Host Organization: Udyogini, Jabalpur, Madhyapradesh College: KIIT School of Rural Management, Bhubaneswar Duration of Study: January 3rd to 12th March, 2011 Study done on Profiling a Village- Samaiya of Mandla district, Supply chain of VLSC run by Udyogini and Grassroots Management training of WEGs.

1. VILLAGE STUDY SEGMENT PRESENTED BY: KUMAR NISHANT SUNIL KUMAR HOST ORGANIZATION 4/19/2011 KSRM 2010-12

2. VILLAGE PROFILE UNDERSTANDING ORGANIZATION THEME PAPER RURAL ACTION COMPONENT NATIONAL SERVICE SCHEME CASE STUDY 4/19/2011 KSRM 2010-12 Flow of Presentation

3. VILLAGE PROFILE 4/19/2011 KSRM 2010-12

4. Objective of Village Study To get insight into the socio-economic and cultural realities of rural life. To understand the dynamics of various village level institution in addressing the developmental work To understand the status of women; their contribution and the role played by them in developing rural entrepreneurship To understand the dynamics of social structure, infrastructure, resources, and various intervention on the villagers and how it effects them KSRM 2010-12 4/19/2011

7. Religion: Hindu

9. Literacy Rate: 58%Male: 72% Female: 43% 4/19/2011 KSRM 2010-12 Village at a Glance.. Source: Village Panchayat, Primary school, Anganwadi

11. Private toilet : 2

12. No community based toilet

13. Open toilet practices

15. Microenterprise

16. Housing Pattern

17. Culture

19. Health Issues 4/19/2011 KSRM 2010-12 Source of knowledge Livestock Source: Survey

20. 4/19/2011 KSRM 2010-12 Food Availability Crop Production Source: Survey, FGD

21. LAND Agricultural land: 200 acre Cultivated: 160 acre Cultivable: 25 acre Not cultivable: 15 acre Dry land: 140 acre Irrigated land: 60 acre Soil type: Red soil (45% approx.) Black soil: 35% (approx.) Rocky soil: 20% (approx.) Water River: 1 ( Balai River) Pond: 1 (2.5 acre) Tube Well: 6 Open Well: 11 (Public-5, Private-5) Kund: 1 Forest Total area: 200 acre Fuel Wood NTFP: Mahua, Tendu Patta Animals: Rabbit, Wild Pig, Fox, Monkey Bird: Peacock 4/19/2011 KSRM 2010-12 Natural Resources Source: Patwari

22. 4/19/2011 KSRM 2010-12

23. 4/19/2011 KSRM 2010-12 Village Economy Source: MPRLP Data Source: Survey, FGD

24. 4/19/2011 KSRM 2010-12 Major source of income Average Expenditure Source: Survey

25. Products Cereals- Paddy, Maize, Kodo, Kutki,wheat Oil- Ramtilla, Rai, Alsi Pulses- Arhar, Batra, Masoor NTFP- Mahua, Tendu Patta Services Kirana Shop:5 Service Holders Government Service: 8 Private Service: 2 Market Linkage Nearest market is 2 km from the village called Pipariya Villagers usually buy & sell products in weekly haat at Pipariya 4/19/2011 KSRM 2010-12 What comes in: FMCG products Cosmetics Chocolate Biscuit Gutkha Dry Coconut Vegetables What goes out: Wheat Rai Ramtilla Kodo Kutki Maize Arhar Batra Masoor Mahua Tendu patta Handicraft Source: FGD, PRA

26. INHIBITING FORCE INDUCING FORCE Emotional attachment to the Village Unemployment High cost of living Food shortage Excess work during Migration Debt Lack of proper housing facility Landlessness Low quality food Low agriculture production Illness or Death Draught Source: Focused Group Discussion 4/19/2011 KSRM 2010-12 Force field analysis(Migration)

27. Politics Agriculture Ancestor Property Labor Education Marriage Dowry Family Planning Decision Making Control over Finance 4/19/2011 KSRM 2010-12 Gender Analysis

30. NGO

31. Gram Sabha

33. Panchayat Office

34. Government Schemes:MNREGA Ladali Yojana Samuhik Vivah Yojana PDS Mid-day Meal Scheme 4/19/2011 KSRM 2010-12 Institutions

36. Kirana shop

37. Promoting production & sell of Rai

38. Handicraft

39. Long Term Plans:Quality Education Optimize Agricultural Production Electrification of remaining part of the village 4/19/2011 KSRM 2010-12 Village development plans

40. 4/19/2011 KSRM 2010-12 SWOT ANALYSIS

41. PRA Social Map Resource Map Chapatti Diagram Seasonal Calendar 4/19/2011 KSRM 2010-12

42. 4/19/2011 KSRM 2010-12 Social & Resource Map

43. 4/19/2011 KSRM 2010-12 Chapatti Diagram

44. 4/19/2011 KSRM 2010-12 Seasonal Calendar

45. Udyogini which means “women entrepreneur” came into existence in 1992 as a World Bank initiative to pilot a program to develop a curriculum, methodology and service provider for micro enterprise management services, principally training for poor, asset less and mainly illiterate women in the backward states of India. It is registered under the Societies Act 1860 4/19/2011 KSRM 2010-12 Understanding Organization

46. Vision To become a nationally and internationally recognized agency specializing in business development services for NGOs and poor women. Mission To provide quality and appropriate business development services for promotion of poor women as entrepreneurs. 4/19/2011 KSRM 2010-12

47. 4/19/2011 KSRM 2010-12 Geographical Outreach

48. Enterprise motivation and management awareness for grassroots women. Creation of grassroots business development service providers Enterprise promotion and incentives for producers and market players Ownership and scale up through systems and institution Expansion and outreach 4/19/2011 KSRM 2010-12 Operational framework:

49. Cluster identification, mobilization and development Conducting market related Action Research & Assessment Studies Conducting Feasibility Studies Formulation of Business Plans for SMEs Enterprise motivation / orientation training Facilitation of market information, linkages & support Facilitation for financial including social venture capital support Building BDSP capacity through training, orientation & exposures Mentoring selected BDSPs as entrepreneurs with access to venture finance 4/19/2011 KSRM 2010-12 Services Offered

51. Tech & Insti support

52. Market Information

53. Training & exposurePROFIT Contractual Relationship UJAS Cluster Level Centres PROCESSING CENTRES Udyogini # Mobilize & organize producers # Capacity Building # Monitoring Product Inflow Product Outflow Crèches VLCs VLCs VLCs Profits WEGs WEG WEG WEG WEG WEG Community

54. Future Plans To strengthen customer base by expansion and outreach to other districts like Katni, Shingroli. To strengthen and improvise the quality of training. To improvise the BDS by adding up more services and products in the supply chain. To set up a franchise model for the existing and upcoming VLSCs 4/19/2011 KSRM 2010-12 Funding Partners

55. THEME PAPER Assessment of willingness to pay of the community for the services and products identified for being offered through Village Level Service Centers(VLSC) 4/19/2011 KSRM 2010-12

56. Objective To check for the willingness of the community to pay for the identified products To introduce new services and products in the supply chain of UJAS The long term goal of this project is to increase the profitability of the CLSCs, VLSCs by solving the identified problems in the supply chain 4/19/2011 KSRM 2010-12

57. 4/19/2011 KSRM 2010-12 Research DesignStudy area:

58. Research Methodology Sampling Method: Stratified sampling is used and the households of the given 20 villages are selected as sample. Survey Design: In the study both Primary and Secondary data is collected to fulfill the purpose of the study. Collection of primary data: Semi structured questionnaire Collection of Secondary data: Internet Review of literature, magazines & available document from co-interns 4/19/2011 KSRM 2010-12

59. Recharge Voucher PCO Tailoring Cycle Repairing Veterinary Service Agriculture Consultant Health Insurance Warehouse Submission of Electricity Bill Emergency lights Bank Service Computer Work Irrigation Equipment 4/19/2011 KSRM 2010-12 Products and Services for which willingness has to be found

60. 2) PCO 3) Warehouse 4/19/2011 KSRM 2010-12 Analysis of Services 1) Recharge voucher Source: Survey

61. 4) Electricity Bill Submission 5) Irrigation Equipment on Rent 6) Computer Work (Photography) 4/19/2011 KSRM 2010-12 Source: Survey

62. 7) Health Insurance 8) Agriculture Consultant 4/19/2011 KSRM 2010-12 Source: Survey

63. 9) Cycle Repairing 10) Veterinary Service 4/19/2011 KSRM 2010-12 Source: Survey

64. 11) Emergency Light 12) Bank Linkages 13) Tailoring 4/19/2011 KSRM 2010-12 Source: Survey

65. 4/19/2011 KSRM 2010-12 Demand for Products & Services Source: Survey

66. Recharge Coupon Electricity bill Submission Health Insurance Service Agriculture Consultant Service Cycle repairing 4/19/2011 KSRM 2010-12 Suggestions:

67. Rural Action Component Grassroots Management Training for Women Entrepreneur Groups 4/19/2011 KSRM 2010-12

68. Objective: To motivate and sensitize women to develop and inculcate entrepreneurship within them To sensitize women about the necessity and strength of organized power To empower them in collective decision making process Methodology: A number of training tools are used like games, lecture, pictorial cards, group discussions, use of charts, case study, money, role play .The training module is designed to encourage active participation of the group members. 4/19/2011 KSRM 2010-12

69. 4/19/2011 KSRM 2010-12 Key Activities & Process

71. Facilitated in making appropriate decision for their enterprises`

72. Motivated members to generate varied ideas for enterprise selection

74. Skit Advantages of doing Enterprise & EntrepreneurshipTitle: Vimla ki kahani 4/19/2011 KSRM 2010-12

75. National Service Scheme Participation in Pulse Polio Program Participation in Republic Day Dancing Competition Teaching in primary School Essay and Painting Competition Rally on Women’s Day 4/19/2011 KSRM 2010-12

76. 4/19/2011 KSRM 2010-12 Pulse Polio Republic Day

77. 4/19/2011 KSRM 2010-12 Dancing Competition Teaching in Primary School

78. 4/19/2011 KSRM 2010-12 Essay and Drawing Competition

79. 4/19/2011 KSRM 2010-12 Rally on Women’s Day

80. Gomati Bai Age: 46 Education: Illiterate No. of family members: 4 Family Income: Rs 9000 Before: Agriculture Wage Labor Now: Running VLSC Future Plan: Building Infrastructure Better Educational facility for Children 4/19/2011 KSRM 2010-12 Case Study VILLAGE LEVEL SERVICE CENTRE (VLSC)

81. Villagers were not aware of the price of the products As some of the villages are not operational areas of the organization, cause problems in conducting survey. As villagers had to go for work, they were not available during day time People were hesitant to tell about their income and assets during household survey 4/19/2011 KSRM 2010-12 Limitations of Study

82. Thank you 4/19/2011 KSRM 2010-12