your twitter
feed on the side to add bulk.
• MUST have tags, keywords and categories for both SEO
and search.
7. SEO PRINCIPLES EVERYWHERE!
• Your Twitter, blog, everything needs to have a bio with
keywords related to your professional goals!
• Your blog posts all need TAGS and CATEGORIES and
KEYWORDS (and search functions)
• Headlines matter!
• Change URL structures!
• Change the “read more” to something with a keyword!
Like “More on Metrics”
• Put hashtags into your Twitter bio!
• EVERYTHING MUST BE LINKED! Put your site URL in
your Twitter bio. Put your Twitter handle prominently
on your blog! Ditto with LinkedIn, etc etc.
• LINK to other blogs! Everywhere!
8. Promotion
• Promotion needs to be explained deeply. Do
not just say “promote my blog”
• What platforms? How exactly? When exactly?
So will you ask questions? Change headlines?
Use pull quotes? Tag influencers and sources?
Tag people you think might be interested?
Post to relevant hashtags? Mention in hashtag
conversations? What?
9. “Tweeting More”
• What does this MEAN, strategically? If you do not have a strategic plan,
you will fail at this and keep doing the same thing you’ve been doing
• ENGAGE literally with the influencers whom you name as being part of
the networks you want to be a part of!! Study what they tweet about.
Ask questions about their content off twitter (ie their site or blog or
org). Comment on one of their tweets. Share with them relevant links or
your blog post if appropriate. If they seem to be interested in recipes,
send them a link to an amazing one. If they seem to be interested in
talking about kids, send them a link to a wonderful report about it.
• ENGAGE literally with the hashtags you mention
• Have a specific plan for when and how much and what kind of tweeting
you will do and state it!
• What times of day will you (or did you) tweet? What days of the week?
What kinds of tweets? How did you use questions? What kind of
tweeting did you do? How did you produce original content for the
tweet? What organizations did you tend to pull content from to tweet
about? How did you try to engage people (not your classmates) in
conversation?
• YOU NEED TO ARTICULATE EXACTLY WHAT YOU DID FOR IT TO BE A
STRATEGY!
10. “Gain more followers”
• HOW?!!!
• Retweet people with your own commentary
• Target people with the @ with a comment based on their interests/contents
• Create LISTS!!!
• Follow people in the networks you want to be in. LOTS OF PEOPLE!
• During relevant chats, follow people and engage with people
• Find hashtags conferences/events – even ones you cannot attend – and
comment on what you see tweeted
• Market your blog with catchy headlines, provocative quotes, fun questions,
etc in hashtags and at influencers (People follow people who blog content
they are interested in)
• Use built-in twitter tools like #ff. Praise people and their content.
• Tweet at relevant times and days for your industry.
• Link to people in your blog. Have a blog roll.
• Offer content on your blog that people want to engage with; organize chats;
join chats; join “blogging clubs.”
• YOU NEED TO ARTICULATE EXACTLY WHAT YOU DID FOR IT TO BE A
STRATEGY!
11. Evidence
• YOU MUST CITE THE READINGS TO JUSTIFY
YOUR STRATEGY TO ME!!!
• You will not get an A on the report unless you
do this.
12. SPECIFICTY MATTERS
• This is true for your final projects too!!!!
• MUST SAY MORE THAN:
– “tweet” more
– “use” this platform
– “promote” content
13. Your Big Outline
• Due April 10
• Refer to the Final Report Check List
• MUST HAVE:
– Executive summary
– A plan going forward
THE MORE YOU GIVE ME, THE MORE I CAN ADVISE YOU
THESE SHOULD NOT BE DISTRIBUTED TO THE CLIENT YET!!!