This document describes a two-day digital marketing workshop hosted by Digital Vidya. The workshop aims to teach participants how to build their brand, generate leads, and acquire customers through digital marketing. It covers key topics like search engine optimization, social media marketing on platforms like Facebook and Twitter, and online advertising. The workshop utilizes presentations, exercises, case studies and discussions. It is aimed at marketing, sales, communications and digital media professionals.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Digital marketing and digital marketing strategy for start-up companiesIgor Jurčić
Digital marketing is and will be crucial in all business segments. Start-up companies, as well, have to create new products and services and inform their potential customes about them. In this presentation were shown basic details of digital marketing for start-up companies.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Digital marketing and digital marketing strategy for start-up companiesIgor Jurčić
Digital marketing is and will be crucial in all business segments. Start-up companies, as well, have to create new products and services and inform their potential customes about them. In this presentation were shown basic details of digital marketing for start-up companies.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Learn how marketing has shifted from traditional to digital in recent years. We cover inbound marketing and how to implement a value piece into your marketing plan.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Learning Digital Marketing - A Beginner's guide to Online MarketingAarti Mohan
Digital marketing is important, innovative, crucial, complex and lots of fun. Here's a brief guide to simplify digital marketing to help you take your products, services, ideas to the masses.
Online marketing will continue to grow in importance so it's critical for all business owners to deeply understand how this medium works and how they can leverage the internet to grow their businesses.
This presentation is a broad introduction on the power and importance of digital marketing and social media marketing. Please share if you like this!
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Digital Marketing 101 - Interactive TrainingDominique Hind
This is a basic introduction to some of the digital marketing principles. It gives a broad introduction to most things online. It is quite long and usually takes a few hours to run through. If you would like a copy, just comment.
This presentation is a general introduction/refresher to marketing planning and it will guide you through the planning process and building the plan itself. The presentation starts with an overview of marketing and this part is generally aimed individuals with limited marketing management experience or marketers who want a refresher. The next sections go into the market planning process, marketing communications planning, marketing budgets and forecasts, and the final section covers writing the marketing plan.
Best Digital Marketing Institution in Bangalore Ashfa12
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
Advanced Curriculum
Our Team of Experts at NIDM has designed the Most Advanced Digital Marketing course in India. Covering 50+ Advanced Modules.
Live Practical Sessions
We are an Agency Based Digital Marketing Institute, you will get Hands-on Practical Sessions on Live Industry Projects to Gain Practical Knowledge.
Tools & Blue prints
Rs.5,00,000/- worth tools which include marketing tools, design resources, social media calendar, Strategies, Case studies and Blueprints for Digital Marketing Classes.
Real-Time Projects
We offer 100% Practical Sessions on Real time Project, we offer Internships to bright students.
NIDMIs One Of The best digital marketing training institute in Bangalore And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed Fully For Job Orientation Bases
Looking for Digital marketing course in Delhi Saket, Khanpur, Delhi NCR? Visit DizitalAdda, the leading Digital Marketing Institute in Delhi, and get hands-on experience.
Providing unique and up-to-date news in the areas of entertainment, information, technology, health, politics, and more is the website News Real Facts.
Do you want to know better about the digital marketing career? For the best digital marketing course connect with DIDM today!!
Visit our website= https://www.didm.in/
Explore E-Brochure of Digital Gurukul -
We provide 36 Modules of Intense Classroom and Practical Training in Digital Marketing.
About Digital Gurukul - Digital Gurukul Award winning Central India's 1st Complete Digital Marketing Training Institute in Indore with 2450+ students trained with lifetime support.
Visit - www.digitalgurukul.in
Call - 9584831230/9022888883 for FREE Counselling/Guidance
Learn Digital Marketing today and start earning. Develop your skill by grow partner, join today by copy & paste this link in your browser: growpartner.in/success-guide/Mani11
Digital Technology is gearing up in the world with smart applications, web designing, social media & cross platforms, website programming, and the latest tech updates day by day. It is really important to keep eye on every new statistic and skill to improve and stay tuned with all new versions and launches to understand and grow with modern skills. Smiloe Group best digital-marketing-course-in-Kanpur
Smiloe Group’s digital marketing course is the leading learning Digital Marketing course in Kanpur that will completely transform you into a perfect digital marketer with the authority in its seven domain’s experienced digital marketing skills and learning criteria.
Here at Smiloe Group, the applicants expand their knowledge through practice and analysis. With the help of this set of various digital courses, you’ll surely become a certified & qualified digital marketing expert with all possible efficiencies.
To become a proficient digital marketer you have to specifically focus on three main courses contained by Smiloe Group the Digital Training provider:
Where very first course will skilled you about conversion and strategy which will provide you a clear and safe path for assembled rudiment of digital marketing domain.
In second part of these courses you will know about advanced digital marketing specialty program.
And finally to become a complete digital marketer you will have to acquire an extensive acknowledgment and facilitate knowledge on digital marketing.
With the finish of the Digital Marketing course you’ll turn into finesse Digital Marketing Expert able enough to grab any opportunity and grow positively in the future independently.
The Smiloe Group Digital Marketing course contents are likewise:
Learn about Digital Marketing concepts and how it works:
Learning Digital Marketing Course is about getting familiar with making your business or profession more accessible on internet. Nowadays the Digital Marketing is an advance term of marketing online where the social media platforms, internet based techniques, website designing and implications are done to approach new marketing skills and learn modern digital technologies to grow popularity and optimize business to reach out widely in the world to earn extended productivity.
Search engine optimization
SEO is a digital marketing course term to grow organic traffic on the relevant business websites and applications by search engine optimization techniques. Also it encourages search engine ranking by optimizing sites, web contents, and web pages. It boosts links to access online/offline networks. SEO is an essential part of Digital Marketing to understand the statistics and insights of any business websites and applications.
Conversion optimization
Our Smiloe group of digital marketing course offer the searcher pristine content and compliant approach that persuade (CRO) it transform the viewers into intended customers this helps in complete systematic approach for the business owners.
https://smiloegroup.in/ is the Best Digital Marketing Institute in Kanpur. that provides best Digital Marketing course and Digital Marketing Services to help you grow your business online.
The 1-day Optimised Content Marketing Workshop helps participants integrate Content+Search+Social to attract, engage and convert. Running in Sydney on the 20th of May 2014, this practical and interactive workshop has been specifically developed for digital and marketing teams.
WORKSHOP: Inovation Lab- Discover Careers and New Trends in Digital & Social ...Digital SCRM
WORKSHOP: Innovation Lab. Monday March 28th- Discover Careers and New Trends in Digital & Social Media Marketing.
Attendees will learn about career opportunities and obtain FREE training in Digital and Social Media Marketing fields. This workshop is designed to teach anyone about Careers in Digital Marketing and Social Media, as well to learn the basics of SEO Search Engine Marketing and discuss the new trends in Digital Marketing: Social Media and Mobile Marketing. Learn how to obtain Free Certifications from Google and other, major well-known Social Media Companies.
Captionless Image
Presented by:
Mary Pozo is an Integrated Digital Marketing expert and member of the America Marketing Association. With over 9 years of experience on the agency side, Mary has worked with clients such as HP, LATimes, and Monster.com. She has been the creative Director for find.com, and Media Buy Manager for Media Trust (now Oneqube). Mary is the founder of Blue Media Consulting, and she's currently the Head of Digital Strategy at Artworksforchange.org.
FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, a...Social Jack
In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. In an era of increased digital communication, our team, who has delivered over 2,000 webinars, podcasts, webcasts, and more, will share some of the critical steps that you need to monetize your next virtual event. Whether it's it referrals, new sales, speaking, getting hired, or promoted, you decide how you want to monetize.
We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.
Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.
The 2 day interactive & intensive learning programme will give you the working knowledge and skills needed to start planning and executing digital campaigns at a basic level.
Similar to Digital Marketing Workshop for Corporates (20)
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them.
Key Takeaways:
1. Ad Tech and Martech
2. AI in Marketing
3. Use of Videos
4. Hyperpersonilsation
5. Social Media Evolution
6. Change in the lead nurturing process
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Welcome to the world of NoSQL. NoSQL market is now expected to reach 4.2 billion dollar business in itself by 2020. If you are still confused by what does this term means then you are not ready for the Big Data world. However, just knowing the term is not enough.
Due to the enormous numbers of No SQL platforms out there, one of the key challenges is not how to use them but when to use what. In this webinar session, we will start with a small description of the NoSQL and try to understand why it was introduced after all. Then we will look into the four different types of NoSQL frameworks and some tips on how to choose what.
Key Takeaways:
1. Understanding NoSQL
2. SQL to NoSQL: Why the Need is There
3. The Four Main Types of NoSQL
4. How to Make the Best Choice
5. NoSQL User Stories & Deployment of Best Practices
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Digital Vidya
Effective persuasion techniques not only help Marketing & Salespeople to generate more customers. Whether done internally or via Influencers, these persuasion techniques are very important to trigger sales.
This webinar session will discuss several persuasion techniques and as well as provide an understanding to learn more about human behaviour. It will also highlight what exactly triggers people to make purchase decisions.
Key Takeaways:
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2) How to Develop the Art of Persuasion: Become a Key Influencer
3) Learn how Major Brands in India and Across the World have used these Principles
How To Set-up An SEO Agency From Scratch As A NewbieDigital Vidya
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Apache Spark has been gaining steam, with rapidity, both in the headlines and in real-world adoption. Spark was developed in 2009, and open sourced in 2010. Since then, it has grown to become one of the largest open source communities in big data with over 200 contributors from more than 50 organizations. This open source analytics engine stands out for its ability to process large volumes of data significantly faster than contemporaries such as MapReduce, primarily owing to in-memory storage of data on its own processing framework. That being said, one of the top real-world industry use cases for Apache Spark is its ability to process ‘streaming data‘.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Youtube – https://www.youtube.com/startuplviv
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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2. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
Digital Marketing Workshop
WHY DIGITAL MARKETING?
Are you serious about building and promoting your brand online? Do you want to
reach out to your potential clients and convert them into customers? Ultimately,
scale up your revenues & profits and move ahead of your competition!
Let us empower and enable you to unleash the potential of Digital Marketing for
your organization. And, in the process, help you ensure that your people have
acquired the right skills to take charge of your brand on Digital Media.
WHO SHOULD ATTEND?
• CXO’s
• Sales & Marketing Team
• Advertising & Branding Team
• PR & Communications Team
• Digital Marketing Team
• CRM Team
KEY PROMISES OF THE WORKSHOP
• Why should every brand care about Digital Media?
• Strategic overview of various Digital Marketing Avenues - SEO, SEM and
Social Media
• How to leverage Online Advertising (inc SEM, Display & FB Ads), Social
Media (Facebook, Twitter) for business?
• How to create integrated Digital Marketing campaigns?
• How to analyze & measure ROI of Digital Marketing?
RECOMMENDED WORKSHOP AGENDA
Day 1 Session
09:00 - 09:30 Introduction over Tea/Coffee
09:30 - 11:00 Digital Marketing Orientation
11:00 - 11:30 Discussion over Tea/Coffee
3. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
11:30 - 01:00 SEM & Display Advertising (including Analytics)
01:00 - 02:00 Discussion over Lunch
02:00 - 03:00 Facebook Ads: Fan Acquisition, Lead Generation & Sales
03:00 - 04:00 Demystifying Community Building on Facebook (including
Facebook Apps)
04:00 - 04:30 Discussion over Tea/Coffee
04:30 - 05:30 Facebook Marketing Strategy Creation & Presentation
Day 2 Session
09:00 - 09:30 Discussion over Tea/Coffee
09:30 - 10:00 Recap of Day 1
10:00 - 11:00 Orientation to SEO
11:00 - 11:30 Discussion over Tea/Coffee
11:30 - 01:00 Twtter: The Jewel in the Social Media Crown
01:00 - 02:00 Discussion over Lunch
02:00 - 02:30 Twitter Exercises: Listen, Create & Engage
02:30 - 03:15 Creating Integrated Digital Marketing Strategy
03:15 - 04:00 Measuring ROI of Digital Marketing
04:00 - 04:30 Discussion over Tea/Coffee
04:30 - 05:00 Open Q & A
05:00 - 05:30 Feedback, Webinar Setup
* We’ll do a 1 hour Webinar (i.e. online seminar) after a week of the Workshop to
monitor progress and provide any support (i.e. answering their questions) to the
participants.
DETAILED AGENDA
DAY 1
MODULE 1 DIGITAL MARKETING ORIENTATION
• Introduction to Digital Marketing
• Why care about Digital Media: Opportunities and Trends
• Relevant Global & Local Digital Marketing Success Stories
MODULE 2 ONLINE ADVERTISING (SEM & DISPLAY)
• What’s SEM?
• Why care about SEM?
• SEO vs SEM
• Display Advertising
4. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
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info@digitalvidya.com
• Opportunity of Remarketing
• Google Analytics
• Exercises: Ad Copy Creation & Keyword Research Tool
MODULE 3 FACEBOOK ADVERTISING
• Orientation to Facebook Advertising
• Facebook Advertising vs Google Adwords
• Optimizing for Success: Importance of CTR and Targeting
• Advanced Targeting (through Email, Phone & UID) & Retargeting
• Measuring Success
• Exercises: Media Planning & Targeting
MODULE 4 & 5 FACEBOOK COMMUNITY BUILDING
• Orientation to Communities (i.e. Brand Pages) on Facebook
• Newsfeed Optimization - EdgeRank Algorithm
• How to create strategy for building an engaging Community on Facebook?
• Content Creation & Planning
• Leveraging Facebook Applications for Fan Growth & Engagement
• Measuring Success through Facebook Insights
• Exercise: Creating & Presenting Facebook Marketing Strategy
DAY 2
MODULE 1 ORIENTATION TO SEO (SEARCH ENGINE OPTIMIZATION)
• What’s SEO?
• Why care about SEO?
• Key parameters behind Success in SEO
• Exercises: Keyword Research Tool
MODULE 2 TWITTER: THE JEWEL IN THE SOCIAL MEDIA CROWN
• Twitter in Plain English
5. DIGITAL
MARKETING
WORKSHOP
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info@digitalvidya.com
• Opportunity of Twitter for CRM, Branding, Lead Generation, Thought
Leadership, Research
• Getting Comfortable in Twitter Terminology
• Leveraging Twitter Tools: TweetDeck & Klout
MODULE 3 TWITTER EXERCISES: LISTEN, CREATE, ENGAGE
• Smart Listening through Twitter Search
• How to successful engage on Twitter?
• How to gain Followers on Twitter?
• Leveraging Lists, Hash Tags & Trends
MODULE 4 CREATING INTEGRATED DIGITAL MARKETING STRATEGY
• Examples of Integrated Digital Marketing Campaigns
• Exercises: Creating Integrated Digital Marketing Strategy
MODULE 5 MEASURING ROI OF DIGITAL MARKETING
• Guidelines for Measurement on Digital Media (vs Social Media)
• Defining Objectives: Brand Engagement, Lead Generation, Customer
Acquisition…
• Importance of Qualitative Feedback
• Framework for ROI Measurement
• Tools to Measure ROI
WHY DIGITAL VIDYA’S WORKSHOPS?
• Curriculum developed by Digital Marketing thought Leaders with over 12
years of Digital Marketing Industry Experience
• Customized to Your Business Objectives
• Experiential Workshops with Live, Hands-on Exercises
• Learning delivered through relevant Global & Local Case Studies
6. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
WORKSHOP PRE-REQUISITES & REQUIREMENTS?
• Participants should have basic understanding of Facebook, LinkedIn, Twitter
• Participants should have access to Desktop/Laptop/Tablet for various
exercises
• WiFi Access for Everyone
WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP?
• All presentations of the workshop (soft copies)
• Soft Copies of various Worksheets (e.g. Facebook Marketing Strategy)
• Certificate of Completion
PRICING
• Workshop Fee (2 days): Rs 200,000 (+12.36% service tax) [for upto 20
participants]
• Travel & Stay (for 1 workshop leader): Additional (if applicable)
• Venue and other infrastructural cost to be born by the customer
OTHER WORKSHOPS FOR CORPORATIONS
• Social Media Marketing Workshop
• Digital Marketing for Lead Generation & Sales Workshop
• Branding, Lead Generation and Sales using SEO (Search Engine
Optimization)
• Lead Generation and Customer Acquisition using Online Advertising
(including PPC)
• Online Reputation Manaement (ORM)
• Advanced Web Analytics (including Omniture, Raian6)
• Effective Content Writing for Web
• How to leverage Technology (e.g. APIs, Applications) for Social Media?
7. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
Please do share your requirements with us and we will be happy to customize a
workshop for you. We can also create a training program for ongoing Social
Media/Digital Marketing competency development for your organization.
WHAT DID OUR CORPORATE CUSTOMERS SAY ABOUT US?
Vinkai Bhatia (Planner,
Ogilvy)
“Very well presented with a smooth flow of content,
relevant case studies.”
Udayanathan Vettikkat
(Head Marketing -
Datacenter & Virtualization,
Cisco India)
Interactive and engaging experience!!! Very relevant
topics were covered in the 2-day workshop. The
sessions were absorbing. Excellent.
You can find more testimonials from participants of our previous workshops at
http://www.digitalvidya.com/testimonials.html
Over 3000 professionals including CXOs from more than 1000 brands across
Asia have benefitted through over 140 workshops by us. Here are few of the
previous attendee companies:
8. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
A longer list of our clients is available at http://www.digitalvidya.com/clients.html
CONTACT US
Pradeep Chopra
Co-founder & CEO, Digital Vidya
Email: pradeep@digitalvidya.com
Phone: +91-11-28051522
Cell: +91-9810762902
9. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
WORKSHOP LEADERS (ONE OF US WILL LEAD)
Nikhil Verma “Nikhil
is
one
of
the
most
dynamic
individuals
I’ve
had
the
chance
to
meet”.
- Robin
Saha
(Executive
Director,
Apple
Engineering)
“He
has
excellent
practical
hands
of
experience
on
digital
media
campaign,
which
has
helped
everybody.”
- Ashok
Chandravadia
(Sr
Key
Account
Manager,
Radio
City)
Nikhil Kumar Verma is a lead trainer at Digital Vidya.
He has worked previously in various roles as Brand Partner & Creative Technologist (at BBH
India - a creative advertising agency), Digital Strategist (at Naked Communications - a
strategic communications management consultancy), Product Manager (at True Sparrow
Systems, building web applications for XING, the European business social network); and a
digital marketing agency called Pinstorm. He also spent close to an year working at an early
stage venture capital fund called Seedfund, and is an online evangelist for a lifestyle activism
project called TheTossedSalad.com since the start of this decade.
He has been integral part of the teams that managed Digital Marketing campaigns for some
of the leading brands such as Café Coffee Day, Airtel, ICICI, Bank MTV, Axe, Nokia,
Skoda, RedBull.
Nikhil made it to the list of top 50 most relevant Indian Twitter users at #3 in 2011, and
went on to create a more comprehensive India Influencer index for twitter users.
He’s also behind an award-winning startup ideation - gymwalla presented @ iWeekend 2010
at CIIE, IIMA. He holds a B.E. in Electronics & Communication Engineering from BIT Mesra,
Ranchi.
Kapil Nakra “Kapil
is
the
best
guide,
mentor,
speaker,
workshop
conductor
I
have
ever
met
in
my
life
after
Benny
Thomas,
Global
Planning
Director,
TBWA.
- Gokul
Sundar
(Director,
Swift
Advertising)
“Explained
evrything
in
a
simple
manner.
Great
to
have
him
as
a
friend.”
- Abhishek
Hariharan
(Brand
Planning
Director,
LoweLintas)
Kapil Nakra is a first generation Serial Entrepreneur. He is a Co-founder of Digital Vidya,
India’s premier Digital Marketing training company. As a pioneer of Digital Marketing in
India, Kapil has grown along with the Internet Industry as a User, a Service Provider and
now as an Educator.
He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs
Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs’
assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise
Customers including blue chip accounts such as Cisco purely using Digital
10. DIGITAL
MARKETING
WORKSHOP
http://www.digitalvidya.com
|
info@digitalvidya.com
Marketing. Whizlabs won the 'Most Innovative Indian IT Company' award from
NASSCOM in 2004.
Kapil is known for his simplistic and inquisitive leading style, which motivates people to think
out-of-the-box. It goes without that saying that Kapil has a deep passion for
Entrepreneurship and Digital Marketing. He is a regular speaker at various Digital
Marketing conferences.
Pradeep Chopra “Pradeep's
sessions
are
just
excellent!
Really
enjoyed.
Learnt
a
lot!”
-‐George
John
(Director
Marketing,
Warner
Bros
India)
“He
is
such
a
dynamic
personality.
I
am
always
inspired
by
his
thoughts,
knowledge
in
SMM.”
-‐
Abhishek
Singh
(Brand
Mgr,
Perfetti
Van
Mille)
Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet
Industry since 1999. He is a Co-founder and CEO of Digital Vidya, India’s premier Digital
Marketing training company. Pradeep has personally trained & advised over 1500
professionals including CEOs across Asia, Middle East, Europe and North America in
helping them meet their business objectives using Digital Marketing.
He’s one of the most sought after speakers in Digital Marketing and his speaking
assignments include Search Engine Strategies (USA & India), Ad-tech, World Social
Media Summit at Kuala Lumpur, Social Media Workshops in Singapore, Malaysia & Oman,
Click Asia Summit, Global Youth Marketing Forum, TiEcon and NASSCOM India Leadership
Forum in India. He writes on Entrepreneurship and Digital Marketing for Wall Street
Journal, Inc & Entrepreneur Magazines.
A graduate from IIT Delhi, Pradeep is a core member of the Global Committee at SEMPO
(Search Engine Marketing Professional Organization), a non-profit that nurtures the growth
of Digital Marketing globally. His obsession for the digital medium has led him to believe that
the Internet connectivity is more important than the water supply :).