Aspects to develop a "gadepan village"

CAREER POINT UNIVERSITY
ALANIYA KOTA RAJASTHAN
A Presentation On
What Aspects are required
to develop a Village( Gadepan)
Submitted To Submitted By
Mr. Ashish Suri
(Head Of Mgt. Dept.) Kratika Solanki (BBA 6th Sem.)

TABLE OF CONTENTS
• Introduction to the study
• Geographic Location and Demographics of the village
• Description of –
• The economic profile of the village
• Cultural analysis of the village
• Land Laws implemented in the village
• Administrative Structure
• Infrastructural Facilities
• Analysis and interpretation
• Conclusion ( Business Plan based on entrepreneurial conditions ) -
• Introduction of product / service -
• Product / Services Introduction
• Production Process
• The Market –
• Market Analysis ( 4P’s , STP)
• Customer Profile
• Sales Strategy
• Distribution Channels
• Advertising Promotion
• Competitor Analysis
• Environment Analysis – SWOT / PEST Analysis
• Capital Requirements
• Future Plans / Strategies
• Suggestions and Recommendation
• Bibliography

INTRODUCTION
•
• As part of the field work module of Village Study Segment course, we
conducted survey of village Gadepan in Kota district of Rajasthan. We
meet a Sarpunch of this village Mrs Kritika Meena .We had the
opportunity to closely observe the various forms of interventions and
interactions taking place within the village and understand the impact of
such interventions on the lives of the people of the village.
OBJECTIVES:
•
• The main objective of village study segment is:
• To get insight into the socio-economic and cultural realities of rural life.
• To understand the dynamics of various village level institution in
addressing the developmental work
• To understand the status of women; their contribution and the role played
by them in developing rural entrepreneurship
• To understand the dynamics of social structure, infrastructure, resources,
and various intervention on the villagers and how it effects them
• To blend class room learning with the field experience

METHODOLOGY:
• The data collected are on demography, social structure, infrastructure
facilities, agro-climatic resources, village economy, village organizations
and people’s institutions and the issues of development. Both
Quantitative and Qualitative data were collected. The quantitative data
were on population, land holding, literacy rate. The qualitative data were
quality of drinking water, quality of the road, housing pattern, sanitation,
food habit which were obtained from the village after the interaction with
the villagers and with use of tools like PRAs, Focused Group discussion,
informal meetings.
SOURCE OF DATA:
• The required data were collected from both primary source and secondary
source.
• The primary data were collected from direct interaction with villagers
during household surveys (through questionnaire given by college), PRA
exercise, focused group discussions, informal interviews, other village
meetings
• The secondary data were collected from Sarpanch and Internet.

SAMPLE DESIGN:
• For questionnaire survey systematic random sampling was done. 32
households were selected randomly; efforts were made to collect
different information regarding social and economical status of the
villagers from all caste, and economic group.
DATA ANALYSIS:
• Statistical tools like tables, graphs, bar charts, averages, percentages etc.
were used to analyze the data collected on various things like, caste, sex
ratio, different occupations, livestock, assets, literacy level, and different
infrastructure like road, etc
LIMITATIONS OF DATA COLLECTION:
• a). People hesitate to tell about the details regarding income and assets.
• b). Most of the people are working under MNREGA therefore they are
available only in the evening.
• c). People are not clear about the present value of their asset.

Geographical Location:
• Gadepan is a Village in Sultanpur Tehsil in Kota District of Rajasthan State,
India. It belongs to Kota Division. It is located 36 KM towards East from
District headquarters Kota. 16 KM from Sultanpur. 232 KM from State
capital Jaipur. This Place is in the border of the Kota District and Baran
District. Baran District Anta is East towards this place .
• Tehsil Name = Sultanpur
• District = Kota
• State = Rajasthan
• Division = Kota
• Language = Rajasthani
• Time zone = IST (UTC+5:30)
• Elevation / Altitude = 249 meters. Above Seal level
• Telephone Code / Std Code = 07455
• Pin Code = 325208
• Post Office Name = Gadepan

Demographics of Gadepan
• Total population of the village is 2788; out of which total numbers of male is 1494 and
total number of female is 1294. Sex Ratio Gadepan Rajasthan is 914 females per 1000
males. The population belonging to the age group of 18 and above constitutes 66 % of
the total population, 9% per cent belong to the age group of 0-6 years and 25% per
cent belong to the age group 7-18.
• The literacy level of the village is 58%, out of this 72% males of the village are literate
whereas just 43% females of the village are literate. Adult male literacy rate is found
to be 69% and adult female literacy rate is 33%. Also 75% and 59% of the boy’s and
girl’s respectively in the age group of 0-18 are literate. This increase in literacy level of
girl’s indicates that the villagers are now concerned about the girl’s education also this
increase is mainly due to the programs launched by government.

Economical Profile of Village:
• According to the house hold survey the average annual income of the family is Rs
31300, average annual expenditure is Rs 21100 and average annual savings is Rs
12000.These savings is used for the creating assets and some part of it is saved to cope
up with future crises . The livelihood of villagers is multidimensional; people are
engaged in a number of activities. Villagers try to do maximum work to meet the
family needs. Most of the people in the village have agriculture as the primary source
of income, apart from this they also do work as wage laborers in government schemes
or private works. If they do not have work in village they migrate to nearby city to earn
some livelihood. Since the village is surrounded by forest they gather Maua and Tend
patta from there and either sell it in the market to get some money or keep some for
their own consumption. Few women’s are engaged in handicraft activity from last one
year and few men also do fishing for their livelihood.

Cultural Analyses of Village:
• Despite the relative poverty of this village people, and the harsh living conditions
that they endure, the villagers are a colourful, happy and proud people with a
culture deeply rooted in tradition. The villagers are traditional to the point of being
extremely conservative, especially in matters of caste and community. Till not so
long back, women were restricted to living within the purdah and education and
careers were distant dreams for most women. In matters of honour, the villagers
are very touchy and any insult, real or imagined can end in bloodbaths, even
today. But the flip side is that the people have an amazing zest for life and are as
fun loving as industrious. They have a rich tradition of folk music and dance, each
region with its own dance styles, songs and music. The villagers take participate in
any programme of the village.

Land Law Implemented in Village:
• The land holding pattern of Gadepan village is pointed out in the pie chart. There
are 9% people who do not have land; they are dependent on wage labor as well as
migration for livelihood. 22% has below three acre land and they are engaged both
in agriculture as well as non-agriculture job to sustain their livelihood. 22% have
between 3-5 acre land and they used the land in proper manner for cultivation
because the land is limited and most of the household members are engaged in
agriculture. 31% households have land between 5-10 acre and above 10 acre land
holder are 16%.

Administrative Structure:
• Gadepan is the largest village of Kota City, it is well organized and property
functioning admiration that are handled by the government of Rajasthan under
the Village panchayat and Block office. The various administrative officer including
divisional commissioner,DistrictCollector , Tehsildars, Village officers along with
people representative in various levels also support the administrative system of
the district.

Analysis and Interpretation :-
• How many people are satisfied with the education facility provided by the Government ?
• Interpretation-
• From the data of 10 villagers survey we got the conclusion that 70 percent villagers are not
fully satisfied from the education facility of this village . They want more schools to develop
where English should also teach and give the learning about how to behave, how to keep
the environment clean, personality development also. Their opinion is a child better
development is done through by providing him /her proper education . So, Sarpanch should
take a step towards this development for the growth of child also and village also. Only 10
percent people are of satisfied with that they think education is not much more important to
live .
Not Fully Satisfied,
70%
Satisfied, 20%
Dissatisfied, 10%

• How many villagers are satisfied with the facilities provided by the government for
healthcare?
Interpretation –
• From the data of 10 villagers survey we conclude that 80 percent villagers are not
fully satisfied with the healthcare facilities provided in the village because Medicals
are not providing proper time facilities to the villagers like proper medicines as per
their requirement. Government Hospitals is also not providing proper 24 hours
facility to villagers . There are also free checkups not done for villagers within a year
or months also. So, Sarpanch of the village has to take more steps towards this by
developing one more new hospital in village with good and proper facilities.
Not Fully Satisfied,
8%
Dissatisfied, 1%
Satisfied, 1%

• What are the main problems from which the villagers are highly suffered from the
village ?
Interpretation – From the data of 10 villagers survey we conclude that first
problem from which villagers are highly suffered are water system and drainage
system –Proper water supply facility is not their , drainage system is also not
working properly So, this will leads to adeverse effect on villagers lives. Second
problem is healthcare facility is also not good .Third Problem is unemployement
people are illiterate so they are not having work rather than doing farming .Fourth
Problem is not having proper schools for providing good education system to the
child. So ,Sarpanch of the village should take a strict action towards these main
problems of the village for the development of villagers and for the growth of
village also.
Water System &
Drainage System, 6%
Healthcare Facilities,
2%
Unemployement, 1%
Education
System, 1%

Business Plan
• According to village survey we plan a business of different- different shops
(cloths, general store ,handloom end accessesories and other daily use
items).we are three business partners – Neha , Kratika , Rohit . After
taking opinion of sarpanch - Mrs. kritika meena and other villagers we
find business idea for develop the village and find a perfect and good
location of doing business.

Market Analysis
• Marketing your business is about how you position it to satisfy your market’s needs. There
are four critical elements in marketing your products and business. They are the four P’s
of marketing.
• 1. Product. Product refers to the goods and services you offer to your customers.The right
product to satisfy the needs of your target customer.
• 2. Price. The right product offered at the right price.
• 3. Place. The right product at the right price available in the right place that is to be
bought by customers.
• 4. Promotion. Informing potential customers of the availability of the product, its price
and its place. Each of the four P’s is a variable you control in creating the marketing mix
that will attract customers to your business. Your marketing mix should be something you
pay careful attention to because the success of your business depends on it. As a business
manager, you determine how to use these variables to achieve your profit potential. This
publication introduces the four P’s of marketing and includes worksheets that will help
you determine the most effective marketing mix for your business.

Product
• Stationary items (Pen , pencils, books ,copy, registers, colours and
other stationary items)
• Cosmetics items ( shampoo, ladies item, creams facewash,
hairoil,comb etc)
• Showpies items( gift items paintings and other useful items which
are required for home )
• Clothes for men kids and womens ( target for ever age of people)
• And those products which are not available in village
Price
• This is rural area so we have set the product and affordable price
according to villagers . If we provide affordable price to villagers
then we will be growing in our business otherwise our business
plan may be fail. So, In every business we have to decide the
product and price according to place and peoples .Gadepan is rural
area so we will decide the price and products according to villagers.

Promotion
• “Promotion” refers to the advertising and selling part of marketing. It is how
you let people know what you’ve got for sale. The purpose of promotion is to
get people to understand what your product is, what they can use it for, and
why they should want it. You want the customers who are looking for a
product to know that your product satisfies their needs. To be effective, your
promotional efforts should contain a clear message targeted to a specific
audience reached via an appropriate channel. Your target audience will be the
people who use or influence the purchase of your product. You should focus
your market research efforts on identifying these individuals. Your message
must be consistent with your overall marketing image, get your target
audience’s attention, and elicit the response you desire, whether it is to
purchase your product or to form an opinion. The channel you select for your
message will likely involve use of a few key marketing channels. Promotion
may involve advertising, public relations, personal selling, and sales
promotions. A key channel is advertising. Advertising methods to promote
your product or service include the following :-
• Radio: Radio advertisements are relatively inexpensive ways to inform
potential local customers about your business. Mid-to-late week is generally
the best time to run your radio ad.
• Pamphlet
• Television: Through local channel

Types of shops which we plan for business:-
• General store
• Clothes for womens , mens and childrens
• Handloom shops
• 1.General store:- As a requirement of villagers and others peoples of CFCL
township. as well we know CFCL factory situated in gadepan village . So ,the
demand of general store items are highly required by the all peoples. Then, we
plan to open a general store shops where we sell all types of daily use items like
some types of cosmetics stationery.
• 2.Clothes shop:-After the visit of gadepan village we seen that there are no shops
for any type of clothes after taking the interview of Sarpanch - Mrs. Kritika Meena
we think that this is right place to generate a business of clothes shops as per the
requirement of villagers and Sarpanch. Because there are no shops of clothes for
villagers they moved outside from village for buying clothes. So, as a business men
we plan a business of clothes. In the clothes shop we provided all type of clothes
for women , men and kids.

• 3.Handloom shops: -After visiting of all gadepan village .We seen that
there are no shops of handlooms. So we plan a shop of handloom .In this
shop we sell bedsheets, pillowcover ,curtons and other house related
items .After taking villagers and Sarpanch opinion we conclude that this
type of shop is also required for villagers .Sarpanch and other villagers
want shops like Kota and Anta . They want to develop the village and
don’t want to go outside of village.
• We are three partners in this business. As requirement of villagers and
sarpanch Mrs. Kritika meena we decide to open these shop because after
opening these shops some people get employement opportunity which
we already discussed in the main problems of data analysis of the village
So that ,village will also develop. Atlast ,We get profit and village get
profit also.

PRODUCTS
• After planning of the business. We choose products for our business
stationary, cosmetics items , show pieces, clothes for all age of peoples,
bedsheet, pillow cover, curtons etc .Main product which we are focus are:-
• Stationary items(Pen , pencils, books ,copy, registers, colours and other
stationary items)
• Cosmetics items( shampoo, ladies item, creams facewash, hairoil,comb etc)
• Showpiece items( gift items paintings and other useful items which are
required for home
• Clothes for men kids and womens( target for every age of people)
• And those products which are not available in village .

Production process
• After visit GADEPAN village we find a business idea for village and us. We decide
to open shops in village .In GADEPAN we find there are no shops of clothes ,
handloom, general items then , we decided to contract to wholesellers which are
situated in RAMPURA Kota. We use B to C marketing. This is our production
process wholeseller to retailer shop.There are many types of shops in RAMPURA in
wholesale they provide product in cheap rate . If we buy products in cheap rates
then we earn profit in business and we will also grow our business.

STP
(SEGMENTATION, TARGETTING, POSITTIONING)
SEGMENTATION
• Offering goods and services at any kind of market - consumption, industrial or
electronic, the company should realize that even with enough amount of
resource it can not satisfy all the customers because of their various motives
and reasons for buying goods or services.
• GADEPAN village -The segmentation of customer according to Geographical,
demographical, Psychological, Behavioural we find that income of people is
low so we have to choose the product according to villagers income lifestyle
gender, behave. In the simple way we can se all types of segmentation are
required to open a business in Gadepan village because it is a rural area so all
aspects are required of segmentation for villagers and our business also. In
every business we segment our customer so in Gadepan village according to
segmentation we can see cheap rate and affordable price products are
required.

TARGETTING
• When selecting their target markets, companies have to make a choice of whether they
are going to be focused on one or few segments or they are going to cater to the mass
market. The choice that companies make at this stage will determine their marketing
mix and positioning plank.
• There are four generic target marketing strategies.
1. Undifferentiated marketing:
• There may be no strong differences in customer characteristics. Alternatively, the cost of
developing a separate marketing mix for separate segments may outweigh the potential
gains of meeting customer needs more exactly. Under these circumstances a company
will decide to develop a single marketing mix for the whole market. There is absence of
segmentation.

2. Differentiated marketing or multi-segment targeting:
• When market segmentation reveals several potential target segments that the
company can serve profitably, specific marketing mixes can be developed to
appeal to all or some of the segments. A differentiated marketing strategy
exploits the differences between marketing segments by designing a specific
marketing mix for each segment.
•
3. Focus or concentrated targeting:
• Several segments may be identified but a company may not serve all of them.
Some may be unattractive or out of line with the company’s business strengths. A
company may target just one segment with a single marketing mix. It understands
the needs, and motives of the segment’s customers and designs a specialized
marketing mix.

4. Customized marketing:
• In some markets, the requirements of individual customers are unique and
their purchasing power is sufficient to make designing a separate marketing
mix for each customer a viable option. Many service providers such as
advertising, marketing research firms, architects and solicitors vary their
offerings on a customer to customer basis.
Multi-Segment Targeting
We select multi segment targeting because we select men ,women kids . In ours shops we sell
all product For men, women, and kids. We target multi segment product according to demand
of peoples of village .
Customer profile
GADEPAN village is a rural area . The income of peoples are very low and average few
people of village are rich . So ,mainly village customer profile is low . If we are going to do
business in GADEPAN village we have to choose affordable price product according to
villagers income. More of the villagers income below one lac. Then, we will choose low price
product.

• Sales strategy
• There are two types of sales strategy:-
Push strategy
• A push promotional strategy involves taking the product directly to the
customer via whatever means, ensuring the customer is aware of your brand
at the point of purchase.
• "Taking the product to the customer
Pull strategy
• 'Pull strategy' refers to the customer actively seeking out your product and
retailers placing orders for stock due to direct consumer demand. A pull
strategy requires a highly visible brand which can be developed through mass
media advertising or similar tactics. If customers want a product, the retailers
will stock it - supply and demand in its purest form, and this is the basis of a
pull strategy. Create the demand, and the supply channels will almost look
after themselves
• A pull strategy involves motivating customers to seek out your brand in an
active process.
• "Getting the customer to come to you"

Every businessman want to make loyal customer . To attract the customer we use pull
strategy . A long term strategy to a business.Then, we use pull strategy as like a good
businessman. In market we say customer is king .So ,if customer is happy a business
also grow very well.

Distribution channel
• The distribution function of marketing is comparable to the place component of the
marketing mix in that both center on getting the goods from the producer to the consumer.
A distribution channel in marketing refers to the path or route through which goods and
services travel to get from the place of production or manufacture to the final users. It has at
its center transportation and logistical considerations.
• Business-to-business (B2B) distribution occurs between a producer and industrial users of
raw materials needed for the manufacture of finished products. For example, a logging
company needs a distribution system to connect it with the lumber manufacturer who
makes wood for buildings and furniture.
• Business-to-customer (B2C) distribution occurs between the producer and the final user. For
instance, the lumber manufacturer sells lumber to the furniture maker, who then makes the
furniture and sells it to retail stores, who then sell it to the final customer.
• In Gadepan village we use B to C marketing . This village is 30 km far from kota so we use
road transport also as a distribution channel like truck, loading tempo also. These transport
are cheap. We use through wholesaler distribution channel.

ADVERTISING/ PROMOTION
• Product advertising is any method of communication about the promotion of a
product in an attempt to induce potential customers to purchase the product.
Advertisement usually requires payment to a communication channel. The general
objective is to increase brand awareness or to demonstrate the differences
between product and competing products in order to sell them. In rural area we
use pamphlets, walls , mobile vans, hoardings
•

Competitor analysis
• After survey the Gadepan village we can see all people are going outside
of village for their clothes and their needs items. After talking Sarpanch
and all villagers we can see they go kota or mostly villagers go Anta. So ,as
we can simply justify the competitors of our business are local market of
Anta.

Environment analysis
• There are two types of environment analysis:-
SWOT Analysis of buisness :-
Strength
• These are the strength of our business .Gadepan is rural area after
analysis the SWOT. We find these strength :-
•
• There are no competitors in village
• Customer demand is high
• Low risk
• Minimum expenses
• Low cost men power
Weakness
• These are the weakness of new business in a village
• If products are not suitable for villagers we can go in loss
• Only low price product we can sell

Opportunities
• After analysis strength of business , we find opportunities for our business
• Growth for other new business
• Increase sales for new product
Capital requirement
• Budget of our business is 3 lacks . We take shops on rent and product we
buy firstly in small quantity . If we buy low quantity then risk will be also
low .after responses of customer we elaborate our business. 5 manpower
also we required.
Future plan
• We plan for future if good business going good then we open a small rest
restaurant in village because there are no food facility .So our future plan
is opening small restuarant in village. This business is profitable for us
because this village near by national highway so this business is profitable
for us and villagers . line road restaurant is profitable and give facility to
travellers .

Suggestion and recommendation
• After the survey of whole village we suggest unemployment is main
issue of Gadepan village. Actually not only Gadepan every village
has unemployment problem. To solve unemployment .So we
request to government should work on small industry , small
business, education sector also. Government should also work on
villagers problem like water system facility , drain system ,electricity,
education, healthcare. Unemployment is main problem So,
government should improve education system and other schemes
which are for unemployed people.
Bibliography
• We search this report data through analysis whole the problems of
the village , through visit of the village , through survey data also.

Aspects to develop a "gadepan village"

Aspects to develop a "gadepan village"

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