Vodafone Essar operates telecom services in 23 circles in India. It is owned 67% by Vodafone and 33% by Essar Group. In 2007, Vodafone acquired a 67% controlling stake in Hutch-Essar for $11.1 billion. Hutch Essar was rebranded as Vodafone in September 2007. As of February 2009, Vodafone Essar had over 65 million subscribers, comprising 17.4% of India's total cellular market.

1. Advertisement Analysis

2. About VodafoneVodafone Essar, previously Hutchison Essaroperates in 23 telecom circles in India Vodafone Essar is owned by Vodafone 67%, Essar Group 33%On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka ShingHoldings in Hutch-Essar for US$11.1 billionIn December 2006, Hutch Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identityThe marketing brand was officially changed to Vodafone on 20 September 2007Vodafone Essar achieved revenue of £1.178 billion, compared to £758 million a year ago.Feb 2009 Vodafone Essar6538531 or 17.4% of total 375,742,592 subscribers GirishMatinRashel

3. Vodafone Subscriber Base In India

4. Analysis of AdvertisementMatin Raje8308

7. Chota CreditBrief intro of scheme offeredTalktime over>>Emergency situation>>Sms credit>>Get Rs 10 balance>>Adjusted on next recharge.Target Market-Prepaid Low Budget customersShows company not only after money.Cares about customers in times of need.Satisfaction and Retention of customers

8. Chota CreditExtra pointsBudget and ROI vis-a-vis impact Consider location and casting of simple actors, no celebrities Low Budget but scheme and message conveyed exactlyTime frame less than 30 secondsSimplicityVisual- Red and white colour of vodafone prominentBoy wearing white shirt and red tieVisual impact so good there is no need of music.Drop of Ink signifies Chota CreditIn emergency Vodafone always there. Extending a hand of friendship towards customer.

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