The document discusses the results of an annual survey conducted with 1,200 supermarket shoppers across the United States. It finds that shoppers are dividing their shopping across more stores and formats, putting pressure on stores to increase basket size during each visit. Satisfied shoppers are higher spending and more loyal over time. The survey evaluates supermarkets on factors like quality, variety, service and value. It finds that supermarkets scored highest on food quality and cleanliness, and lowest on associate knowledge, value for money, and associate availability. Satisfaction declines as the day progresses. The document provides recommendations for supermarkets to improve satisfaction, spending and loyalty by ensuring item availability, variety, value, and excellent service from associates.
Shopper Marketing and the Path to PurchaseRobin Brown
The document discusses measuring how consumers purchase consumer packaged goods (CPG) categories. It suggests that research should focus on both "why" consumers purchase as well as "how" they purchase. It examines different trip types and buying styles, and how these may impact attitudes and behaviors toward price, brand, and category purchases for various CPGs like coffee, potato chips, frozen meals, and more. The document advocates measuring both the "how" and "why" of consumer purchase decisions and behaviors.
Research for analysis was conducted at Super Stop & Shop, in Glendale, NY. Slideshow is a result of student research and is not the result of research conducted by The Stop & Shop Company, LLC or their affiliates. Photos of the Stop & Shop store logo, smartphone application, products, coupons, and Stop & Shop Card are property of The Stop & Shop Company, LLC.
1. The document discusses various aspects of consumer behavior including the buying process, perceived risk, influence of family life cycle, new urban families, industrial consumer behavior, and differences between individual and industrial consumer behavior.
2. Key aspects of marketing research are covered such as the research process, design, analysis methods, and preparing the marketing research report. Different types of marketing research are also discussed including new product launch research, advertising research, customer satisfaction research, and competitor analysis research.
3. Distribution and retail store image research methods are summarized as well as how to understand results, draw conclusions and communicate findings in a marketing research report. The document provides an overview of important consumer behavior and marketing research concepts.
Shopper marketing is the use of insights-driven initiatives to satisfy shoppers' needs, enhance their shopping experience, and improve brand equity for retailers and manufacturers, with the goal of improving business results for all parties. Shopper marketing has become increasingly important due to the large number of marketing messages consumers are exposed to daily, the abundance of retail options, and shoppers' tendency to switch brands frequently and shop at multiple retailers. Effective shopper marketing requires understanding how shoppers think, plan, decide, and evaluate their shopping experiences through research methods like focus groups, surveys, and in-store observations.
The document discusses the retail marketing mix, which refers to the various elements and methods required to formulate and execute a retail marketing strategy. The essential elements of a retail marketing mix include store location, merchandise assortments, store ambience, customer service, price, communication with customers, personal selling, store image, store design, sales incentives, people, process, and physical evidence. Retail managers must determine the optimal mix of these elements and coordinate them to create a distinct image for each store and meet the expectations of target customers. The retail marketing mix is how a retailer implements its marketing strategy in a way that is consistent across elements and responsive to competitors.
This document outlines the agenda for a workshop on shopper marketing. The workshop will cover: 1) Defining shopper marketing and how it has evolved from a focus on advertising to understanding shoppers, 2) Examining the retailer perspective, 3) Distinguishing shoppers from consumers, 4) Shopper ergonomics and behavior, 5) Best practices in shopper marketing, and 6) Shopper research. Shopper marketing aims to influence purchasing decisions made at the point of sale by understanding shoppers and using marketing strategies accordingly.
This document provides information about Heritage Foods, an Indian supermarket chain. It summarizes Heritage's store presence in Hyderabad, Bengaluru, and Chennai, customer demographics including most customers being ages 25-55 with monthly incomes over 30,000 rupees, and store formats ranging from 2500-6000 square feet. It also outlines Heritage's branding and marketing partnership opportunities available to other companies, including various in-store media placements and promotional campaigns.
The document discusses the results of an annual survey conducted with 1,200 supermarket shoppers across the United States. It finds that shoppers are dividing their shopping across more stores and formats, putting pressure on stores to increase basket size during each visit. Satisfied shoppers are higher spending and more loyal over time. The survey evaluates supermarkets on factors like quality, variety, service and value. It finds that supermarkets scored highest on food quality and cleanliness, and lowest on associate knowledge, value for money, and associate availability. Satisfaction declines as the day progresses. The document provides recommendations for supermarkets to improve satisfaction, spending and loyalty by ensuring item availability, variety, value, and excellent service from associates.
Shopper Marketing and the Path to PurchaseRobin Brown
The document discusses measuring how consumers purchase consumer packaged goods (CPG) categories. It suggests that research should focus on both "why" consumers purchase as well as "how" they purchase. It examines different trip types and buying styles, and how these may impact attitudes and behaviors toward price, brand, and category purchases for various CPGs like coffee, potato chips, frozen meals, and more. The document advocates measuring both the "how" and "why" of consumer purchase decisions and behaviors.
Research for analysis was conducted at Super Stop & Shop, in Glendale, NY. Slideshow is a result of student research and is not the result of research conducted by The Stop & Shop Company, LLC or their affiliates. Photos of the Stop & Shop store logo, smartphone application, products, coupons, and Stop & Shop Card are property of The Stop & Shop Company, LLC.
1. The document discusses various aspects of consumer behavior including the buying process, perceived risk, influence of family life cycle, new urban families, industrial consumer behavior, and differences between individual and industrial consumer behavior.
2. Key aspects of marketing research are covered such as the research process, design, analysis methods, and preparing the marketing research report. Different types of marketing research are also discussed including new product launch research, advertising research, customer satisfaction research, and competitor analysis research.
3. Distribution and retail store image research methods are summarized as well as how to understand results, draw conclusions and communicate findings in a marketing research report. The document provides an overview of important consumer behavior and marketing research concepts.
Shopper marketing is the use of insights-driven initiatives to satisfy shoppers' needs, enhance their shopping experience, and improve brand equity for retailers and manufacturers, with the goal of improving business results for all parties. Shopper marketing has become increasingly important due to the large number of marketing messages consumers are exposed to daily, the abundance of retail options, and shoppers' tendency to switch brands frequently and shop at multiple retailers. Effective shopper marketing requires understanding how shoppers think, plan, decide, and evaluate their shopping experiences through research methods like focus groups, surveys, and in-store observations.
The document discusses the retail marketing mix, which refers to the various elements and methods required to formulate and execute a retail marketing strategy. The essential elements of a retail marketing mix include store location, merchandise assortments, store ambience, customer service, price, communication with customers, personal selling, store image, store design, sales incentives, people, process, and physical evidence. Retail managers must determine the optimal mix of these elements and coordinate them to create a distinct image for each store and meet the expectations of target customers. The retail marketing mix is how a retailer implements its marketing strategy in a way that is consistent across elements and responsive to competitors.
This document outlines the agenda for a workshop on shopper marketing. The workshop will cover: 1) Defining shopper marketing and how it has evolved from a focus on advertising to understanding shoppers, 2) Examining the retailer perspective, 3) Distinguishing shoppers from consumers, 4) Shopper ergonomics and behavior, 5) Best practices in shopper marketing, and 6) Shopper research. Shopper marketing aims to influence purchasing decisions made at the point of sale by understanding shoppers and using marketing strategies accordingly.
This document provides information about Heritage Foods, an Indian supermarket chain. It summarizes Heritage's store presence in Hyderabad, Bengaluru, and Chennai, customer demographics including most customers being ages 25-55 with monthly incomes over 30,000 rupees, and store formats ranging from 2500-6000 square feet. It also outlines Heritage's branding and marketing partnership opportunities available to other companies, including various in-store media placements and promotional campaigns.
The document discusses the need for marketing to integrate a "shopper-centric" approach. It notes that retailers have gained more influence as trade spend has increased, and most promotions lose money. By focusing on influencing shopper behavior through availability, communication, and offers tailored to specific channels, brands can better drive sales and increase profits. The document advocates for revising brand strategy, prioritizing high-impact channels, and investing in an integrated in-store marketing mix centered around shopper behavior.
The positioning process is important for organizations to implement their marketing strategy. It is difficult to identify and select the correct positioning strategy and process. The document then discusses several key steps in the positioning process, including identifying competitors, determining how competitors are perceived, analyzing customers, making a positioning decision, and monitoring the position.
This document discusses the retail industry and organized retailing in India. It defines key terms like retailing, retailer, and organized versus unorganized retail. It notes that organized retail makes up only 2% of the Indian market currently but is growing rapidly. The retail industry is transforming in India as incomes rise, more people live in cities, and consumers aspire to new products and shopping experiences. Future projections estimate organized retail will capture 28% of the Indian market by 2017, representing rapid growth compared to other countries at similar development levels.
Shopper Marketing - The Great Marketing Shiftinsight instore
Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.
Consumer behavior is the study of how people make decisions regarding products and services. It is influenced by psychological, personal, and social factors. Understanding consumer behavior allows companies to satisfy customer needs, develop effective marketing strategies, identify new opportunities, and select target markets. As technology advances, consumers are more informed, engaged in product design, and concerned with sustainability. They also use multiple devices and have high expectations for the customer experience across online and offline channels. Stages of purchase in electronic markets include researching options before buying, evaluating quality and service during purchase, and needing support after purchase. Challenges include addressing consumer concerns over privacy, quality, and convenience on mobile apps.
Consumer Behavior and Marketing Strategy chapter 1 moghimiBahman Moghimi
This document provides an introduction to consumer behavior and marketing strategy. It defines key concepts like marketing, consumer behavior, and marketing strategy. It discusses three major approaches to studying consumer behavior: interpretive, traditional, and marketing science. It also identifies the groups that use consumer behavior research - marketing organizations, government/political organizations, and consumers. Finally, it examines the role of consumer behavior research in informing marketing strategies and helping companies understand customers.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Markets can be segmented by demographics, behaviors, geography, and psychographics. The key aspects of segmentation and positioning are discussed in detail.
This document discusses shopper marketing and provides an overview of key concepts. It begins with definitions of shopper marketing and explains that the goal is to satisfy shoppers' needs, enhance their shopping experience, and improve brand equity for retailers and manufacturers. Several reasons are then given for why shopper marketing is important, including the abundance of choices for consumers and marketing messages. The presentation outlines differences between consumer and shopper marketing, discusses overcoming shopping barriers, and provides steps for an effective shopper marketing strategy including understanding the market, defining the strategy, and measuring results. Finally, it covers important trends in shopper marketing such as consumers seeking more relevant information and the increasing role of digital and multi-channel approaches.
The State of Customer Devotion in UAE Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
Impact of Store Ambience on Consumer Variety Seeking BehaviourKaran Jaidka
The document discusses the impact of store ambience on consumer variety seeking behaviour. It first defines key terms like store environment, variety seeking behaviour, and discusses factors that influence each. It then identifies research problems to study the relationship between variables like positive affect, store environment, optimum stimulation level, and deal proneness on variety seeking. Hypotheses are proposed and a conceptual model is presented. The document further describes the research methodology used, including sample, measures, and statistical analysis. It presents results of testing the hypotheses and concludes with limitations and future research opportunities.
The document summarizes a research project comparing brand loyalty for the apparel brands Arrow, Allen Solly, and Van Heusen. The objectives are to select the three brands, identify their products/markets, devise a methodology to measure consumer loyalty, formulate a questionnaire using statistical tools, and study how to increase brand loyalty and profits. The literature review discusses factors influencing brand loyalty like perceived value, satisfaction, trust and repeat purchases. It also outlines research methodology including exploratory/conclusive research using primary/secondary data collection and statistical analysis.
The State of Customer Devotion in UK Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
Consumer markets consist of household consumers who buy goods for personal or family use. Characteristics of consumer markets include demographic factors like age, income, and household size. They also have psychographic characteristics relating to interests and attitudes. Behavioral characteristics are determined through marketing research and include brand loyalty and product usage. Geographic characteristics consider factors such as market size, population density, and climate.
The main types of consumer markets are consumer products markets for goods like electronics and clothing, food and beverage markets, and retail markets comprising stores. When making purchases, consumers go through stages including problem recognition, information search, alternative evaluation, the purchase decision, and post-purchase behavior like satisfaction levels. Personal factors like age, as well as psychological
Presentation on consumer behaviour and marketing strategyKARISHMA KUMARI
It is based on the consumer behaviour and their process and the marketing strategy how it influence on different products or brands. I took the example of PUMA its marketing strategy how it works and how it is brought to the market.
Trader Joe's lures customers with novel and intriguing grocery items rather than trying to offer all items customers may need. The document suggests Trader Joe's focuses on unique products to attract shoppers rather than having a broad selection of more common grocery products.
Consumer behavior involves how individuals search for, purchase, use, and dispose of products and services. It is influenced by cultural, social, psychological, and personal factors. Marketers must understand consumer behavior to effectively target, position, and appeal to consumers. Advertising plays an important role in influencing consumer behavior by creating brand awareness, image, and loyalty. For advertising to be effective, it must understand consumer needs, target the appropriate audience, and convey the right message about a product's benefits.
The document outlines definitions and provisions related to the Employees' Provident Fund Act of 1952 in India, including defining terms like employer, employee, wages, and establishing provident funds. It discusses the establishment of a Central Board to administer the funds and an Executive Committee to assist it. State boards may also be constituted to exercise powers assigned by the Central Government.
This document discusses the importance of understanding shopper behavior in stores to create value for brands. It notes that 70% of purchase decisions are made in-store, but this environment is often misunderstood. The document outlines three key things brands must know: 1) dynamics of the shopping environment and what influences shoppers, 2) what motivates shoppers, and 3) incorporating the strategic objectives of the brand. Understanding shoppers, not just consumers, is important as competition intensifies. Creating the right in-store experiences and environments can help brands differentiate themselves and create value for both the brand and retailer.
The document discusses the need for marketing to integrate a "shopper-centric" approach. It notes that retailers have gained more influence as trade spend has increased, and most promotions lose money. By focusing on influencing shopper behavior through availability, communication, and offers tailored to specific channels, brands can better drive sales and increase profits. The document advocates for revising brand strategy, prioritizing high-impact channels, and investing in an integrated in-store marketing mix centered around shopper behavior.
The positioning process is important for organizations to implement their marketing strategy. It is difficult to identify and select the correct positioning strategy and process. The document then discusses several key steps in the positioning process, including identifying competitors, determining how competitors are perceived, analyzing customers, making a positioning decision, and monitoring the position.
This document discusses the retail industry and organized retailing in India. It defines key terms like retailing, retailer, and organized versus unorganized retail. It notes that organized retail makes up only 2% of the Indian market currently but is growing rapidly. The retail industry is transforming in India as incomes rise, more people live in cities, and consumers aspire to new products and shopping experiences. Future projections estimate organized retail will capture 28% of the Indian market by 2017, representing rapid growth compared to other countries at similar development levels.
Shopper Marketing - The Great Marketing Shiftinsight instore
Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.
Consumer behavior is the study of how people make decisions regarding products and services. It is influenced by psychological, personal, and social factors. Understanding consumer behavior allows companies to satisfy customer needs, develop effective marketing strategies, identify new opportunities, and select target markets. As technology advances, consumers are more informed, engaged in product design, and concerned with sustainability. They also use multiple devices and have high expectations for the customer experience across online and offline channels. Stages of purchase in electronic markets include researching options before buying, evaluating quality and service during purchase, and needing support after purchase. Challenges include addressing consumer concerns over privacy, quality, and convenience on mobile apps.
Consumer Behavior and Marketing Strategy chapter 1 moghimiBahman Moghimi
This document provides an introduction to consumer behavior and marketing strategy. It defines key concepts like marketing, consumer behavior, and marketing strategy. It discusses three major approaches to studying consumer behavior: interpretive, traditional, and marketing science. It also identifies the groups that use consumer behavior research - marketing organizations, government/political organizations, and consumers. Finally, it examines the role of consumer behavior research in informing marketing strategies and helping companies understand customers.
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)Babasab Patil
The document discusses market segmentation and positioning. It defines market segmentation as dividing a large market into smaller, more homogeneous subgroups based on characteristics like needs, behaviors, or demographics. Effective segmentation requires groups that are measurable, substantial, accessible, differentiable, and actionable. Markets can be segmented by demographics, behaviors, geography, and psychographics. The key aspects of segmentation and positioning are discussed in detail.
This document discusses shopper marketing and provides an overview of key concepts. It begins with definitions of shopper marketing and explains that the goal is to satisfy shoppers' needs, enhance their shopping experience, and improve brand equity for retailers and manufacturers. Several reasons are then given for why shopper marketing is important, including the abundance of choices for consumers and marketing messages. The presentation outlines differences between consumer and shopper marketing, discusses overcoming shopping barriers, and provides steps for an effective shopper marketing strategy including understanding the market, defining the strategy, and measuring results. Finally, it covers important trends in shopper marketing such as consumers seeking more relevant information and the increasing role of digital and multi-channel approaches.
The State of Customer Devotion in UAE Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
Impact of Store Ambience on Consumer Variety Seeking BehaviourKaran Jaidka
The document discusses the impact of store ambience on consumer variety seeking behaviour. It first defines key terms like store environment, variety seeking behaviour, and discusses factors that influence each. It then identifies research problems to study the relationship between variables like positive affect, store environment, optimum stimulation level, and deal proneness on variety seeking. Hypotheses are proposed and a conceptual model is presented. The document further describes the research methodology used, including sample, measures, and statistical analysis. It presents results of testing the hypotheses and concludes with limitations and future research opportunities.
The document summarizes a research project comparing brand loyalty for the apparel brands Arrow, Allen Solly, and Van Heusen. The objectives are to select the three brands, identify their products/markets, devise a methodology to measure consumer loyalty, formulate a questionnaire using statistical tools, and study how to increase brand loyalty and profits. The literature review discusses factors influencing brand loyalty like perceived value, satisfaction, trust and repeat purchases. It also outlines research methodology including exploratory/conclusive research using primary/secondary data collection and statistical analysis.
The State of Customer Devotion in UK Retail: Part TwoICLP_Loyalty
If you believe your customers are cheating on you with other retail brands, it is time to focus your attention on strategies that can create true customer devotion. Part two of our customer devotion series focuses on the levers you can pull to achieve a loyal customer base.
Consumer markets consist of household consumers who buy goods for personal or family use. Characteristics of consumer markets include demographic factors like age, income, and household size. They also have psychographic characteristics relating to interests and attitudes. Behavioral characteristics are determined through marketing research and include brand loyalty and product usage. Geographic characteristics consider factors such as market size, population density, and climate.
The main types of consumer markets are consumer products markets for goods like electronics and clothing, food and beverage markets, and retail markets comprising stores. When making purchases, consumers go through stages including problem recognition, information search, alternative evaluation, the purchase decision, and post-purchase behavior like satisfaction levels. Personal factors like age, as well as psychological
Presentation on consumer behaviour and marketing strategyKARISHMA KUMARI
It is based on the consumer behaviour and their process and the marketing strategy how it influence on different products or brands. I took the example of PUMA its marketing strategy how it works and how it is brought to the market.
Trader Joe's lures customers with novel and intriguing grocery items rather than trying to offer all items customers may need. The document suggests Trader Joe's focuses on unique products to attract shoppers rather than having a broad selection of more common grocery products.
Consumer behavior involves how individuals search for, purchase, use, and dispose of products and services. It is influenced by cultural, social, psychological, and personal factors. Marketers must understand consumer behavior to effectively target, position, and appeal to consumers. Advertising plays an important role in influencing consumer behavior by creating brand awareness, image, and loyalty. For advertising to be effective, it must understand consumer needs, target the appropriate audience, and convey the right message about a product's benefits.
The document outlines definitions and provisions related to the Employees' Provident Fund Act of 1952 in India, including defining terms like employer, employee, wages, and establishing provident funds. It discusses the establishment of a Central Board to administer the funds and an Executive Committee to assist it. State boards may also be constituted to exercise powers assigned by the Central Government.
This document discusses the importance of understanding shopper behavior in stores to create value for brands. It notes that 70% of purchase decisions are made in-store, but this environment is often misunderstood. The document outlines three key things brands must know: 1) dynamics of the shopping environment and what influences shoppers, 2) what motivates shoppers, and 3) incorporating the strategic objectives of the brand. Understanding shoppers, not just consumers, is important as competition intensifies. Creating the right in-store experiences and environments can help brands differentiate themselves and create value for both the brand and retailer.
This document provides an overview and instructions for using the Eclipse integrated development environment (IDE) for creating and running Java programs. It covers getting started with Eclipse, choosing a perspective, creating a Java project and class, compiling and running programs within Eclipse, running programs from the command line, and debugging programs using Eclipse's debugger. The document contains screenshots to illustrate the various Eclipse windows and menus.
The document announces the winners of an AM Tech class Earth Day photo contest. There are photos submitted by 21 students with captions about cleaning up Palmer Way, keeping it clean, the importance of water and Earth, and thinking of Earth Day every day. The overall message is promoting Earth Day themes through student photos.
This document discusses developing mobile and web applications for Indonesia's growing market. It notes that Indonesia has the fourth largest population but low internet penetration and a high use of mobile phones. An email and SMS translation application is proposed to help address Indonesia's language barriers and communicate across borders by integrating with Blackberry's email and SMS features. There are plans to expand this translation application and explore monetization opportunities through advertising within the popular email and SMS functions on smartphones.
Manusia dewasa ini mengalami kebingungan dalam membuat ukuran tentang kepribadian. Banyak orang mengukur kepribadian dari ketampanan-kecantikan, harta, taqdir fisik seperti bentuk bibir, jenis rambut, golongan darah, tanggal lahir, dan sebagainya. Bagi yang mengukur kepribadian dari fisik, ini tampak jelas dari bagaimana manusia mengidolakan para artis televisi dan menjadikannya acuan dalam bersikap dan penampilan. Bagi yang mengukur kepribadian dari taqdir lain seperti zodiak, golongan darah, bentuk bibir, terlihat dari betapa digemarinya ramalan-ramalan atau prediksi2 yang ada di media cetak dan elektronik. Seluruh penilaian tadi pasti akan berujung pada kekeliruan. Sebab Allah SWT Dzat yang menciptakan dan akan menghisab kita tidak menghisab kita dari taqdir fisik maupun harta, tetapi dari hati dan amal perbuatan kita. Lalu bagaimana semestinya kepribadian diukur? Ada dua komponen yang bisa digunakan untuk mengukur kepribadian: 1. Aqliyah (pola pikir) 2.Nafsiyah (pola sikap). Lebih jelasnya, simak saja presentasi berikut:
Download font yg dibutuhkan disini: https://goo.gl/paMOxI
Indonesia dalam Cengkeraman Neoliberalisme NeoimperialismeRidwan Kurniawan
Indonesia telah dipaksa menggunakan sistem sekuler sejak kemerdekaannya. Orde dan rezim datang silih berganti, namun bukan kesejahteraan yang dirasakan. Kehidupan semakin kapitalistik. Negara berlepas tanggungjawab dari urusan-urusan rakyat. Subsidi migas dicabut, pajak dinaikkan, BUMN diprivatisasi. Pendidikan, kesehatan, harus dibayar dengan harga mahal.
Dulu penjajah datang dengan tank, pesawat tempur dan tentara. Namun saat ini penjajah menguasai kita dengan saham, aturan, undang-undang, mafia politik, dan pemikiran liberal. Disisi lain, suara-suara Islam dibungkam. Dicitrakanlah Islam ideologis sebagai ancaman. Padahal sejulerisme, kapitalisme, neoliberal-dan neoimperialisme lah yang telah menghancurkan negeri ini.
This document introduces Apache Spark. It discusses MapReduce and its limitations in processing large datasets. Spark was developed to address these limitations by enabling fast sharing of data across clusters using resilient distributed datasets (RDDs). RDDs allow transformations like map and filter to be applied lazily and support operations like join and groupByKey. This provides benefits for iterative and interactive queries compared to MapReduce.
Spark Streaming allows for scalable, high-throughput, fault-tolerant stream processing of live data streams. It works by chopping data streams into batches, treating each batch as an RDD, and processing them using RDD transformations and operations. This provides a simple abstraction called a DStream that represents a continuous stream of data as a series of RDDs. Transformations applied to DStreams are similarly applied to the underlying RDDs. Spark Streaming also supports window operations, output operations, and integrating streaming with Spark's ML and graph processing capabilities.
Dokumen membahas pentingnya tauhid dan khilafah bagi umat Islam. Tauhid adalah menyembah Allah semata tanpa mencampuradukkan dengan yang lain. Khilafah bertujuan menyatukan umat Islam, menegakkan hukum syara', dan menyebarkan agama Islam. Dokumen menyimpulkan bahwa tauhid dan khilafah tidak boleh dipertentangkan dan khilafah saat ini menjadi isu yang paling mendesak bagi umat Islam.
The Untold Story - Membuka Kembali Torehan Emas Peradaban IslamRidwan Kurniawan
Jika kita membuka buku pelajaran sejarah dunia manapun, maka kerap kita temukan sejarah yang selalu diceritakan dari sudut pandang barat, dalam urutan yang telah baku. Mulai dari kejayaan peradaban Lembah Nil dan Mesopotamia, Melalui Yunani, Roma, lalu Revolusi Industri, Revolusi Prancis, hingga bangkitnya negara sekuler dan kejayaan demokrasi. Islam hanya merupakan sebuah bab pendek dalam kisah panjang sejarah dunia itu, digabung dengan cerita tentang beberapa peraban lain yang dianggap pinggiran. Sejarah versi Barat selalu menganggap kecil sebuah peradaban yang pernah menjadi pusat dunia ini. Inilah The Untold Story -kisah yang tak terkisahkan. "Deleted scene" dari sejarah dunia yang sengaja ditutupi Barat dan kurikulum pendidikan yang ada sehingga umat Islam tidak memiliki emosi dan kebanggaan pada sejarah pendahulu mereka. Mari kita simak paparan KH.M.Hafidz Abdurrahman presentasi berikut ini.
Download audio di: https://ceramahideologis.wordpress.com/2015/05/17/the-untold-story
Indonesia memperoleh kemerdekaan pada 1945 namun pengaruh asing, khususnya Amerika Serikat, masih kuat. Sejak Orde Baru, undang-undang kunci seperti di sektor pertambangan dan investasi disusun untuk menjamin kepentingan asing. Walaupun telah berlalu puluhan tahun, pemerintah lokal masih gagal memanfaatkan kekayaan alam untuk kesejahteraan rakyat. Kemerdekaan sejati hanya dapat dicap
Macam Riba dan Contoh-contohnya - Titok PriastomoRidwan Kurniawan
Dokumen tersebut membahas tentang pengertian, macam-macam, dan contoh-contoh riba dalam jual beli dan utang. Ada dua jenis riba dalam jual beli yaitu antar barang ribawi sejenis yang harus setimbang dan tunai, serta antar barang berbeda yang cukup tunai. Sedangkan dalam utang terdapat riba qardh, dain, dan nasi'ah yang semuanya haram.
IBM has a long history dating back to 1911 and has transformed over the decades from a producer of tabulating machines and services into a global technology services and software company led by executives like Thomas Watson Sr., Lou Gerstner, and Sam Palmisano who implemented strategies shifting IBM away from hardware and towards higher value services and solutions. Under Gerstner and Palmisano, IBM divested low-value assets and acquired numerous software companies to build a portfolio focused on infrastructure, integration, and innovation to become a globally integrated enterprise.
1) The document describes a business improvement model called "Opportunity Management" that helps companies improve financial performance through demand, distribution, and discipline.
2) Key aspects of the model include identifying new opportunities, managing products and planning, analyzing competitors and clients, and tracking reviews.
3) The model uses numerical profiling of opportunities, competitors, and the company to compare disparate opportunities and help the company select the ideal opportunities for success.
CleanTech Business Accelerator Pty Ltd (CTechBA) is a business accelerator and sustainability consultancy based in Australia that provides services to cleantech companies, sustainability partners, and others. CTechBA offers business development support, capital raising assistance, marketing, and access to global partnerships. It aims to match client needs with emerging cleantech solutions through its network and fast-track assistance programs. CTechBA is led by experienced executives and provides hands-on support through commercialization and international expansion.
Ramadhan dan Persatuan Umat - KH.M.Shiddiq Al JawiRidwan Kurniawan
Dokumen membahas persiapan Ramadhan dan persatuan umat Islam. Persatuan umat dijelaskan sebagai kesatuan seluruh umat Islam di bawah satu kepemimpinan Khalifah. Dokumen juga menyebutkan dalil-dalil wajibnya persatuan umat berdasarkan sunnah dan ijma' para sahabat, di antaranya hadis tentang pembunuhan bagi yang memecah belah kesatuan umat.
Bridging the divide between brand and shopper marketingTNS
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.
The document provides a history and background of Britannia, one of India's largest biscuit companies. It details how Britannia was founded in 1892 in Kolkata with an initial investment of Rs. 295. Over the decades, Britannia mechanized its operations, received government contracts during WWII, diversified its product portfolio, and grew to become a top food brand in India through innovative marketing campaigns. Britannia remains an iconic Indian brand over a century after its founding, having expanded its product lines and grown its market share through strategic acquisitions and joint ventures.
Unit 3 consumer behaviour (for sa1 ) - Class 11 - CBSE - 2016/17Lovell Menezes
The document discusses the importance of studying consumer behavior for marketers. It defines consumer behavior and outlines its scope. Understanding consumer behavior helps marketers 1) design better products that meet consumer needs, 2) make products available at the right place and time, 3) design promotional programs aimed at the right individuals, 4) ensure information is available through appropriate media, and 5) make better pricing decisions based on consumer values and competitors. Studying why consumers have certain preferences is key to exploiting opportunities and meeting challenges in the market.
Shopper path to purchase three biggest decisions you can influencedkcvoom
This document discusses shopper insights and the path to purchase. It begins by establishing that shoppers are different than consumers and outlines a framework showing the cyclical decision making process between consumer demand and shopper purchases. It then provides a case study analyzing a specific retailer's top shopper segments to provide recommendations on how to influence key decisions around store choice, category purchases, and promotions to drive sales. The recommendations are tailored for each high-value segment and focus on leveraging digital tools, customizing assortments and messaging, and promoting strategically in high-performing store locations.
This document discusses how shopper marketing and technology are evolving. It notes that the rise of e-commerce has changed consumer shopping habits and encouraged traditional stores to keep up. All areas of shopper marketing now need innovative ways to stay relevant. The future of in-store shopping will be increasingly high-tech, using technologies like smartphones and wearables. However, it's important to remember that fundamentally, brand loyalty depends on considering the consumer. Personal touches can still make an impact alongside technological advances. The collection of essays will discuss how shopper marketing is changing globally and how stores and brands are adapting.
Retailers use several techniques to segment consumer markets, including demographic, geographic, psychographic (lifestyle), and benefit segmentation. Demographic segmentation divides consumers by easily measured variables like age, gender, income and education. Psychographic segmentation uses variables like personality, values, attitudes, interests and lifestyles to identify target segments. Benefit segmentation groups consumers seeking similar benefits from products. Effective segmentation identifies groups that are identifiable, reachable, substantial and actionable.
Assessment of most selling staples & FMCG products in mop & pop stores close ...BHOMA RAM
The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
An PPT on Consumer Behaviour and Market SegmentationMOHD AMAAN HASAN
This document provides information about consumer behavior and market segmentation. It lists the names of students and their teacher. It then defines consumer behavior and explains why understanding it is important for marketers. It discusses the four types of consumer behavior and different factors that influence consumer decisions. The document also defines market segmentation and explains the need for it and its benefits. It describes different types of market segmentation including demographic, psychographic, behavioral, and geographic segmentation. Finally, it discusses the importance of conducting a consumer behavior audit to understand internal and external influences on consumers.
Insight Fuelled Shopper Marketing - Engage Shopper MarketingMerlien Institute
This document provides information about the Insight Valley Asia 2013 conference on May 16-17 in Bangkok, Thailand. It discusses topics that will be covered at the conference including understanding shopper behavior, integrating marketing approaches, defining consumption opportunities, and promoting brands effectively in stores. The conference aims to help consumer goods companies identify growth opportunities and savings through the application of shopper marketing insights.
International management of future group ppthiteshkrohra
Future Group is a large Indian retailer established in 1994 with a vision to provide diverse retail and business services. It operates over 16 million square feet of retail space in 73 cities across India. Future Group's core business is retail, along with business process outsourcing, new media, security, and construction. Big Bazaar is Future Group's flagship hypermarket brand, applying a "selling concept" to attract customers with large product selections and promotional offers. Customer research found that staff could improve support and that some customers were unaware of special offers.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
International Journal of Business and Management Invention (IJBMI)inventionjournals
The document is a research paper that examines customers' post-purchase behavior of retailers' brands. It analyzes a sample of 500 customers through surveys and interviews. The study finds that customers are generally satisfied with retailers' brands and that retailers actively work to solve any product issues for customers. Customers also feel retailers' stores provide a relaxing shopping environment. However, the paper aims to further analyze how customers' demographic characteristics and purchasing experiences affect their post-purchase behavior and relationship with retailers' brands.
Brand positioning involves emphasizing the distinguishing characteristics of a brand that make it appealing to consumers and different from competitors. It specifies how a brand's products will penetrate the market to grow market share. Developing an effective brand position involves defining the target market, relevant competitive categories, a unique point of difference valued by consumers, and messaging that communicates this difference. Choosing the right point of difference is key - it must distinguish the brand in a way that motivates customers.
The document discusses findings from POPAI's 2012 Shopper Engagement Study. It finds that the in-store decision rate has increased from 70% in 1995 to 76% in 2012, despite more pre-shopping options. While technology has changed shopping, in-store marketing plays a crucial role in purchase decisions. The study identifies four main shopper profiles that differ in their shopping goals, behaviors, and receptiveness to different marketing tactics.
The document provides 64 analytical questions to lead a deep-dive business review organized into 10 questions each for analyzing the marketplace, consumers, competitors, channels, brand, brand finances, and marketing execution. The questions are designed to provide insights on performance, opportunities, strengths, weaknesses, and risks across these key areas to identify challenges and inform strategic decision making.
1. The document outlines a 6 step workshop on shopper marketing. It discusses how shopper marketing has evolved from a focus on above-the-line advertising, to retailer marketing and category management, to now focusing on shoppers and their behavior, which is influenced by social media.
2. Shopper marketing is about understanding the new informed shopper and using that knowledge to influence them at the point of purchase through the marketing mix. The goal is to drive brand consumption by affecting shopper behavior.
3. Shopper marketing applies to any retail environment, both physical stores and online, as people make purchase decisions through new consideration routines and routes to purchase via different channels.
The document discusses a study conducted at Max Fashion stores in India to understand factors influencing consumer behavior. The objectives were to understand how store atmospherics, format, displays, and other factors impact apparel purchasing. Data was collected through customer interactions. Findings showed areas for improvement like window displays, music, assortment planning, inventory management. Recommendations included improving seasonality, organization, customer experience, and assortment based on trends and past sales.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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2. # Retail shelf will be the forward position in the battle for consumer spending. # Many brand owners have mistakenly treated the in-store experience as yet another operational function. And… Whyit matters?
3. # When consumers feel pain in the pocketbook, they react differently inside the store. Unfortunately, it is this in-store decision moment that is chronically misunderstood and under-resourced. # 70 percent or more of purchase decisions are made in-store
4. Procter and Gamble, consistently utilizes shopper insights to create store solutions that successfully grow the objectives of their brands
5. Understand differences between consumers and shoppers Then What’s the goal? Leveraging on shopper insights 1 Optimization of Brand Value
8. Possessing different needs.Shoppers shoppers shopping behaviour, habits, and practices segment them location, demographics, habits and practices their life often segment them vs. consumers CONSUMERS
9. 3 must-knows for the brand Leg 1 dynamics of the shopping environment what motivates and influences the shopper Leg 2 iii. Incorporating strategic objectives of the brand
11. #Merchandising logic in the form of category principles (e.g. vertical versus horizontal shelf arrangements by brand, scent, size, etc) #Planned adjacencies and store layout both within and across the categories #Category and brand sign-posting and way finding
12. Contd.. # Total store planning and flow # Packaging # Multi-level communication # Emotive and interactive communication- imagery, technology, or out-of-box displays
14. #What drives the shopper to go to a store, and on what kinds of trips to the store is the brand likely to be purchased? #Is the category usually a destination, planned, unplanned, or impulse purchase and what drives that role?
15. #What are the current purchase drivers and barriers in-store? #What information do shoppers seek in the store, specifically?
16. #How do shoppers select and de-select options and what are the decision hierarchies? #How do shoppers want to interact with products? What interaction do they need?
17. #How do shoppers orient themselves in the category? In the store?
18. 2nd Leg to unlocking in store value Incorporating strategic objectives of the brand besides understanding shoppers, brands must also be clear about what they want to achieve with shoppers
19. Promoting trial Facilitating greater purchase frequency Encouraging trade up Adding or increasing margin variants Motivating multi-product routines Strategies for the brand
20. Summary Brands must get to know shoppers, not just consumers. The store environment is a brand opportunity, not just a point of tactical operations. As the competition for share and loyalty continues to get more intense, brands that manage the shopper aspect of their brand differentiate and create meaningful value as a brand and retailer partner.
21. References Article Understanding and Profiting from the Differences Between Shoppers and Consumers - Kelly Crouch and Emily Grant www.iStockphoto.com