Social Media Marketing for Business EnterprisesSean Si
This is how you should present your Social Media Marketing to your clients, prospects, marketing managers, etc. A good introduction to Social Media Marketing Services.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
Social Media Marketing for Business EnterprisesSean Si
This is how you should present your Social Media Marketing to your clients, prospects, marketing managers, etc. A good introduction to Social Media Marketing Services.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
MeasureFest - Weighted Sort - Google's not-so-hidden Algorithm that could Tra...Matthew Kay
Weighted sort is an algorithm – tucked away in certain reports within Google Analytics – that ranks rows of data according to how statistically significant the output is. You may be familiar with weighted sort within the context of GA – but there are far wider-reaching applications. In this session, I’ll explain what weighted sort is, and how it can help a variety of other marketing aspects; analysing your top converting keywords, establishing what ads are really performing and when is the most engaging time to post on social.
Beyond Keywords: How To Create Content That Matches Your Buyer’s JourneyMatthew Kay
SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...Ann Stanley
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed.
Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
Creating High Quality Content for Visitors and Making it Google-friendlyMurat Yatağan
Creating High Quality Content for Visitors and Making it Google-friendly - http://digitalolympus.net/ - Digital Olympus - 06122016
Murat Yatagan will explain how to create high quality content for websites visitors and to make it Google-friendly.
Murat Yatağan is an SEO Consultant with more than 8 years of expertise on SEO and UX, of which 5 years derives from his Sr. Product Analyst role at Google Search Quality Team in Ireland. Murat was involved in several teams at Google, such as web spam fighting with a specialized approach on manual actions, reconsideration requests, site recoveries, backlink profile analysis and community management.
Murat is a member of Advisory Board at two startups from Turkey (KTH Event Agency and indisera) focusing on growth strategies and technical consultancy and Co-Founder of a Turkish startup (SociRest). He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO Community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities.
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
Presented at UnGagged Los Angeles, November 7 2019
Google Analytics 360 is great – if you can afford it.
But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360?
In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
MeasureFest - Weighted Sort - Google's not-so-hidden Algorithm that could Tra...Matthew Kay
Weighted sort is an algorithm – tucked away in certain reports within Google Analytics – that ranks rows of data according to how statistically significant the output is. You may be familiar with weighted sort within the context of GA – but there are far wider-reaching applications. In this session, I’ll explain what weighted sort is, and how it can help a variety of other marketing aspects; analysing your top converting keywords, establishing what ads are really performing and when is the most engaging time to post on social.
Beyond Keywords: How To Create Content That Matches Your Buyer’s JourneyMatthew Kay
SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
We’re an award-winning digital marketing agency and we live by our results. Our specialists improve outcomes in SEO, PPC, Social and Content. Let’s chat.
BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...Ann Stanley
Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads.
The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed.
Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality
Creating High Quality Content for Visitors and Making it Google-friendlyMurat Yatağan
Creating High Quality Content for Visitors and Making it Google-friendly - http://digitalolympus.net/ - Digital Olympus - 06122016
Murat Yatagan will explain how to create high quality content for websites visitors and to make it Google-friendly.
Murat Yatağan is an SEO Consultant with more than 8 years of expertise on SEO and UX, of which 5 years derives from his Sr. Product Analyst role at Google Search Quality Team in Ireland. Murat was involved in several teams at Google, such as web spam fighting with a specialized approach on manual actions, reconsideration requests, site recoveries, backlink profile analysis and community management.
Murat is a member of Advisory Board at two startups from Turkey (KTH Event Agency and indisera) focusing on growth strategies and technical consultancy and Co-Founder of a Turkish startup (SociRest). He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO Community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities.
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
Presented at UnGagged Los Angeles, November 7 2019
Google Analytics 360 is great – if you can afford it.
But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360?
In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.
Social Media & Tourism: 10 Tips to Attract TravelersSean Si
This is a slide that raises the awareness of the general public towards internet marketing in the aspect of tourism.
This slide was re-posted with the permission of Ben Grossman in order to educate and inform other people of the potential of internet marketing to the economy and how we can be more effective by utilizing our internet-based resources to further our reach.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
In this, we teach you the tips, tricks and techniques required to grow your business and accelerate your sales today. Most of the tips and either free or low-cost and can be implemented in one day. Check out more at https://goo.gl/NWbExR
http://www.osiaffiliate.com/ecommerce-marketing-guide/ - This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.
Who's buying from your website? An intro to Google Analytics.Acuity Scheduling
This is the 8th installment of the Small Business Growth Strategies series presented by Acuity Scheduling, an online scheduling platform that helps thousands of small businesses save time and money.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
PPC or pay per click is one way to drive traffic to your website or capture page in your quest for leads. The three errors mentioned in this article, if rectified, could result in a better return on your advertising investment. Consider these thoughts when making your PPC advertising purchase.
The Basics of Google Analytics for NonprofitsDonorbox
Find out the simple metrics and reports every Nonprofit should track in Google Analytics.
Veterans share the tips and tricks to make google analytics for your nonprofit.
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
Digital Marketing Tools brings the latest marketing tips, strategies, practical step-by-step guides and how-to blueprints from the best Digital, Social and Content Marketing masters on the planet!
Start learning the step-by-step strategies used by today's best marketers, Content Marketing tools from the masters, Social Media blueprints of the pros, list building tactics, SEO and conversion optimization designs from internationally renowned experts.
This month Digital Marketing Tools you will find:
- The Definitive Guide on Conversion Rate Optimization (CRO)
- Why Three Priorities Should Guide Your Content Marketing - Here’s Why
- 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%
- How to Build a Content Conversion Funnel
- How to Create and Use Screen Recording Videos in Your Content Marketing
- How to Launch Your Digital Product in 7 Simple Steps
- 7 Great Instagram Scheduling Tools for 2019
- LinkedIn Marketing in 15 Minutes a Day [CHECKLIST]
Get the latest marketing strategies, Content Marketing tools and Social Media blueprints from todays top digital, social and content marketing masters!
Get Digital Marketing Tools, Today!
My presentation for Go Negosyo's talk streamed on Facebook. This is all about the shift to digital from pre-pandemic period to where we are today with COVID-19. Ultimately, I spell out how we can win in business and help the economy in spite of the challenges.
This leadership seminar was delivered for Accenture in Bonifacio Global City (BGC) for their Top ACT event. It was the first time they were doing an event such as this for their newly launched mentorship program so delivering the Agile Leadership talk for them was a very big deal for me.
I mixed a little bit of tech geekiness in the deck so the sub-title is 'Decoding Leadership in Today's World'. I also tackled why leadership is important and why it's difficult at the same time.
I also noted that leadership is more difficult nowadays because influencing people has become more elusive. Technology has increased our awareness and so it has also increased our skepticism. We don't put our faith in someone or something as easily as before.
Influence is earned. Which means leadership is earned. And how you earn leadership stems from who you are and how authoritative you are in what you do and say.
Earning influence requires a ton of hard work, intentional practice, research and diplomacy. These things do not come often to a lot of people. There are a few gems of an individual that has these and I implore people to work towards having these characteristics as it will serve them in becoming the best leaders they can be.
I also talk about passion and how it is grossly misunderstood by the world at large. It does take passion to be a leader but it is the difficult side of passion that enables this. The side that takes a lot of sacrifice and (I daresay) martyrdom.
Life is not about work and pay. Rather, it is about sharing your faith to others. Give what you have freely to others. How can you share and give to others if they don't want what you have?
Because they don't want to be like you?
The Bible says in Titus 2:7 "And you yourself must be an example to them by doing good works of every kind. Let everything you do reflect the integrity and seriousness of your teaching."
You have to be someone who matters to people. That takes authority which turns to influence.
Leadership is impossible without the willingness to suffer for something you truly believe in. The good news is leadership can be agile!
Leadership is not a long, hard development that will launch after everything has been "quality-assured."
You learn, you practice - and yes you might faith sometimes and experience 'bugs' along the way, but the important thing is to 'just keep shipping.'
This talk was also delivered to Fluor Philippines, in Alabang. They are a Fortune 500 company with more than 56,000 employees worldwide. They also have offices in Manila and Cebu with a combined headcount of almost 3,000 employees. They got me to talk about leadership for their Mentoring program. It was a very exciting time for them and I, in turn, was thrilled for the opportunity to speak about leadership in their event.
This is my presentation in ICTT 2019 in Kerala, India at the Le Meridien Kochi Hotel. I talk about how Expertise, Authority and Trust affects SEO, how to optimize it, and how Google stashed critical data to jump-start E-A-T as a ranking factor.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
This is my Deck for Robinsons Homes' Sales Rally for 2018. Their motto is 'Start the Good Life'. The talk is all about how to get people to listen to what you have to say. It's hard for people to hand out flyers and leaflets in the mall to people who are passing by. Often people just shrug it off. Selling is tough. There are real problems along the way. The secret to getting people to listen to you is simple but it takes a lot of hard work. Check out the deck and enjoy!
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
10. Other goals for example can be a
Lead Generation goal.
This is when you want a user to enter
their contact information so that they
can be contacted about their product
inquiry.