This document provides tips and strategies for using social media effectively. It discusses monitoring online reputation, training staff to collect reviews, and avoiding common social media mistakes like inappropriate images. The document also outlines top ways to increase business like promotions, contests, donations, search engine optimization, and rewards programs. Overall, the key message is that social media requires strategic planning, content creation, and reputational awareness to attract new customers.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
In contrast to a traditional marketing approach in which advertising messages are addressed to a strictly defined target audience, Engagement Marketing does something new and fundamentally different.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Friend Of A Thing and IoT Resource access control #OSIOTMichael Koster
Friend Of A Thing is a conceptual ontology for connecting the physical graph to the personal graph for the purpose of resource access control and management. FOAT helps integrate the Internet of Things with the Internet of People
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
In contrast to a traditional marketing approach in which advertising messages are addressed to a strictly defined target audience, Engagement Marketing does something new and fundamentally different.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Friend Of A Thing and IoT Resource access control #OSIOTMichael Koster
Friend Of A Thing is a conceptual ontology for connecting the physical graph to the personal graph for the purpose of resource access control and management. FOAT helps integrate the Internet of Things with the Internet of People
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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3. 2012 2013 2014
MillionsofSearches
(Monthly) 120 Billion Searches Each Month!
Engine/Sites
Your Company
eBay
Microsoft Sites
Baidu.com Inc.
Yahoo! Sites
Google Sites
140,000
120,000
80,000
60,000
40,000
20,000
Global Search Volume Growth
4. Organic vs Paid Search
90%
of Clicks
10%
of Clicks
10%
of Clicks
15. Meta Descriptions
Custom Design. Whether you run a retail store or a non-profit
organization, OMA Comp will meet and exceed the needs of any client.
17. Duplicate
Content?
NO!
When you duplicate content, whether it’s
page copy, imagery, videos, etc. You cause a
loss in rankings and traffic potential, and it
makes your overall search results less
concentrated and relevant.
21. Where Do You Get Links?
Internal Links (from content)
Friends & Family
Associations (donations)
Business Directories
Blogs & Articles
Press Releases
Social Profiles
- Twitter, LinkedIn, Pinterest, Google+
22. You Must Have a Blog
Company Blogs:
Gives You a Vehicle to Post New Content
Allows for Internal Linking
Keeps the Search Engines Coming Back - Have 434% More Indexed Pages
Have 2X as Many Backlinks
Your Site Receives 55% More Traffic
SOURCE: HUBSPOT.COM
23. Staggering Statistics
Over 936 MILLION people use Facebook everyday
There 4 BILLION video views on Facebook daily
Twitter now has more than 75 MILLION user accounts
600 TWEETS are generated EVERY SECOND
Over 600 MILLION people are on LinkedIn
26. Using your brand to generate emotion
Brand your company to compete
Convert emotions into sales
The internet has opened the door. You no longer need deep pockets to enter the game.
WHAT IS EMOTIONAL BRANDING?
27. “When dealing with people, let us remember
we are not dealing with creatures of logic.
We are dealing with creatures of emotion.”
-DALE CARNEGIE
1
SET YOUR GOAL
2 3 4 5
28.
29. A POINT OF DIFFERENCE
Likeness of products on the market
Clutter of advertisements
Why are you unique?
What makes you special?
31. EMOTIONAL STAGE 1
Call to action(s)
Sales, special offers
Promotion through like products or services
HOW TO GET SOMEONE INTERESTED
Closeouts, Buy Now, Limited Quantities, Memberships
32. EMOTIONAL STAGE 4
Provide outstanding service
Create a culture and following
Addiction (you can’t live without it)
HOW TO CREATE LOYAL CUSTOMERS
Life Is Good, Life Is Crap
Keep calm and…
33. DISTINGUISH YOUR PRODUCT
Learn your consumers through processes, memory,
and motivation
Post your bragging rights and achievement’s
Connect with known people or brands
Network locally, Get your wins out there!
34. Play on…. emotion
Play on…. the situation
Play on…. the right timing
PEOPLE ARE EMOTIONAL, COMPULSIVE
BEINGS, MOVED BY THEIR SUBCONSCIOUS
Play on.... find the key to your clients by knowing the patterns
Play on!
35. Trigger an emotional response in the consumer
(love, compassion, frustration, anger)
Subconsciously create implicit processing
(Background music, sounds, smells, visuals)
TURN IT INTO A LOVE AFFAIR
36. THEMES MUST APPEAL, MOTIVATE, FULFILL,
AND MEET CONSUMERS’ GOALS
Play on emotions
and desire
37. BRAND EXPERIENCE
Do not miss out on something new and hip
Create fanatical following
Innovative designs that
deliver experience
BENCHMARK YOUR COMPETITION
39. STORYTELLING THROUGH PICTURE AND VIDEO
Get people to care and invest
Make it personal, humorous, inspirational…
How will you promote the love affair with
your product?
What do you want your audience to feel?
Testimonials (written and video)
40. HOT BUTTONS TO STIMULATE CALL TO ACTION
Sex, love, romance
I’m better than you
Make me smarter
Excitement of discovery
Power and influence
Desire for control Family values
Desire to belong
Fulfillment
41. HOW TO BE A POWERFUL BRAND
“Measures a brand’s ability to impact a company’s performance by looking
at marketing investment and the goodwill the brand has built up with customers and staff”
SOURCE: TELEGRAPH.CO.UK
Lego branded to appeal to both sexes
Lego branded to appeal to all ages
Kids enjoy building and playing
Parents have sense of nostalgia
Venturing into movies (Lego movie)
LEGO WINS MOST POWERFUL BRAND OF 2014
42. PROMOTE LOYALTY
Creating an attachment to a product as one does to another person making it
difficult to change brands
Selling is now a way to improve people’s lives and to do that effectively you
have to make them feel, not just think, that you are the right answer to their
problem
SELLING IS NO LONGER NEED BASED
43. Do you have a call to action?
Does your logo connect with people?
Do you have a following?
Do you have a company culture?
Do you have a presence on social media?
Do you use the web properly?
ASK YOURSELF…
45. EVOLVE.
Community, culture and business continually evolve. Something that works today may not
work tomorrow. As times change, your business also must change and adapt to your
consumers’ needs.
DO SOMETHING NEW
Keep abreast of the newest trends and advancements in technology to keep your business
relevant and interesting. If you maintain the status quo, toe the line, or become apathetic,
your company can die off.
46. PROGRESS.
Interactive, responsive, optimized website
Shopping cart
Social media presence
DO SOMETHING NEW
Technology that has expanded and hit the mass market such
as Smartphones and tablets has changed how consumers
purchase. Many online stores are now superseding physical
locations in sales. You have to change your marketing strategy
to target this growing audience and capture sales.
Reputation management
47. ADVANCE.
DO SOMETHING NEW
Expand your knowledge and way of thinking
Bring your own unique spin to the marketplace
Stay engaged with your target audience
Keep a pulse on your consumers’ needs and buying trends
Shift your marketing strategy
Plan to tap into your consumers’ desires
Remain significant, applicable and pertinent and grow your business
48. Behind the Social Media Curtain – Online Reputation
SOCIAL MEDIA CLASS 2015
49. GROWING YOUR MARKET
THE WELL BEING OF YOUR BUSINESS DEPENDS ON IT
Reviewing and analyzing your
potential social media outlets
will help create a plan to get you
the most exposure in your local
market.
Through strategic asset
placement and social
campaigns, you will
both increase access
to potential customers
and generate business.
Ad Tracking and Analysis
PPC Campaigns
Email Marketing/Newsletters
Directory Listing Services
Analytics & Reports
Blog & Social Media Utilization
50. WHAT COMPRISES A COMPANIES ONLINE SUCCESS?
VISIBILITY SEARCH-ABILITY
SELECT ABILTYREPUTATION
It is essential in today’s business practices to
remain on top of technological changes and
trends for your industry to continuously
search out and capture your market. This
important strategy is necessary to reach and
engage current and potential customers.
Brand Recognition instantly guides your market
to associate you company with that particular
product or service. This shows both confidence
and marketability.
People are increasingly using Google to
research their needs. Statistically, people select
sites that are on the first page of their search
results. Through studied keyword placement
and technically-efficient content writing you will
be more consistently situated at the top of
those search results.
An advantage of having a large selection of services
allows for a larger audience to reach out and pay for
those services. Proper online optimization boosts
your reach to all connected markets.
51. REPUTATION MONITORING
Survey the present data
Collect and analyze current social media outlet data
Identify sites with the most Impact & Impression
Post only to sites with credibility and a large community
Scan & Search review
Report current standing on both optimization and review sites
52. IF ORGANIC RESULTS DON’T CUT IT
ADVANCED REPUTATION REPAIR IS WHAT YOU NEED
DON’T LET THAT ONE REVIEW RUIN YOU!
53. STAFF TRAINING
Staff training can show employees how to facilitate and streamline the review
collection process, whether it be through postcards, endorsement letters or texts.
Are you training
your staff?
54. Do you know your online reputation?
Does your reputation promote you in a positive light?
Do you have a following?
Is your reputation promoted through social media?
ASK YOURSELF…
Are you utilizing client testimonials?
56. American Apparel's Challenger disaster disaster
To celebrate Independence Day, American
Apparel used Tumblr to post a picture of the
space shuttle Challenger exploding. After
receiving a lot of negative feedback, the
company apologized, stating that the social
media manager was born after the
Challenger disaster and did not realize what
the picture represented.
MEDIA FAILS OF 2014
57. LG's mockery of iPhones backfires
LG attempted to ridicule and make
fun of Apple's #bendgate by tweeting
from the LG France account, "Our
Smartphones don't bend, they are
naturally curved ;)." The only problem,
the tweet was sent from an iPhone ;-).
MEDIA FAILS OF 2014
58. Twitter CFO gaffe
In November, Twitter CFO Anthony Noto slipped up
and tweeted a message that was probably meant to be
a private direct message. The tweet, which was quickly
deleted, read: "I still think we should buy them. He is on
your schedule for Dec 15 or 16--we will need to sell him.
I have a plan." The message is thought to have been
referring to Twitter's plans to acquire the selfie app
Shots, which is backed by Justin Bieber.
MEDIA FAILS OF 2014
60. Top 10 Ways To Increase Business and
Attract New Clients
1) Promotional sales, discounts, special offers
2) Claim relevant, free and paid business offers
3) Get the word out; generate new, fresh, original
content across all channels
4) Be the doer, go gather, be humble and gracious
minded
5) Giveaways and contests
6) If you have a physical location, work on
partnering with local businesses
7) Donations and charity events
8) Walk the walk and talk the talk
(credible and honest)
9) Organic and paid SEO, visibility and
search ability
10) VIP, Memberships and rewards
programs
IN SUMMARY…