This document discusses strategies for modernizing membership organizations. It recommends engaging members without requiring in-person participation through tiers that allow members to choose their own investment level. Upper tiers should provide recognition and networking benefits. Benefits should be quantified and testimonials used to promote the organization's value in solving business problems and connecting other businesses. Automated technology can help standardize sales, generate leads continuously, and reward referrals.

1. Kyle J. Sexton | Fast Chamber Tomorrow’s MEMBERSHIP Organization

2. TOMORROW'S MEMBERSHIP ORGANIZATION Have a S.E.A.T. Service & Sell With The Latest Technology Engage Members Without Asking Them to Show Up Allow Members to Choose Their Investment Teach Members How to Talk About Us

3. Seth Godin Best-selling author and top daily business blogger in the world:

4. THE WANT-TO'S ARE OUR FUTURE The “have-to's” The “ought-to's” The “want-to's”

6. ENGAGE MEMBERS … without asking them to show up! Participation vs. Partnership Membership does not require participation Prevent drops due to “no time to participate” Health club comparison Chamber Church Confessional

7. BUYING AND JUSTIFYING Businesses: People BUY emotionally, JUSTIFY intellectually Chambers: People JOIN emotionally and JUSTIFY upon renewal Who MUST you reach in order to be successful? Who will have the most impact over the long-term?

9. Special Formulas (usually for certain industry categories)

10. Tiered Dues Structures

11. Negotiated Dues

13. UPPER-TIER BENEFIT OBJECTIVES Self-Segmentation Pro-active leadership role Above “Cost-per-member” benchmark Increased membership stature and personal/professional recognition Improved personal and professional skills and networking contacts

19. QUANTIFY YOUR BENEFITS How much does membership cost? How much is membership worth? Quantify it and sell it! Add to the value with media partners and give-aways

20. TEACH MEMBERS HOW TO TALK ABOUT YOU Generate talk about your product or service amongst peer groups Some products/services will only be sold with referral Testimonials: People trust other people’s opinions If you don’t tell your story, the public will make one up about you

21. YOUR MARKETING MESSAGE The Wrong Pitch: The chamber is a private non-profit membership organization that works to ensure a healthy local economy. The chamber is a group of businesses that share common community goals.

23. The Chamber connects businesses to consumers and each other, in order to help them grow.

25. SERVICE AND SELL MEMBERSHIPS WITH THE LATEST TECHNOLOGY Who is GoDaddy and why are they number 1? Gain the service advantage enjoyed by other industries

26. ARE THESE YOUR SALES CHALLENGES? Information Overload Sales Department Turn-Over Printed Materials Out-of-Date “Foul Language” of Volunteers

27. THE SOLUTION Never Complains Never Asks for a Raise Works 24-7-52 Captures Your Web Traffic Standardizes Your Sales Language Has sold up to $25,000 in new member dues per year

28. AUTOMATED MEMBERSHIP SALES Generate leads 24/7 Be notified the INSTANT someone is interested in membership Send an automated email message weekly Reward your members for recommending their contacts for membership

29. Database/CRM Solutions Must be web-based Must be live Must allow members to access/change info Must provide promotional opportunities Must have search-engine-optimized directory

33. Digital download is FREE at KyleSexton.com Kyle@FastChamber.com | FastChamber.com | 888-899-8374 Time to chat