This is an assignment for the Media Entrepreneurship course at Full Sail University. The purpose of this assignment is to dig deeper into our chose industry and find facts to help us write our business plan.
Automated Creative worked on Edrington UK’s launch of Strawberry Sourz to optimise digital campaign performance against awareness and click through objectives. We delivered a massive jump in sales volume for Strawberry Sourz: 86%.
We also helped increase all Sourz range sales by 177%, increased brand awareness and provided useful insights for Edrington UK's future marketing strategy for Sourz.
Automated Creative worked with Beiersdorf to gather first party data on the psychological triggers that drove UK and Austrian audiences to sign up to Nivea’s innovative SkinGuide web app.
Our campaign performed 21.11% better than global Facebook averages and we delivered insights on the best performing visual and written cues that drove traffic for the brand.
“AC have proven themselves to be a powerful partner in delivering insight and performance across the Beiersdorf cosmetics portfolio”
Adam Wright, Head of Digital - Northern Europe, Beiersdorf.
We partnered with #Seedlip and Diageo to drive the brand’s e-commerce performance and uncover new insights. Our social and display #ads led to a massive increase in performance above benchmark: 4 times in the UK and Spain and close to 10 times in Italy. More details in the slide deck!
#SocialMarketing #marketing #creativity #DigitalMarketing #AdvertisingAndMarketing
WordPress a affiliate. Dvě oblasti, které se navzájem skvěle podporují a které mě naplňují. Ve své přednášce jsem představil, co to vůbec affiliate je, kolik se jím dá vydělávat, na co hledět při výběru affiliate programu i kde a jakým způsobem ho propagovat. Na závěr jsem poukázal na několik skvělých pluginů a služeb, které k práci využívám, a mohly by se účastníkům WordPress Meetupu hodit.
Automated Creative worked on Edrington UK’s launch of Strawberry Sourz to optimise digital campaign performance against awareness and click through objectives. We delivered a massive jump in sales volume for Strawberry Sourz: 86%.
We also helped increase all Sourz range sales by 177%, increased brand awareness and provided useful insights for Edrington UK's future marketing strategy for Sourz.
Automated Creative worked with Beiersdorf to gather first party data on the psychological triggers that drove UK and Austrian audiences to sign up to Nivea’s innovative SkinGuide web app.
Our campaign performed 21.11% better than global Facebook averages and we delivered insights on the best performing visual and written cues that drove traffic for the brand.
“AC have proven themselves to be a powerful partner in delivering insight and performance across the Beiersdorf cosmetics portfolio”
Adam Wright, Head of Digital - Northern Europe, Beiersdorf.
We partnered with #Seedlip and Diageo to drive the brand’s e-commerce performance and uncover new insights. Our social and display #ads led to a massive increase in performance above benchmark: 4 times in the UK and Spain and close to 10 times in Italy. More details in the slide deck!
#SocialMarketing #marketing #creativity #DigitalMarketing #AdvertisingAndMarketing
WordPress a affiliate. Dvě oblasti, které se navzájem skvěle podporují a které mě naplňují. Ve své přednášce jsem představil, co to vůbec affiliate je, kolik se jím dá vydělávat, na co hledět při výběru affiliate programu i kde a jakým způsobem ho propagovat. Na závěr jsem poukázal na několik skvělých pluginů a služeb, které k práci využívám, a mohly by se účastníkům WordPress Meetupu hodit.
Stove fan provides comfort and convenience in every home, especially if one lives in a colder climate where coal, wood and pellet stoves are much more in need.
That quality adds to their charm and makes them a necessity. Their universal appeal and utility are irrefutable.
Native Meets Programmatic: What’s In It for Users and AdvertisersSavage Marketing
By Eddie de Guia – PubNative
Over the past years, mobile ad formats have significantly evolved offering innovative ways to reach and engage relevant customers. Native advertising has become the gold standard in mobile while programmatic advertising has become the norm in how we buy and sell digital inventory. As mobile adtech continues to innovate faster than ever, we are looking for the most efficient ways to bridge existing distribution channels. What are the challenges native and programmatic face? How does the future look like for these advertising forms?
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
How to Expand Your Advertising Efforts with Native AdsHanapin Marketing
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into PPC efforts that push users down your funnel to conversion.
In this presentation, Taboola’s Mike Gifis and Hanapin’s Andrew Harder will show you how you can marry your native and search efforts, and help you understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals.
You’ll learn:
- How native can help grow your remarketing lists, prospecting, increase ROAS, etc
- How to navigate goal setting in different verticals
- What creative performs well for native advertising
How is advertising changing? Watch this short presentation and learn how businesses are choosing their advertising. Learn the newest and best techniques for 2012.
Learn more by visitting
http://www.strategy4successnow.com
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
Stove fan provides comfort and convenience in every home, especially if one lives in a colder climate where coal, wood and pellet stoves are much more in need.
That quality adds to their charm and makes them a necessity. Their universal appeal and utility are irrefutable.
Native Meets Programmatic: What’s In It for Users and AdvertisersSavage Marketing
By Eddie de Guia – PubNative
Over the past years, mobile ad formats have significantly evolved offering innovative ways to reach and engage relevant customers. Native advertising has become the gold standard in mobile while programmatic advertising has become the norm in how we buy and sell digital inventory. As mobile adtech continues to innovate faster than ever, we are looking for the most efficient ways to bridge existing distribution channels. What are the challenges native and programmatic face? How does the future look like for these advertising forms?
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
How to Expand Your Advertising Efforts with Native AdsHanapin Marketing
Are you looking to expand your advertising efforts, and aren’t sure where to turn? Native, in combination with your PPC efforts, may be the way to boost your funnel and supercharge your ROI. Native advertising is an excellent indicator of brand awareness because it cuts through the noise and plays a strong role of planting the seed with your audience. A wonderful segway into PPC efforts that push users down your funnel to conversion.
In this presentation, Taboola’s Mike Gifis and Hanapin’s Andrew Harder will show you how you can marry your native and search efforts, and help you understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals.
You’ll learn:
- How native can help grow your remarketing lists, prospecting, increase ROAS, etc
- How to navigate goal setting in different verticals
- What creative performs well for native advertising
How is advertising changing? Watch this short presentation and learn how businesses are choosing their advertising. Learn the newest and best techniques for 2012.
Learn more by visitting
http://www.strategy4successnow.com
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
5 Ways Digital Advertising is Growing Up (Finally!)The Archer Group
As the online banner ad has just become old enough to drink, developments in measurement, standardization, and targeting have given brands the right tools to responsibly mature the way digital advertising is assessed. With display advertising spend overtaking that of search for the first time ever in 2016, these advancements couldn’t come at a better time for marketers. In this presentation, Ryan Hurley, Archer’s Director of Performance Marketing, will address how brands can make the most of their advertising, embracing both action and accountability across the digital landscape.
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"Inhacking
Event: #SE2016
Stage: Marketing&PR
Data: 3 of September 2016
Speaker: Jan Keil
Topic: Do the right thing marketing for startups
INHACKING site: https://inhacking.com
SE2016 site: http://se2016.inhacking.com/
Using Predictive Marketing to Improve Results Across Digital ChannelsTinuiti
Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
Reaching Customers Where Tradional Marketing Can't (Won't?)Bobby Fikree
Gartner’s recent digital marketing spend survey indicated a sharp decline in spending on content creation and management forcing marketers to employ stronger marketing tactics and practicing 'unblockable' marketing and action brand building.
LSA|14: What’s Your Multi-Screen Local Video Strategy?Localogy
At LSA|14 a panel of local video experts shared the four must-have components of a successful local video ad strategy and how they can be used to strike gold.
Lessons From A National Industry Awareness CampaignPCI
Crafting an effective industry awareness campaign takes powerful strategy, careful execution and patience. Here is a look at what other industries may take away from the National Biodiesel Board's (NBB) very successful nationwide Advanced Biofuel Initiative.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
2. Stats
Native advertising generates
up to an
increase in
brand lift. 82%
Native ads
BOOST
conversion rates by
60%
Purchase Intent is
53%
want to learn about
products through content
70%
Native social advertising
revenues will grow from
$1.6B $4.6Bto
by 2017
7. Market
Opportunities
INFORMATION
EXPERT ADVICE
RECORDINGS
Information is the biggest need in native
advertising right now. With this being such a new
practice in advertising , there is so much
confusion. The Native Ad Virtual Summit is an
event centered around providing the best
information about native.
There are folks who have been in native
advertising for some time now, and although it is
recently catching wildfire, these experts have
made all the mistakes, and done a lot of the leg
work in getting native going. Hearing from these
experts is a main focal point of the Native Ad
Virtual Summit.
Since the even is totally free, our plan to recoup
costs, and make a profit is to sell recordings of
the interviews. This way, attendees will have
lifetime access to the information and experts!
8. Long-Term
Outlook
YEARLYSUMMITS
Native Ad Virtual Summit will be held on an
annual basis as a way for marketing, advertising
and media professionals to stay up-to-date on
the newest trends in Native.
There will be consideration for a semi-annual
event dependent on the 2015 attendance, as well
as feedback from attendees.
