Vodafone is a leading global communications company headquartered in London with over 444 million customers in 26 countries. It offers a range of products and services including handsets, smartphones, voice and messaging, mobile internet, and M-Pesa mobile money services. To diversify and increase revenues, the document suggests Vodafone could expand into satellite TV, merchandising, the Indian taxi industry, and developing new applications. It concludes Vodafone should lower prices, diversify its offerings, launch a DTH service, and revive its zoozoo campaign through merchandising to strengthen its position against competitors in an evolving market.

1. VODAFONE
 Headquarters in London, UK.
 Evolution of Vodafone started in 1982.
 One of the world's leading communication providers.
 Operating in 26 countries.
 Over 444 million customers.

2. PRODUCTS & SERVICES
 Handsets.
 Smartphones.
 Vodafone Branded Handsets.
 Voice & Messaging Services.
 Portable Mobile Wi-Fi.
 4G services.
 M-pesa.

3. COMPETITORS
 The following pie chart gives a brief idea about the competition faced by
Vodafone :

4. CONVENTIONAL CHAIN OF BUYERS
 By strict definition a Customer refers to a person who buys the goods or
commodity and pays the price for it.
 A Consumer is the user of those goods.
 A customer can be a consumer, but a consumer does not necessarily
need to be a customer.

5. Vodafone India conserves rainwaters for
Farmers.
 Vodafone India, in partnership with
Kinetic India(an out-of-home)advertising
agency identified a way to help farmers
the state of Maharashtra who are battling
a serious water crisis causing financial
emotional distress.
 How does it Work?
• A u-curved aluminium sheet has been
added to the top of each Rain Water
Conservation Billboard as a funnel to
collect the water.
• That funnel is then channelled through a
tube to a 2,000 litre storage tank installed
at the bottom of each hoarding.

6. • A water sensor in the tank, powered by a
Vodafone SIM card, enables the
company to monitor the water level
remotely.
• An SMS is automatically sent when the
tank is full. The water collected is then
transferred to water tankers and taken to
the farmers.
• Vodafone began collecting rainwater in
July 2016. After four weeks, around
20,000 litres of water had been
and donated to farmers.

7. SATELLITE TELEVISION AND DTH SERVICES
 India’s pay-television industry is currently worth $9.4billion and as per a
recent research by Hong-Kong based Media partner Asia(MPA’s) it is
expected to grow at a CAGR of 9.2% to $14.5 billion by 2021.
 MPA’s projections also indicate that the total number of DTH subscribers will
rise from 152 million in 2016 to 180 million in 2021.
 As the company already has a huge database of mobile users, it can leverage
this data to gain a strong foothold in this sector as well.
 The current competitors:
• Airtel Digital TV
• Reliance Digital TV
• Tata Sky
• Dish TV
• DD Direct+
• Videocon D2H

8. VODAFONE MERCHANDISING
 In 2015, toys and merchandising sales totalled to about $30 billion.
 Money spent on young adults between the ages of 8 to 20 alone totals to
75% of the sales.
 Direct competitors : Disney, Hamleys, Archies, Hasbro, Mattel.
 Vodafone can get into toys, games, accessories, fashion & lifestyle,
clothing etc.

9. INDIAN TAXI INDUSTRY
 The taxi market in India is
estimated at $9 billion (INR
59,720 crores).
 The organised sector
constitutes around – 6%
revenue share of the overall
market.

10. ONLINE APPLICATIONS
 There are many apps like Paytm and rechargeitnow which provide good
service and have many features like billing, recharge, booking etc.
 Vodafone also has a MY VODAFONE app but it doesn’t have all the
important features of its competitors.
 Direct competitors : gaana.com, saavn, hungama, wynk music and iTunes.
 Indirect Competitors : TV, radio, laptops, games, playstation.
 Probable verticals : Vodafone music ,Vodafone cinema, Vodafone express
news, Vodafone mags, Vodafone chats(whatsapp,hike), Vodafone drive.

11. CONCLUSION
 Vodafone should lower their tariffs rates in order to sustain in high
competition by the competitor.
 Vodafone should diversify & increase their applications as mentioned in
ppt.
 Vodafone must start a DTH service soon to tackle what’s coming on to
them in near future.
 Vodafone should again bring in their famous zoozoo campaign but this
time as merchandising.

12. THANK YOU