2. About Vodafone Vodafone Essar, previously Hutchison Essaroperates in 23 telecom circles in India Vodafone Essar is owned by Vodafone 67%, Essar Group 33% On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka ShingHoldings in Hutch-Essar for US$11.1 billion In December 2006, Hutch Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity The marketing brand was officially changed to Vodafone on 20 September 2007 Vodafone Essar achieved revenue of £1.178 billion, compared to £758 million a year ago. Feb 2009 Vodafone Essar6538531 or 17.4% of total 375,742,592 subscribers Girish Matin Rashel
7. Chota Credit Brief intro of scheme offered Talktime over>> Emergency situation>> Sms credit>> Get Rs 10 balance>> Adjusted on next recharge. Target Market-Prepaid Low Budget customers Shows company not only after money. Cares about customers in times of need. Satisfaction and Retention of customers
8. Chota Credit Extra points Budget and ROI vis-a-vis impact Consider location and casting of simple actors, no celebrities Low Budget but scheme and message conveyed exactly Time frame less than 30 seconds Simplicity Visual- Red and white colour of vodafone prominent Boy wearing white shirt and red tie Visual impact so good there is no need of music. Drop of Ink signifies Chota Credit In emergency Vodafone always there. Extending a hand of friendship towards customer.
