Small business owners often struggle to get their posts seen or find new customers on social media. Here are the basics of how Facebook works and how to get your business seen.

1. Get Your Business Seen on
Facebook
Lisa Stauber & Bobbie Byrd
Quirky Owl Media | Blog Elevated

2. The Facebook Success Plan
How it should work

3. The Facebook Success Plan
Create Facebook Page

4. The Facebook Success Plan
Create Facebook Page Post

5. The Facebook Success Plan
Create Facebook Page Post
Fans fall in love

6. The Facebook Success Plan
Create Facebook Page Post
Fans fall in love
$$$$$$

7. The Problems

8. The Problems
● Post frequency

9. The Problems
● Post frequency
● Velocity

10. The Problems
● Post frequency
● Velocity
● 3rd party schedulers

11. The Problems
● Post frequency
● Velocity
● 3rd party schedulers
● No interaction

12. Solution

13. Solution
Know the algorithm

14. Solution
Know the algorithm
Understand Reach

15. Solution
Know the algorithm
Understand Reach
Fix Reach Issues

16. Solution
Know the algorithm
Understand Reach
Fix Reach Issues
Develop a
Content Strategy

17. The Facebook Algorithm

18. The Facebook Algorithm
Influenced by your connections and activity

19. The Facebook Algorithm
Influenced by your connections and activity
Facebook knows what you like

20. The Facebook Algorithm
Influenced by your connections and activity
Facebook knows what you like
Number of likes and commetns a post has
influences how many people it’s shown to

24. Fixing your reach problems

25. Fixing your reach problems
Change up your posts

26. Fixing your reach problems
Change up your posts
Use calls to action

27. Fixing your reach problems
Change up your posts
Use calls to action
Live video is your friend

28. Fixing your reach problems
Change up your posts
Use calls to action
Live video is your friend
Give your fans more
of what they like

30. Content
Strategy

31. Content
Strategy
Have purpose in posting

32. Content
Strategy
Have purpose in posting
Branding and Voice

33. Content
Strategy
Have purpose in posting
Branding and Voice
Who do you want on your page, and
why?

34. Content
Strategy
Have purpose in posting
Branding and Voice
Who do you want on your page, and
why?
Page insights- what is working?