Visual Personal Branding & Infographic Resumes talk by Randy Krum at the DFW DataViz Meetup event September 2016 Links from my presentation are here: http://www.coolinfographics.com/dfwdataviz-sep2016/ You should be using the powerful benefits of dataviz and visual storytelling in your own Personal Branding Strategy to communicate your own key attributes to potential employers with visual content on a website, on LinkedIN and with an infographic resume! An infographic resume is…"A visual account of an individual's history and abilities that uses data visualization design to communicate key portions of a job candidate's skills, history, education or other relevant information." - Randy Krum, Cool Infographics I have been following the growing trend of infographic resumes for years, and I've gathered together over 1,200 examples of real-world infographic resumes in a public gallery on Pinterest: Infographic Visual Resumes to serve as design inspiration and a view into this fast-growing phenomenon. This presentation will show you some of the best examples of infographic resume designs, and the tools and understanding you need to design your own. Bring your questions, and even a copy of your own resume, for the interactive portion where I will offer suggestions and feedback for your own visual branding content. Key questions: • Should I design a separate infographic resume or build visuals into my existing resume? • How does an infographic resume fit into a larger personal branding strategy? • How do infographic resumes work with automated application systems? • What are the risks when using an infographic resume? • Are there times when an infographic resume isn't appropriate? • What design tools are available to create my infographic resume?

1. Visual Personal Branding
& Infographic Resumes
By Randy Krum

2. DFW
DataViz &
Infographics
DFW DataVisualization & Infographics
#DFWDataViz
WiFi: SMU_Guest
Request 24-Hour Access bit.ly/DFWDataViz

3. Past Events onYouTube
bit.ly/DFWDataVizVideo

4. Employment
Looking to hire?
Looking to be hired?

5. Upcoming Events

7. www.digitalanalyticsassociation.org/symposium2016-dallas

8. bit.ly/2a3lesO
Early pricing ends Friday,Aug 12th

9. Tonight’s Sponsors
CONTINUING AND
PROFESSIONAL EDUCATION

10. Sponsors?
Would your company be interested in sponsoring our Meetup Group?

11. Free DataViz eBook Drawing

12. Randy Krum
@rtkrum
CONTINUING AND
PROFESSIONAL EDUCATION
DFW
DataViz &
Infographics

13. DataVisualization & Dashboard
Design Course
Nov 2 - Dec 14, 2016
Discount Code ($50 off) = MUDV216
bit.ly/SMUDataViz CONTINUING AND
PROFESSIONAL EDUCATION

14. coolinfographics.com/DFWDataViz-Sep2016
Links available at

15. Visualization Basics

16. Drowning in Data!

17. 50 PB (estimated)
The entire written works of mankind,
since the beginning of recorded history…

18. In 2014, Facebook’s data storage was up to…
300 PB

19. In 2014, Facebook’s data storage was up to…
300 PB

20. 280
Newspapers/Day
Dr. Martin Hilbert, USC, 2014
Information
Overload
1986 2007 2014
174
Newspapers/Day
40
Newspapers/Day

21. 25,000
50,000
75,000
100,000
125,000
1990 1994 1998 2002 2006 2010 2014 2018
Global Internet Traffic Growth
(Petabytes/Month)
CiscoVisual Networking Index, 2015
2016
Over 100,000 Petabytes/Month in 2017

22. Image by Will Lion, 2008

23. University of Rochester, 2004
80% of the brain is dedicated to
visual processing

24. The human brain is a pattern
recognition machine

25. Picture Superiority Effect
European Journal of Cognitive Psychology 18(6), 2006
10% 65%
Text or Audio Only Text + Picture
Memory retention after 3 days

26. Hiring Manager
Recruiter
HR Department

27. You post an open job…

28. The Fantasy…

29. The Reality!
Now Hiring!

30. Now Hiring!

32. You have 6 seconds to make an impression

33. This is Me!
Personal Branding
What do people find about you online?

34. Visual Personal Branding
What do people remember about you online?

35. Visual Personal Branding
What do people remember about you online?

36. GoogleYourself!

37. 2 Important Tips
Put your name in quotes
Hide private results

38. How many
results on Page 1
are about you?
Which social
media accounts
appear?

39. Personal Homepage
about.me

40. Photos
Links
Description

41. Get a good headshot photo!
Professional
Recognizable
Head Only
Good Lighting
Good Bad

42. Your Linkedin Profile

45. Article Posts
ALWAYS
at the Top

46. Add
Visual Content
Images
Videos
Presentations
Documents
Top 5 Show
More Hidden

47. Applies
To Other
Sections

48. Official
Company Logos
Added
Automatically

49. ONLY
Article Posts
And
Company Logos

50. Consistent
Photo
Choose Five
INTRO
Photos
View As…
Public

51. Your Online Portfolio

52. Presentation Slides

53. Blog posts about your work

54. Content Curation

55. Name EVERY Photo
DSCN0583.JPG
image_92692786200651723331.jpg
CCI19052015.jpg

56. Name EVERY Photo
Randy-Krum.jpg
Cool-Infographics-Book-Randy-Krum.jpg
Randy-Krum-SxSW-Book-Signing.jpg

57. Infographic Resumes
Use infographics
and visual design
to market
yourself.

58. The Resume Problem?
• Hundreds of candidates for a single role
• Candidates overstuff their resumes
• Too much text buries the important information
• Nothing stands out
“No way to tell at a glance that a candidate might be interesting”
- Mike Harding, Co-Founder re.vu

59. Infographic Resume
“A visual account of an individual’s history and abilities
that uses data visualization design to communicate key
portions of a job candidate’s skills, history, education, or
other relevant information.”
Cool Infographics
By Randy Krum
DEFINITION:

60. Advantages of Infographic Resumes?
• Easier to understand
• Quick to communicate top attributes
• Provides Context
• 65% More likely to be remembered than text
• Tells a story
• Stands out from text-only resumes

61. What’s the Risk?
• Visually unappealing
• Visualize data incorrectly
• Fail to visualize the relevant information
• Confuse the reader with too many visualizations
• Highlight the wrong attributes for the position
• Use an inappropriate design tone

62. When is appropriate to use an
Infographic Resume?
In Person
• Job/Career Fairs
• Interviews
• Networking Events
Online
• LinkedIN
• Personal Homepage
• Portfolio Site
• Social Media Sites

63. WARNING!
Inaccurate visuals can KILL your personal credibility!

64. Accuracy
Matters!

67. • One of the 1st to go viral (2008)
• Featured on popular sites
• Fast Company
• Mashable
• Business Insider
• FlowingData
• Cool Infographics

69. pinterest.com/rtkrum/infographic-visual-resumes/
The Good, the Bad and the Ugly

70. Option 1
Complete
Summary
Cover
Page

72. Option 2
Integrated
Visuals

73. TIP: Choose 3 or Fewer Visuals

74. Who uses Infographic Resumes?

75. Graphic
Designers
(Of Course!)

76. Chief
Marketing
Officer

77. Motion
Graphics
Art Director

78. Operations
Manager

79. Journalist

80. Design
Researcher

81. Software
Application
Developer

82. Trademarks
In oNewt
™
Protect Words or Symbols Distinctive to the Owner
Trademark Claimed Trademark Registered
Stronger

84. Logos Bring
Instant
Credibility

87. Software &
Websites
Logos

89. Key Point
Make it
Printable!

90. NOT
Printable!

91. iPad Infographic Resume

92. What if it’s printed in black & white?

93. Black & White
Design

94. Job Application Systems?

95. Online Resume Builders
Shine
Novorésumé

96. inmaps.linkedinlabs.com

97. Timelines
• Education
• Different companies
• Holding different roles
• Volunteer for organization
• Using software applications
• Major Career Milestones

101. Skills
• Training received
• Software proficiency
• Key skills
• Public speaking
• Web design
• User experience
• Major Achievements or Awards
Visualized relative to each other

104. Geography
• Where have you lived & worked?
• Foreign languages?
• Time spent in each location?

108. Business
Cards

109. Infographic Job Postings

112. Use Different Styles

113. datavizcatalogue.com
The Data
Visualization
Catalogue
Severino Ribecca

114. Coolinfographics.com/Tools

115. careersherpa.net

116. bit.ly/coolinfogroup

117. coolinfographics.com/book
Download a Free Chapter!

118. Contact
infonewt.com
randy@infonewt.com
@rtkrum
coolinfographics.com

119. DFW
DataViz &
Infographics
DFW DataVisualization & Infographics
#DFWDataVizbit.ly/DFWDataViz