Infographics for business communication in 60 minutes

Infographics For Business Communication in 60 minutes
Debeshi Chakraborty, Founder at Dezinecareers
14th October 2016

INFOGRAPHIC BUSINESS
CR 2016-2017DEZINECAREERS GLOBALPVT LTDImage Source: Googleimages
FOR BUSINESS
COMMUNICATION
WHY NEEDED?
THUMBRULES
USE
HOW TO DO IT?

INFOGRAPHIC BUSINESS
FOR BUSINESS
COMMUNICATION
WHY NEEDED?
THUMBRULES
USE
 HOW TO DO IT?

BUSINESS
COMMUNICATION
CLEAR MESSAGE
ABOUT BUSINESS
Aim
DECISION ACTION

Challenge
DATA WAR
90% OF COMMUNICATION – DIGITAL
DATAEXPLOSION
NO TIME- READ
QUICKDECISION
FACE TO FACE MEETINGS REDUCED

Average human attention span has fallen
from 12 seconds in 2000, or around the
time the mobile revolution began, to 8
seconds.
www.telegraph.co.uk-2016

WE DON’T READ WE SCAN DATA
Which data will you remember?

How do I win the 8 sec
challenge and win
business?

Visual communication

WHY VISUAL COMMUNICATION ?
90% of information transmitted to the brain is visual
83% of human learning happens visually
60% of us are visual learners
40% of people will respond better to visual information
than plain text.
Visuals are
60,000 times faster processed than text
Source: HP and 3M, ZABISCO

I like it
I love it apple

VISUALS COMMUNICATE FASTER THAN WORDS

MUSIC STOP DANGER

VISUALS ARE UNIVERSAL-NO LANGUAGE BARRIER

COST
CUTTING
IN CHINA
BY 50 %

VISUALS CONVEY CONCEPTS THAT WE REMEMBER
50%

3762145773
4567399876
3762087355
8755623453

3762145773
4567399876
3762087355
8755623453
VISUALS REDUCE DATAUNDERSTANDING TIME

REDUCES DATA
UNDERSTANDING TIME
FOCUS SHIFTS DATATO IDEA
MORE TIME FOR ANALYSIS
EFFECTIVE DISCUSSION
FAST IN REACHING DECISION
CLEAR ROADMAP TO ACTION
Visual communication

An infographic takes a large amount of
information in text or numerical form and
then condenses it into a combination of
images and text, allowing viewers to quickly
grasp the essential insights the data
contains. – Techopedia
INFOGRAPHICS

Stands out
Quick information
Clear information
Holds attention
Engaging
why
INFOGRAPHICS?

Not right for every
industry/role/communication in India
NO-Finance,government
YES- media,communications, marketing, advertising,
PR,IT,Design, IT
When to use
INFOGRAPHICS?

Never over do in graphics
Lose clarity
Compromise on information
Cons of
INFOGRAPHICS

Hybrid
Maintain clarity
Group information
Middle path
INFOGRAPHICS

A.Easy to read
HOW
1. Group information
2. Simplify information
3. Minimize extra text

B.Clean
HOW
1. Less colour
2. Font styles
3. Homogeneous graphics

A.Easy to read

CR 2016-2017DEZINECAREERS GLOBALPVT LTD
Image Source: Googleimages
DONATE NOW
unlearnDigital learning and earningplatform
YOUR TIME
CLASSROOMS
MISSING
SYLLUBUS
CHALK-WORK
NO HOMEWORK
I-EARN

B.Show-don’t tell
HOW
1. Convert information to
visual statistics
• Services name vs. logo
2. Give character to data

REDBULL
HIGHLIGHT KEY DATA

Middle management
Senior management
Technical Directors

B.Show-don’t tell
HOW
1. Convert information to
visual statistics
• Services name vs. logo
2. Give character to data

PERSONALISATION OF DATA

Use
•Team - Info graphics
•Contents- Info graphics
•Services offered- Info graphics
•Cities present- Info graphics
•Time line- Info graphics
•Process - Info graphics
•Manager profile- Info graphics

Use Team- Info graphics

Use Conents- Info graphics

Use Services offered- Info graphics

Use Cities present- Info graphics

Use Timeline- Info graphics

Use Process- Info graphics

Use Manager profile-Info graphics

How?
CONVENTIONAL
•DATA
INFOGRAPHIC
•infogr.am
•vizualize.me
•Piktochart.com
+
DEZINECAREERS
•ORIGINAL CONCEPT
•GOOGLE
•POWERPOINT

NEXT STEP
JOIN THE CLASSES ON
VISUAL COMMUNICATION
FOR BUSINESS

CAREERS
mail us at info@excel.in

CAREERS
ARE YOU
THE
NEXT ?
info@excel.in

TURORIAL ON
VISUAL COMMUNICATION
FOR BUSINESS
INFOGRA

BUSINESSCASE)
TYPE CONTENT COMMENTS
SESSION-00 TUTORIAL
THUMB RULES VC
FOUNDATION
SESSION-01 STUDIO/TUTORIAL POWERPOINT TOOLS
CONCEPPT TO INFOGRAPHICS
FOUNDATION
SESSION-02 TUTORIAL PRINCIPLES VC FOUNDATION
SESSION-03 STUDIO POWERPOINT TOOLS ADVANCED
INFOGRAPHIC TEMPLATES(YOUR
ADVANCED
SESSION-04 TUTORIAL STORY TELLINGBASIC ADVANCED
SESSION-05 STUDIO ADVANCED
SESSION-06 STUDIO
STORY BOARDING
TEMPLATES OF YOUR BUSINESS CASE
VISUAL COMMUNICATION IN MOBILE APP,
ILLUSTRATOR, CANVA,
GUESTS ALLOWED

 24 Hrs
 (STUDIO+TUTORIALS)
 WEEKEND COURSE-(6+6)Hrs
 WEEKLY CLASSROOMS-(2 HRS EACH) Hrs
 REGISTRATION OPEN FOR
 OFFLINE CLASSES
 NOV –WEEKENDS
15-16nd
23-24th
DELHI
KOLKATA
 FEE
INDIVIDUAL: 12.000/PP
GROUP (10+) :9000/ PP
BASIC
INFO
 LOCATION-
GURGAON-KOLKATA
ONLINE CLASSES
TO BE LAUNCHED BY END OF NOV-
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https://www.facebook.com/dezinecareers/

Infographics for business communication in 60 minutes

Infographics for business communication in 60 minutes

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Infographics for business communication in 60 minutes