Dhruv Mohan Senghani is a visual merchandiser seeking a mid-level position where he can demonstrate his creativity and maximize sales. He has over 6 years of experience in areas like product placement, space planning, brand marketing, and cross merchandising. He is highly creative with a proven ability to drive brands and sales through innovative visual concepts and store layout designs. Currently he works as a regional visual merchandiser for Raymond Apparel maintaining brand guidelines and visual standards.

1. DHRUV MOHAN SENGHANI
VISUAL MERCHANDISER
CAREER OBJECTIVE:-
To secure a mid-level position as a visual merchandiser where I can
demonstrate my creativity and maximize sales through innovative and
effective merchandising concept.
AREAS OF EXPERTISE:-
 Product Placement
 Space planning
 Creative
 Brand Marketing
 Maximize sales opportunity
 Cross Merchandising
 Fashion Retail Merchandising
 Fixtures Layout
PERSONAL SUMMARY:-

2. Highly creative with the ability to drive brands forward through
innovative visual schemes and concepts. Possessing a proven ability to
make a strong impact with visual merchandising and have a flair for
redesigning in-store layouts to drive sales forward. Have strong product
knowledge and currently working as a Regional Visual Merchandiser in
sync with the others departments. Continuously implementing visual
guidelines to make sure that visual standards are maintained at all times.
Looking for a suitable visual merchandiser position as the next step in an
already successfully career with over 6 yrs of experience in the field of
Visual Merchandiser.
PERSONAL SKILLS:-
 Attention to details.
 Creative
 Goals Oriented
SCHOLATICS & SCHOOLS/CERTIFICATES:-
 MBA in Retail Management and Marketing (2009-2011)
 From Padmashree Dr. D.Y Patil University, Navi Mumbai.
 Bachelor’s in Management Studies (2005-2009)
 From Mumbai University
 Specialization in Marketing
 Higher Secondary Certificate (2004-2005)
 From Mumbai University

3.  Secondary School Certificate (2003-2004)
 From Mumbai University
OTHER HIGHLIGHT:-
 Actively participated in organizing committee to organize
INTERNATIONAL
RESEARCH CONFERENCE ON RETAIL held in Padmashree Dr. D.Y.
Patil University, Department Of Business Management, C.B.D. Navi
Mumbai .
 Successfully participated in Entrepreneur Week 2010 constitute of
150 Events with association with National Entrepreneur Network.
 Participated in Skit competition, Drama, Street Play,
Entrepreneurial Ecosystem, in PARAMOUNT 2009 held in
Department of Business Management.
 Actively participated in organizing committee to organize DYNAMIC
YOUTH GAMES 09 held in Padmashree Dr. D.Y. Patil University,
Nerul.
EXPEREINCE SUMMARY:-
1. Organization Name: - Raymond Apparel LTD
 Position: - Regional Visual Merchandiser (West Region).

4.  Duration: - Since March 2012 till date.
 Duties:-
 Working with the VM Manager & sales teams to achieve
commercial goals.
 Planning and Execution of VM all across West Region.
 Translating HO dockets & promotions into real designs on the
showroom floor.
 VM Trainings for store VM Champs.
 Making the store and fixtures layout for new store opening.
 Responsible for complete requirement of VM for new store
opening.
 Checklist preparations and submission of the same.
 Coordinating store display in line with brand guidelines and
strategy.
 Delivering weekly floor moves, window installations and
mannequin styling.
 Working closely with the management and marketing team to
increase sales.
 Reporting on mark down strategies, current performance and
market trends and planned the VM activities accordingly.
 Coordination with the vendors for best quotation and to get the
installation and printing, fabrication on time.
 Currently working on the commercial tracking system to track
the sale through the visual display.
2. Organization Name: - CENTRAL, Future Group
 Position: - Store Visual Merchandiser.

5.  Duration: - Jan 2011-Feb2012.
 Duties:-
 Planning & Execution of Visual Merchandising aspects
includes
 Conceptualization and execution of windows and in-store
display.
 Execution of Theme Display, Promotional Display & Festive
Display.
 Styling of Cluster, Focal points & Windows.
 Section Display & color Blocking.
 Co-ordination & Ordering to vendor for VM props &
elements.
 Co-coordinating with Marketing Team & DM.
 Guiding floor staff for merchandise display.
 Handling Accounts Procedure & budgeting.
 Handling SOP (Standard Operating Procedure).
 Maintenance of signage and posters in & outside the store.
 Maintain the basic hygiene in terms of overall look of the
store.
3. Organization Name: - CENTRAL, Future Group
 Position: - Visual Merchandiser Trainee.
 Duration: - June 2010-Jan 2011.
 Duties:-
 Planning & Execution of Visual Merchandising aspects
includes

6.  Conceptualization and execution of windows and in-store
display.
 Execution of Theme Display, Promotional Display & Festive
Display.
 Styling of Cluster, Focal points & Windows.
 Section Display & color Blocking.
 Co-ordination & Ordering to vendor for VM props &
elements.
 Co-coordinating with Marketing Team & DM.
 Guiding floor staff for merchandise display.
 Handling Accounts Procedure & budgeting.
 Handling SOP (Standard Operating Procedure).
 Maintenance of signage and posters in & outside the store.
 Maintain the basic hygiene in terms of overall look of the
store.
SYSTEM PROFICIENCY:-
 MS Office
 Corel Draw
 Adobe Photoshop
 Adobe Illustrator
 Online search

7. PERSONAL DOSSIER:-
Born in the era of late 1980’s on 9th day of July (1987) in the Gujarati
family currently residing in Thane, Mumbai-Maharashtra with over 6
years of experience in the field of Visual Merchandiser who can read,
speak and write Gujarati, English, Marathi, Hindi and French languages
with the ambition of to be in higher position in well-known organization
in the next upcoming years.
CONTACT INFO:-
: - +919967378775
: - dhruvsanghani.555@gmail.com
DECLARATION:-
I am Confident of my ability to work in a team. I hereby declare that the
information furnished above is true to the best of my knowledge.
Date: - 6th June 2016
Dhruv M Senghani