NextPhase Strategy is a branding and marketing company focused on generating bottom line results for its consumer product clients. Your brand is your most important asset. Effective brand management supported by a clever marketing campaign can build a critical mass so you ‘own’ certain perceptions in the mind of your target audience. Our goal is to build and support your consumer product brand so that brand recognition, market dominance and enhanced brand value are the end result. And your bottom line will look good too.

1. NEXTPHASE
CONSUMER BRANDING
AND MARKETING

2. NextPhase bakes up a wholesome rebranding for Canada Bread's Venice Bakery
resulting in positive feedback from the trade and consumers

3. NextPhase helps launch new par-baked product line for Canada Bread’s Venice Bakery –
substantially increasing sales in its the fresh-baked category

4. NextPhase rebrands and positions Icuiti as the leader in the video eyewear marketplace in
North America and internationally – increasing sales by 50% and website traffic by 400%

5. NextPhase brands Tangerine – a new financial engineering company that combines
innovative structures and strategies to create a new RRSP product

6. NextPhase Revitalizes Rogers Group Financial Brand

7. NextPhase brands Sterling Systems to create thirst for the WaterCard and
successfully launches product at first trade show

8. NextPhase pours its branding expertise into positioning a new winery in the Okanagan,
helping it win a Platinum Award at the Okanagan Wine Festival

9. NextPhase creates GardenWorks – a new brand that helps a chain of
garden centres grow from four to nine locations

10. NextPhase helps build annual sales from $200,000 to $43 million for
top joystick maker, Advanced Gravis

11. NextPhase puts vitality into the relaunch of PharmaSave’s ‘Naturals’ brand of vitamins,
increasing sales and making it easier for pharmacists to stock product

12. NextPhase produces colorful promotions that increase trial and penetration of specific
Canada Bread products

13. NextPhase launches an exclusive luxury yachting brand for ResortShips and
generates awareness with investors and the timeshare marketplace

14. NextPhase Revitalizes Rogers Group Financial Brand

15. Arcor enjoyed sweet success when NextPhase launched Whisper chocolates into
Western Canada with 65,000 samplings and a target market awareness of 25%

16. Through brand revitalization, NextPhase opens a new sales vista for
EuroLine Windows during tough economic times

17. FOOD PRODUCTS
Olivieri Foods Natural Selections
Rebranding of pasta and sauce packaging. Ad campaign and packaging for Canbra Food’s new
New in-store POS and consumer advertising. Natural Selections product line.

18. DELI PRODUCTS
Fletcher’s Fine Foods Freybe
Created a new snack pack design for Munch Kit and a complete advertising Rebranding of the company and products with a new identity,
campaign targeted to both the trade and consumers. packaging, POS, brochures and displays.

19. CONFECTIONARY PRODUCTS
Purdy’s Chocolates Rocky Mountain Chocolates
Seasonal and product campaigns that included Created seasonal advertising campaigns, in-store promotional
in-store packaging, POS and advertising. POS and customer loyalty marketing program.

20. BEVERAGE PRODUCTS
Sumac Ridge Estate Winery Pure Canada Water
New corporate identity and labels for Sumac Ridge’s fine wines. Designed a new identity and packaging, and launched Pure Canada,
a new bottled water.

21. BEVERAGE & BAKERY PRODUCTS
Labatt Brewing Company Olafson’s
A summer promotion for Labatt’s 24 cans mixed pack, including Product launch including packaging and trade brochures for
trade brochures and in-store POS. new breakfast pita product line.

22. BAKERY PRODUCTS
Original Cakerie Sepp’s Gourmet Foods
New corporate ID, signage, corporate and product brochures, Complete product marketing package to assist in marketing
advertising, direct marketing campaigns and in-restaurant POS. their product line to food distributors and the grocery trade.
The project also included product packaging.

23. HOUSEHOLD PRODUCTS
Scott Paper’s Purex Jumbo Rolls Scott Paper
The launch of the new 50% more sheets Purex rolls for Scott used Product launch for Purex “Soft Tones” coloured bathroom tissue.
consumer FSIs, trade brochures, in-store POS and packaging redesign. Included packaging and POS.

24. CONSUMER PRODUCTS
Redavid Hair Care Products LifeScan
Launch of natural hair care products included new Product launch for the PenLet Plus, a painless blood sampler,
packaging design and in-store POS. included an advertising campaign, in-store POS and trade brochures.

25. ONLINE PRODUCTS
PhotoChannel Networks EWRX Internet Systems
An advertising campaign targeted at consumers to raise awareness Produced a dynamic display, including interactive computer touch screens,
of PhotoChannel’s online photo-finishing services. as part of a complete branding program for EWRX.

26. FOOD PRODUCTS
McGavin’s Bakery (now Canada Bread)
New package design for the Sandwich variety of breads as well
as other lines of baked goods.

27. For further information, please contact:
Ullrich Schade NextPhase Strategy Marketing Inc.
President & Creative Director Suite 400 – 1445 West Georgia Street
uschade@nextphasestrategy.com Vancouver BC Canada V6G 2T3
T 604-669-1180 x 301
www.nextphasestrategy.com