This document discusses how to harness the power of Instagram for marketing purposes. It covers the areas of acquisition, activation, retention, referral, and revenue. For acquisition, it recommends using relevant hashtags, interacting with people posting about your brand, and identifying influential Instagram accounts in your industry. Activation involves optimizing your bio and posting creative, engaging content. Retention strategies include liking, reposting, and running contests to build loyalty. Referral can be organic or promoted through contests. Revenue opportunities include driving in-store traffic and creating a shoppable Instagram presence.
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How to harness the power of Instagram ?
Acquisition - How to promote your Instagram account?
Activation - How to turn visitors into followers?
Retention - How to build trust and engagement?
Referral - How to get people to tell their friends?
Revenue - How to turn followers into customers?
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How to harness the power of Instagram ?
@revolveclothing on their website
@benandjerrys on billboards @victoriassecret on Facebook
@levis on Times Square
Cross-promote your Instagram account
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How to harness the power of Instagram ?
Work your bio
It’s not only about what you do, it is mainly about why people should follow you.
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How to harness the power of Instagram ?
Get creative
Instagram is the realm of aesthetics and emotions.
@oreo @target @generalelectric @clashofclans
48%
of Instagramers follow
brands because they find
content interesting or funny.