Visual Personal Branding
& Infographic Resumes
By Randy Krum
DFW
DataViz &
Infographics
DFW DataVisualization & Infographics
#DFWDataViz
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Employment
Looking to hire?
Looking to be hired?
Upcoming Events
www.digitalanalyticsassociation.org/symposium2016-dallas
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Early pricing ends Friday,Aug 12th
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CONTINUING AND
PROFESSIONAL EDUCATION
Sponsors?
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Free DataViz eBook Drawing
Randy Krum
@rtkrum
CONTINUING AND
PROFESSIONAL EDUCATION
DFW
DataViz &
Infographics
DataVisualization & Dashboard
Design Course
Nov 2 - Dec 14, 2016
Discount Code ($50 off) = MUDV216
bit.ly/SMUDataViz CONTINUING AND
PROFESSIONAL EDUCATION
coolinfographics.com/DFWDataViz-Sep2016
Links available at
Visualization Basics
Drowning in Data!
50 PB (estimated)
The entire written works of mankind,
since the beginning of recorded history…
In 2014, Facebook’s data storage was up to…
300 PB
In 2014, Facebook’s data storage was up to…
300 PB
280
Newspapers/Day
Dr. Martin Hilbert, USC, 2014
Information
Overload
1986 2007 2014
174
Newspapers/Day
40
Newspapers/Day
25,000
50,000
75,000
100,000
125,000
1990 1994 1998 2002 2006 2010 2014 2018
Global Internet Traffic Growth
(Petabytes/Month)
CiscoVisual Networking Index, 2015
2016
Over 100,000 Petabytes/Month in 2017
Image by Will Lion, 2008
University of Rochester, 2004
80% of the brain is dedicated to
visual processing
The human brain is a pattern
recognition machine
Picture Superiority Effect
European Journal of Cognitive Psychology 18(6), 2006
10% 65%
Text or Audio Only Text + Picture
Memory retention after 3 days
Hiring Manager
Recruiter
HR Department
You post an open job…
The Fantasy…
The Reality!
Now Hiring!
Now Hiring!
You have 6 seconds to make an impression
This is Me!
Personal Branding
What do people find about you online?
Visual Personal Branding
What do people remember about you online?
Visual Personal Branding
What do people remember about you online?
GoogleYourself!
2 Important Tips
Put your name in quotes
Hide private results
How many
results on Page 1
are about you?
Which social
media accounts
appear?
Personal Homepage
about.me
Photos
Links
Description
Get a good headshot photo!
Professional
Recognizable
Head Only
Good Lighting
Good Bad
Your Linkedin Profile
Article Posts
ALWAYS
at the Top
Add
Visual Content
Images
Videos
Presentations
Documents
Top 5 Show
More Hidden
Applies
To Other
Sections
Official
Company Logos
Added
Automatically
ONLY
Article Posts
And
Company Logos
Consistent
Photo
Choose Five
INTRO
Photos
View As…
Public
Your Online Portfolio
Presentation Slides
Blog posts about your work
Content Curation
Name EVERY Photo
DSCN0583.JPG
image_92692786200651723331.jpg
CCI19052015.jpg
Name EVERY Photo
Randy-Krum.jpg
Cool-Infographics-Book-Randy-Krum.jpg
Randy-Krum-SxSW-Book-Signing.jpg
Infographic Resumes
Use infographics
and visual design
to market
yourself.
The Resume Problem?
• Hundreds of candidates for a single role
• Candidates overstuff their resumes
• Too much text buries the important information
• Nothing stands out
“No way to tell at a glance that a candidate might be interesting”
- Mike Harding, Co-Founder re.vu
Infographic Resume
“A visual account of an individual’s history and abilities
that uses data visualization design to communicate key
portions of a job candidate’s skills, history, education, or
other relevant information.”
Cool Infographics
By Randy Krum
DEFINITION:
Advantages of Infographic Resumes?
• Easier to understand
• Quick to communicate top attributes
• Provides Context
• 65% More likely to be remembered than text
• Tells a story
• Stands out from text-only resumes
What’s the Risk?
• Visually unappealing
• Visualize data incorrectly
• Fail to visualize the relevant information
• Confuse the reader with too many visualizations
• Highlight the wrong attributes for the position
• Use an inappropriate design tone
When is appropriate to use an
Infographic Resume?
In Person
• Job/Career Fairs
• Interviews
• Networking Events
Online
• LinkedIN
• Personal Homepage
• Portfolio Site
• Social Media Sites
WARNING!
Inaccurate visuals can KILL your personal credibility!
Accuracy
Matters!
• One of the 1st to go viral (2008)
• Featured on popular sites
• Fast Company
• Mashable
• Business Insider
• FlowingData
• Cool Infographics
pinterest.com/rtkrum/infographic-visual-resumes/
The Good, the Bad and the Ugly
Option 1
Complete
Summary
Cover
Page
Option 2
Integrated
Visuals
TIP: Choose 3 or Fewer Visuals
Who uses Infographic Resumes?
Graphic
Designers
(Of Course!)
Chief
Marketing
Officer
Motion
Graphics
Art Director
Operations
Manager
Journalist
Design
Researcher
Software
Application
Developer
Trademarks
In oNewt
™
Protect Words or Symbols Distinctive to the Owner
Trademark Claimed Trademark Registered
Stronger
Logos Bring
Instant
Credibility
Software &
Websites
Logos
Key Point
Make it
Printable!
NOT
Printable!
iPad Infographic Resume
What if it’s printed in black & white?
Black & White
Design
Job Application Systems?
Online Resume Builders
Shine
Novorésumé
inmaps.linkedinlabs.com
Timelines
• Education
• Different companies
• Holding different roles
• Volunteer for organization
• Using software applications
• Major Career Milestones
Skills
• Training received
• Software proficiency
• Key skills
• Public speaking
• Web design
• User experience
• Major Achievements or Awards
Visualized relative to each other
Geography
• Where have you lived & worked?
• Foreign languages?
• Time spent in each location?
Business
Cards
Infographic Job Postings
Use Different Styles
datavizcatalogue.com
The Data
Visualization
Catalogue
Severino Ribecca
Coolinfographics.com/Tools
careersherpa.net
bit.ly/coolinfogroup
coolinfographics.com/book
Download a Free Chapter!
Contact
infonewt.com
randy@infonewt.com
@rtkrum
coolinfographics.com
DFW
DataViz &
Infographics
DFW DataVisualization & Infographics
#DFWDataVizbit.ly/DFWDataViz

Visual Personal Branding & Infographic Resumes