This document describes a two-day digital marketing workshop hosted by Digital Vidya. The workshop aims to teach participants how to build their brand, generate leads, and acquire customers through digital marketing. It covers key topics like search engine optimization, social media marketing on platforms like Facebook and Twitter, and online advertising. The workshop utilizes presentations, exercises, case studies and discussions. It is aimed at marketing, sales, communications and digital media professionals.

1.
Digital
Marketing
Workshop
“Build
Brand
|
Generate
Leads
|
Acquire
Customers”
140+
Workshops
|
1000+
Brands
|
3000+
Participants
(Across Asia)
CONTACT
US
Pradeep
Chopra
Co-­‐founder,
Digital
Vidya
pradeep@digitalvidya.com
+91-­‐9810762902/+91-­‐11-­‐28051522

2. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
Digital Marketing Workshop
WHY DIGITAL MARKETING?
Are you serious about building and promoting your brand online? Do you want to
reach out to your potential clients and convert them into customers? Ultimately,
scale up your revenues & profits and move ahead of your competition!
Let us empower and enable you to unleash the potential of Digital Marketing for
your organization. And, in the process, help you ensure that your people have
acquired the right skills to take charge of your brand on Digital Media.
WHO SHOULD ATTEND?
• CXO’s
• Sales & Marketing Team
• Advertising & Branding Team
• PR & Communications Team
• Digital Marketing Team
• CRM Team
KEY PROMISES OF THE WORKSHOP
• Why should every brand care about Digital Media?
• Strategic overview of various Digital Marketing Avenues - SEO, SEM and
Social Media
• How to leverage Online Advertising (inc SEM, Display & FB Ads), Social
Media (Facebook, Twitter) for business?
• How to create integrated Digital Marketing campaigns?
• How to analyze & measure ROI of Digital Marketing?
RECOMMENDED WORKSHOP AGENDA
Day 1 Session
09:00 - 09:30 Introduction over Tea/Coffee
09:30 - 11:00 Digital Marketing Orientation
11:00 - 11:30 Discussion over Tea/Coffee

3. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
11:30 - 01:00 SEM & Display Advertising (including Analytics)
01:00 - 02:00 Discussion over Lunch
02:00 - 03:00 Facebook Ads: Fan Acquisition, Lead Generation & Sales
03:00 - 04:00 Demystifying Community Building on Facebook (including
Facebook Apps)
04:00 - 04:30 Discussion over Tea/Coffee
04:30 - 05:30 Facebook Marketing Strategy Creation & Presentation
Day 2 Session
09:00 - 09:30 Discussion over Tea/Coffee
09:30 - 10:00 Recap of Day 1
10:00 - 11:00 Orientation to SEO
11:00 - 11:30 Discussion over Tea/Coffee
11:30 - 01:00 Twtter: The Jewel in the Social Media Crown
01:00 - 02:00 Discussion over Lunch
02:00 - 02:30 Twitter Exercises: Listen, Create & Engage
02:30 - 03:15 Creating Integrated Digital Marketing Strategy
03:15 - 04:00 Measuring ROI of Digital Marketing
04:00 - 04:30 Discussion over Tea/Coffee
04:30 - 05:00 Open Q & A
05:00 - 05:30 Feedback, Webinar Setup
* We’ll do a 1 hour Webinar (i.e. online seminar) after a week of the Workshop to
monitor progress and provide any support (i.e. answering their questions) to the
participants.
DETAILED AGENDA
DAY 1
MODULE 1 DIGITAL MARKETING ORIENTATION
• Introduction to Digital Marketing
• Why care about Digital Media: Opportunities and Trends
• Relevant Global & Local Digital Marketing Success Stories
MODULE 2 ONLINE ADVERTISING (SEM & DISPLAY)
• What’s SEM?
• Why care about SEM?
• SEO vs SEM
• Display Advertising

4. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
• Opportunity of Remarketing
• Google Analytics
• Exercises: Ad Copy Creation & Keyword Research Tool
MODULE 3 FACEBOOK ADVERTISING
• Orientation to Facebook Advertising
• Facebook Advertising vs Google Adwords
• Optimizing for Success: Importance of CTR and Targeting
• Advanced Targeting (through Email, Phone & UID) & Retargeting
• Measuring Success
• Exercises: Media Planning & Targeting
MODULE 4 & 5 FACEBOOK COMMUNITY BUILDING
• Orientation to Communities (i.e. Brand Pages) on Facebook
• Newsfeed Optimization - EdgeRank Algorithm
• How to create strategy for building an engaging Community on Facebook?
• Content Creation & Planning
• Leveraging Facebook Applications for Fan Growth & Engagement
• Measuring Success through Facebook Insights
• Exercise: Creating & Presenting Facebook Marketing Strategy
DAY 2
MODULE 1 ORIENTATION TO SEO (SEARCH ENGINE OPTIMIZATION)
• What’s SEO?
• Why care about SEO?
• Key parameters behind Success in SEO
• Exercises: Keyword Research Tool
MODULE 2 TWITTER: THE JEWEL IN THE SOCIAL MEDIA CROWN
• Twitter in Plain English

5. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
• Opportunity of Twitter for CRM, Branding, Lead Generation, Thought
Leadership, Research
• Getting Comfortable in Twitter Terminology
• Leveraging Twitter Tools: TweetDeck & Klout
MODULE 3 TWITTER EXERCISES: LISTEN, CREATE, ENGAGE
• Smart Listening through Twitter Search
• How to successful engage on Twitter?
• How to gain Followers on Twitter?
• Leveraging Lists, Hash Tags & Trends
MODULE 4 CREATING INTEGRATED DIGITAL MARKETING STRATEGY
• Examples of Integrated Digital Marketing Campaigns
• Exercises: Creating Integrated Digital Marketing Strategy
MODULE 5 MEASURING ROI OF DIGITAL MARKETING
• Guidelines for Measurement on Digital Media (vs Social Media)
• Defining Objectives: Brand Engagement, Lead Generation, Customer
Acquisition…
• Importance of Qualitative Feedback
• Framework for ROI Measurement
• Tools to Measure ROI
WHY DIGITAL VIDYA’S WORKSHOPS?
• Curriculum developed by Digital Marketing thought Leaders with over 12
years of Digital Marketing Industry Experience
• Customized to Your Business Objectives
• Experiential Workshops with Live, Hands-on Exercises
• Learning delivered through relevant Global & Local Case Studies

6. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
WORKSHOP PRE-REQUISITES & REQUIREMENTS?
• Participants should have basic understanding of Facebook, LinkedIn, Twitter
• Participants should have access to Desktop/Laptop/Tablet for various
exercises
• WiFi Access for Everyone
WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP?
• All presentations of the workshop (soft copies)
• Soft Copies of various Worksheets (e.g. Facebook Marketing Strategy)
• Certificate of Completion
PRICING
• Workshop Fee (2 days): Rs 200,000 (+12.36% service tax) [for upto 20
participants]
• Travel & Stay (for 1 workshop leader): Additional (if applicable)
• Venue and other infrastructural cost to be born by the customer
OTHER WORKSHOPS FOR CORPORATIONS
• Social Media Marketing Workshop
• Digital Marketing for Lead Generation & Sales Workshop
• Branding, Lead Generation and Sales using SEO (Search Engine
Optimization)
• Lead Generation and Customer Acquisition using Online Advertising
(including PPC)
• Online Reputation Manaement (ORM)
• Advanced Web Analytics (including Omniture, Raian6)
• Effective Content Writing for Web
• How to leverage Technology (e.g. APIs, Applications) for Social Media?

7. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
Please do share your requirements with us and we will be happy to customize a
workshop for you. We can also create a training program for ongoing Social
Media/Digital Marketing competency development for your organization.
WHAT DID OUR CORPORATE CUSTOMERS SAY ABOUT US?
Vinkai Bhatia (Planner,
Ogilvy)
“Very well presented with a smooth flow of content,
relevant case studies.”
Udayanathan Vettikkat
(Head Marketing -
Datacenter & Virtualization,
Cisco India)
Interactive and engaging experience!!! Very relevant
topics were covered in the 2-day workshop. The
sessions were absorbing. Excellent.
You can find more testimonials from participants of our previous workshops at
http://www.digitalvidya.com/testimonials.html
Over 3000 professionals including CXOs from more than 1000 brands across
Asia have benefitted through over 140 workshops by us. Here are few of the
previous attendee companies:

8. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
A longer list of our clients is available at http://www.digitalvidya.com/clients.html
CONTACT US
Pradeep Chopra
Co-founder & CEO, Digital Vidya
Email: pradeep@digitalvidya.com
Phone: +91-11-28051522
Cell: +91-9810762902

9. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
WORKSHOP LEADERS (ONE OF US WILL LEAD)
Nikhil Verma “Nikhil
is
one
of
the
most
dynamic
individuals
I’ve
had
the
chance
to
meet”.
- Robin
Saha
(Executive
Director,
Apple
Engineering)
“He
has
excellent
practical
hands
of
experience
on
digital
media
campaign,
which
has
helped
everybody.”
- Ashok
Chandravadia
(Sr
Key
Account
Manager,
Radio
City)
Nikhil Kumar Verma is a lead trainer at Digital Vidya.
He has worked previously in various roles as Brand Partner & Creative Technologist (at BBH
India - a creative advertising agency), Digital Strategist (at Naked Communications - a
strategic communications management consultancy), Product Manager (at True Sparrow
Systems, building web applications for XING, the European business social network); and a
digital marketing agency called Pinstorm. He also spent close to an year working at an early
stage venture capital fund called Seedfund, and is an online evangelist for a lifestyle activism
project called TheTossedSalad.com since the start of this decade.
He has been integral part of the teams that managed Digital Marketing campaigns for some
of the leading brands such as Café Coffee Day, Airtel, ICICI, Bank MTV, Axe, Nokia,
Skoda, RedBull.
Nikhil made it to the list of top 50 most relevant Indian Twitter users at #3 in 2011, and
went on to create a more comprehensive India Influencer index for twitter users.
He’s also behind an award-winning startup ideation - gymwalla presented @ iWeekend 2010
at CIIE, IIMA. He holds a B.E. in Electronics & Communication Engineering from BIT Mesra,
Ranchi.
Kapil Nakra “Kapil
is
the
best
guide,
mentor,
speaker,
workshop
conductor
I
have
ever
met
in
my
life
after
Benny
Thomas,
Global
Planning
Director,
TBWA.
- Gokul
Sundar
(Director,
Swift
Advertising)
“Explained
evrything
in
a
simple
manner.
Great
to
have
him
as
a
friend.”
- Abhishek
Hariharan
(Brand
Planning
Director,
LoweLintas)
Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya,
India’s premier Digital Marketing training company. As a pioneer of Digital Marketing in
India, Kapil has grown along with the Internet Industry as a User, a Service Provider and
now as an Educator.
He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs
Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’
assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise
Customers including blue chip accounts such as Cisco purely using Digital

10. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
Marketing. Whizlabs won the 'Most Innovative Indian IT Company' award from
NASSCOM in 2004.
Kapil is known for his simplistic and inquisitive leading style, which motivates people to think
out-of-the-box. It goes without that saying that Kapil has a deep passion for
Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital
Marketing conferences.
Pradeep Chopra “Pradeep's
sessions
are
just
excellent!
Really
enjoyed.
Learnt
a
lot!”
-­‐George
John
(Director
Marketing,
Warner
Bros
India)
“He
is
such
a
dynamic
personality.
I
am
always
inspired
by
his
thoughts,
knowledge
in
SMM.”
-­‐
Abhishek
Singh
(Brand
Mgr,
Perfetti
Van
Mille)
Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet
Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital
Marketing training company. Pradeep has personally trained & advised over 1500
professionals including CEOs across Asia, Middle East, Europe and North America in
helping them meet their business objectives using Digital Marketing.
He’s one of the most sought after speakers in Digital Marketing and his speaking
assignments include Search Engine Strategies (USA & India), Ad-tech, World Social
Media Summit at Kuala Lumpur, Social Media Workshops in Singapore, Malaysia & Oman,
Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership
Forum in India. He writes on Entrepreneurship and Digital Marketing for Wall Street
Journal, Inc & Entrepreneur Magazines.
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO
(Search Engine Marketing Professional Organization), a non-profit that nurtures the growth
of Digital Marketing globally. His obsession for the digital medium has led him to believe that
the Internet connectivity is more important than the water supply :).