Pargat Singh Sidhu presented on measuring the effectiveness of store displays. The presentation discussed Corporates World, a leading merchandising service organization. It analyzed the company's strengths, weaknesses, opportunities, and threats. The objective was to understand how different types of visual merchandising like window displays, in-store displays, floor merchandising, and promotional signage influence impulse purchases. Research found these practices significantly influence consumer buying behaviors. Recommendations included improving window and in-store displays to attract customers and increase impulse purchases.