BAI Case Study – Group 7
Visual CV
BHARATHIPRASATH S
SHERI MIRIAM JOHN
MADHUMITHA PRIYADARSHINI R
MELKEY ANAND A
Structure
Introduction
Problem Statement
Qualifying Data
Methodology
Call to Action
Lessons Learned
Introduction
The Ladders study used a scientific technique called "eye tracking" on 30 professional recruiters and examined
their eye movements during a 10-week period to "record and analyze where and how long someone focuses
when digesting a piece of information or completing a task.“
Argument: some types of online profiles are significantly less efficient than others when recruiters are
searching for qualified candidates.
According to The Ladders research
• Recruiters tend to follow a consistent visual path when reviewing both resumes and online profiles
• Advertisements, pictures and “calls-to-action” created clutter that reduced recruiters’ ability to process the
profiles. Such visual elements reduced recruiters’ analytical capability and hampered decision-making. [19%
of the total time spent – on profile pictures]
• Recruiters spend an average of six seconds before they make the initial 'fit or no fit' decision on candidates.
Ref: What Recruiters Look At During The 6 Seconds They Spend On Your Resume
What Recruiters Look For
1. The recruiters spent almost 80% of their resume review time on the following elements:
- Candidate's name
- Current title/company
- Previous title/company
- Previous position start and end dates
- Current position start and end dates
- Education
2. Beyond those six, recruiters did little more than scan for keywords to match the open position.
3. Because "fit/no-fit" decisions were based mostly on those six pieces of data, an individual resume’s
detail and explanatory copy had little impact on the initial decision-making.
Ref: Eye-Tracking Study: How Recruiters View Resumes
Heat map of
Recruiters' eye
movements on
Resume
Ref: What Recruiters Look At During The 6 Seconds They
Spend On Your Resume
Ladder’s Video
Ref: How recruiters look at your resume
Problem statement
1. Job applicant to find data scientist jobs
H0 : Data science students are not getting the right job with the current CV.
H1 : Data science students are getting the right job with the current CV.
2. Time taken by HR to scan a CV
H0 : HR faces difficulties in taking better decisions
H1 : HR doesn’t face difficulties in taking better decisions
Why Visual CV
Ref: You Need More Than A Paper Resume
Ref: You Need More Than A Paper Resume
If a candidate sent you an infographic resume
(via email or social media), would you look at
it?
• 100 percent of hiring managers said yes
• 50 percent of inside recruiters/HR said yes
• 83 percent of third-party recruiters said yes
• 64 percent of other respondents said yes
Back in 2013 most hiring entities wouldn’t even consider
an infographic (or non-traditional) resume. But in early
2015, 68 percent of respondents said they would look at
one if emailed or sent via social media.
Ref: Go Ahead. Use An Infographic Resume
Principles of Data storytelling
Ref: Data Storytelling: The
Essential Data Science Skill
Everyone Needs
Qualifying Data
Ref: 8 Skills You Need to Be a Data Scientist
CV Evaluation Criteria
1. Know your audience - Company’s having HR data related Problem
2. Relate your role and the industry – HR Data Analyst. Service industry
3. Put yourself in their story – Understand their business and HR functions
4. Make it readable – Visual CV with data, graphs and charts
5. Provide a feedback mechanism – Contact details
Ref: Data Storytelling
Methodology
1. Create the storyboard
Ref: Data Storytelling
Methodology
2. Define your pitch
Ref: Data Storytelling
Methodology
3. Produce your message
Ref: Data Storytelling
Methodology
4. Design your style
Ref: Data Storytelling
Methodology
5. Test and revise
Ref: Data Storytelling
bharathiprasath_resume.pdf
Visual CV
Examples
Challenges
1. Infographic resume may be perceived as less professional.
2. Not all jobs are suited to infographic resumes. Many employers require traditional resumes
because that’s what they’re used to and expect. Some employers may use an Applicant Tracking
System that scans and looks for keywords to measure the applicant’s fit to the job. That type of
scanning doesn’t work with infographics, which means you’re resume would be weeded out.
3. Not all employers are open to infographic resumes. Traditions die hard. There is a difference
between differentiating yourself and being annoyingly clever.
4. Using too many colours and shapes can be just as distracting as using more than one font and
a variety of formatting options on a traditional resume.
5. Candidate management systems aren't yet built for trendy, and you need your resume to be
easily input into an HR department or placement agency's system.
Ref: The Pros and Cons of Infographic Resumes
Video Resume
 Video resumes are very unique.
 Main objective: to helps job seeker to get recruiters attention and his curiosity will definitely
increase.
 Sorting through video resumes is more efficient than scanning paper resumes.
Ref: The Pros and Cons of Video Resumes
Video Resume in Social Media
Ref: Video Resume in LinkedIn
Published by Microsoft India
Ref: Video Resume
Video CV
Ref: Video Resume
Other Examples and Success Story
Ref: You Need More Than A Paper Resume
Ref: https://phildub.com/
Ref: You Need More Than A Paper Resume
Ref: Interactive Resume
Ref: You Need More Than A Paper Resume
Call to Action
 Start creating Visual CV
 Tools that can be used:
Piktochart
VisualCV.com
Canva.com
Infograph.venngage.com
Vizualize.me
Resumeup
Ref: DataScientist_resume_sample
Lessons Learned
 Visual CV increases the chances of getting better job for better salary package.
 Data Storytelling help us to say our story in better way.
 Apart from Visual CV, we also learned how video and other innovative cv help job seeker to
reach the recruiters in a faster way.
 Now recruiters also started preferring infographic resume rather than traditional paper resume.
Visual CV helps job seekers to standout from the crowd.
Say Bye to Traditional CV,
Go Visual and Get Visible!!!
References
https://content.wisestep.com/text-visual-resume/
https://www.businessinsider.in/What-Recruiters-Look-At-During-The-6-Seconds-They-Spend-On-
Your-Resume/articleshow/21056137.cms
https://m.marketingprofs.com/charts/2014/25190/eye-tracking-study-how-recruiters-view-resumes
https://resumegenius.com/blog/are-video-resumes-next-big-thing
https://www.monster.com/career-advice/article/infographic-resume-when-to-use
https://www.myperfectresume.com/how-to/cv-examples/monitoring-and-evaluation-officer-cv-
example/amp
http://blog.visme.co/data-storytelling-tips/
http://careersherpa.net/3-inspiring-visual-resume-examples-on-slideshare/
References
http://careersherpa.net/you-need-more-than-a-paper-resume-infographic/
https://www.analyticsvidhya.com/blog/2014/11/tips-prepare-cv-data-science-
roles/?utm_campaign=Feed%3A+AnalyticsVidhya+(Analytics+Vidhya)&utm_medium=email&utm_sourc
e=feedburner
https://www.youtube.com/watch?v=pBu7y9ShGaU
https://www.youtube.com/watch?v=ggb9uhFV8NY
https://www.youtube.com/watch?v=c_PZTAW5piQ
http://www.rleonardi.com/interactive-resume/
https://www.youtube.com/watch?v=0hs0uZthJVk
https://www.linkedin.com/feed/update/urn:li:activity:6311618544383639552/
https://phildub.com/
THANK YOU

Visual CVs