Data Therapy: Telling Your Story Well
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This document outlines an agenda for a workshop on using data to tell stories effectively. The workshop will include introductions, collective critique of data storytelling examples, presentations of case studies, an exercise to remix a data-driven story for different audiences and goals, and a wrap-up. The workshop encourages participants to consider their audience and goals in order to choose the best way to present data and accomplish what they want to achieve with their target audience. A variety of techniques for data storytelling will be presented and participants will work in groups to reimagine a story for a new context. The goal is to help people learn to work with and communicate data through different visual and narrative methods.
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- 2. #DoGoodData February 7, 9:00 a.m. – 1:00 p.m. Title: Job Title, Company name First & Last Name Data Therapy: Telling Your Story Well Research Scientist MIT Center for Civic Media @rahulbot Rahul Bhargava
- 3. #DoGoodData Agenda 1. Introductions 2. Collective Critique 3. Case Studies 4. Remixing a Story 5. Wrap-Up
- 4. Introduction
- 5. #DoGoodData Data is an Asset… improve operations spread the message bring people together
- 6. 6 Telling Your Story Well Asking questions Gathering data Finding a story Telling your story Trying it out Ask yourself about your audience and goals… …and see if you accomplish your goals with your target audience
- 7. #DoGoodData Group Therapy • How are you telling stories with data right now? • What do you wish you were doing?
- 8. 8 A suite of tools and activities for learning to work with data
- 11. 11 A Thing to Think With
- 12. 12 1. What’s the data? 2. What are the visual representations of the data? 3. What is the one-sentence story? 4. Is it well-told?
- 13. Examples
- 14. #DoGoodData The Usual Inspirations are Polished Tableau SoftwareVisual Explanations, Edward Tufte
- 15. #DoGoodData A Richer Set of Inspirations History Quilt, Elizabeth Peabody, 1856 Prudential Ribbons Experiment, 2014Food security data on a cucumber, Rahul Bhargava, 2014 Black Cloud, WWF & Ogilvy, 2007
- 16. #DoGoodData A Tool Belt of Techniques Personal Stories Data Sculptures Maps & Creative Maps Participatory Games Charts & Creative Charts
- 17. Remix a Story
- 19. Another Thing to Think With
- 20. Audiences • General public • Farmers • Consumers • Restaurateurs • Policy Makers • ….
- 21. Goals • Raise awareness • Change to lower-water crops • Buy lower-water groceries • Offer lower-water meals • Create incentives for lower water use • …
- 22. Remix the Story • Make a team of 3 or 4 people • Pick an audience and a goal that makes sense for them • Pick a tiny piece of the story that you think will accomplish the goal • Pick a technique to tell that story • Grab markers and sketch out your story visually on the whiteboard You have 15 minutes – have fun and be creative!
- 23. Wrap Up
- 24. #DoGoodData February 7, 9:00 a.m. – 1:00 p.m. Title: Job Title, Company name First & Last Name Know your audience and your goals before deciding how to tell your data-driven story
- 25. 25 A suite of tools and activities for learning to work with data
- 26. Datatherapy.org
- 27. Research Scientist MIT Center for Civic Media @rahulbot Rahul Bhargava Data Therapy: Telling Your Story Well
Editor's Notes
- Recovering computer scientist Presenting and creating tools activities about data literacy for a variety of audiences for 10 years
- Improving operations is the standard approach, analyzing and metrics oriented, for internal audiences Spreading the message is also common, using data to show impact and effectiveness to external audiences Fewer folks think of the third, in the “campfire” model of bringing people together around data to accomplish a variety of goals at the same time
- Here is a process, Sometimes a circle, triangle, whatever, but here is a line version The key bit is to figure out how to tell your story well – it’s all about audience and goals
- Catherine D’Ignazio and I built DataBasic to make this fun New grant will help us work with you all to tailor this to NGO/CSO needs
- And will support building guides to help you run these fun activities with your colleagues, Instead of crappy short descriptions online
- USAID 50th anniversary celebration, Created by lemonly
- USAID 50th anniversary celebration, Created by lemonly, Displayed online and in their HQ as a big banner, (I’m taking it out of context)
- Data-dense, visually complex representations of complex data-driven stories are the inspirations we most often see.
- Data-dense, visually complex representations of complex data-driven stories are the inspirations we most often see.
- A move diverse set of techniques available
- Based on your context, audience, and goals
- Based on your context, audience, and goals
- Make some simplifying assumptions about your audience
- Make some simplifying assumptions about your audience
- Make some simplifying assumptions about your audience
- Hard to over-emphasize how obvious and forgettable this is Need to take this approach to tell your story well
- Catherine D’Ignazio and I built DataBasic to make this fun New grant will help us work with you all to tailor this to NGO/CSO needs
- In addition to DataBasic, my datatherapy activities are documented online