This document provides tips for using the internet to find sales leads in 5 minutes a day using automation. It recommends researching the ideal customer persona, creating a landing page, and using tools like Facebook, LinkedIn, Twitter and forums to engage with customers based on their job, interests and issues. The document stresses the importance of preparation, consistency, automation and triggers to search for leads on autopilot. It suggests bookmarking searches, creating email alerts and templates for an efficient lead generation process to work on one's business through action and repetition over time.

1. How to Use the
Internet to Find
Hot Leads
(on autopilot)

2. “Hot Lead”
A potential customer
where a NEED for your
products has been
shared and
DEMONSTRATED

3.  365
Leads
 5%
Conv.
Rate
 18+
Sales

4. 5 Minutes a Day

5. But…

6. 1) Preparation

7. 2) Consistency &
Automation

8. 3) Trigger

9. Our Goals

10. Learn
ONLY
what
works

11. …Work on Your Business

12. …and Take Action

13. Author ~ Internet Marketing
Consultant ~ Web Designer
Lego Addict
Engineer
Helping
Business
Owners
Increase
Sales, Brick
after Brick
Rodolfo Melogli

14. How to Use the
Internet to Find
Hot Leads
(on autopilot)

15. #1 Research
#2 Landing page
#3 Tools & strategies
#4 Automation
#5 …Repeat!

16. #1
Research: who is
your ideal
customer?

17. Customer Persona
- Job description?
- Search keywords?
- Location?
- Common Problems/Questions?
- Events they go to?

18. Customer Persona Example
- Job description? SME owner, 4-10 staff,
B2B or B2C, with/without website, done ads
before
- Search keywords? Increase website traffic,
SEO, Ecommerce, Content Marketing, Funnel
- Location? IE, UK, US, AU, English speaking
- Common Problems? Misbeliefs: expensive,
not for them, no time, no knowledge, no
trust
- Events they go to? Chamber , Web
Summit

19. #2
Landing page:
where will you
send your leads?

24. #3
Tools & Strategies:
where is your
customer – how to
engage?

25. by Job Description

26. L’in
Search
40% will
view
your
profile
after
you see
theirs

27. Twitter:
99%
Engagement
with Follow
+ Retweet +
DT (.@____)

28. Followerwonk + Makesmail
Download TW Accounts, Get Emails

29. by Keyword

30. FB
Search:
Groups
1.5bn
Active
Users/
mo

31. FB
Search:
Groups
Quick
Hire +
Direct
Email to
members

32. Twitter
Adv.
Search
https://twitter.
com/search?f=
tweets&vertic
al=default&q=r
ecommend%2
0hotel%20dubl
in%20%3F%20
-job&src=typd

33. Twitter Advanced Search
90% Conversion Rate with RT, DT & Follow #internshipfairy

34. Google
“KW –
blog –
location”
Search
100% of bloggers
will read your
comment before
approving/rejecting
it

35. Buzzsumo “Top *KW* Tools” Search
100% of bloggers will read your email & comment if you
have anything useful to add to a successful blog post

36. Example re: 100% of bloggers will read your email &
comment if you have anything useful to add to a
successful blog post

37. by Issue/Question

38. Plumbing forum – Plumbing discussion – Plumbing problem

39. Quora, Question.com, Yahoo Answers, Ask.com

40. #4
Automation: lead
searching on
autopilot

41. Need for Speed

42. > Email Alerts
Facebook Email Alerts
Twitter Email Alerts
Forums, Quora Alerts

43. > Bookmarks
Bookmark Facebook Groups
Bookmark/Save Twitter Search
Save LinkedIn Search

44. > Use Great Tools

45. > Create Templates

46. The FORTUNE is in
the Follow-up!
Only 2% of sales occur at a first “meeting”

47. #5
Repeat.
5 minutes a day.

48. Identify a Trigger
i.e. turn on laptop /
first time I go to FB

49. 30 Day Challenge
Schedule + Be
Consistent + Track GA

50. Reward Yourself
ONLY
if you gain 30 leads

51. Thank you!
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