Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered

1. TCS – Encouraging SFA Use
Submitted By: Himanshu Kumar
Ravi Shankar Verma
Akashay Srivastava
Harshal Rao
Anish Ahmed
Sukirti Tripathi

2. INTRODUCTION
• Tata Consultancy Services is a provider of information
technology (lT)services.
• It provides a wide range of services including business
consulting, information technology, business process
outsourcing(BPO), infrastructure, and engineering.
• The company operates in Americas, Europe, Middle
East and Asia Pacific.
• The company is a part of one of India’s most respected
business conglomerates the Tata Group.
• TCS started its operations in 1968, and pioneered the IT
services industry out of India.

3. J. R. D. Tata Faqir Chand
Kohli

4. • The company is headquartered in Mumbai, lndia.
• Offices: 289 across 46 countries
• Delivery : 147 centers in 21 countries
• subsidiary companies : 67
• Revenue: 17.5 million USD
• Number of employees: 387,223

5. HISTORY OF TCS
• Tata Consultancy Services Ltd (TCS) was founded in
1968 by a division of Tata Sons Limited.
• In 1981, TCS established India's first dedicated
software research and development center, the Tata
Research Development and Design Center (TRDDC) in
Pune.
• In 1985 TCS established India's first client-dedicated
offshore development center, set up for client Tandem.
• In 2005 TCS became the first India-based IT services
company to enter into the bioinformatics market.

6. • In 2006 TCS designed an ERP system for the Indian
Railway
• Catering and Tourism Corporation.
• TCS entered the small and medium enterprises market
for the first time in 2011, with cloud-based offerings.
• May 2013, TCS was awarded a six-year contract worth
over INR 1100 crores to provide services to the Indian
Department of Posts.
• July 2014, TCS became the first Indian company to
cross the Rs 5 lakh crore mark in market capitalization.

7. CLIENT CHALLENGES
• Sustaining Profitability in highly competitive and
rapidly changing environment.
• Creating and Sustaining Loyalty of a demanding
customer base.
• Building and managing complex customer
information.

8. • TCS offer CRM solutions across the following industry
verticals :-
Banking and
Financials
Insurance
Utilities
Healthcare
and Life
Sciences
Automotive
Manufacturing
High Tech Telecom
Retail
Travel,
Transport and
Hospitality

9. RETAIL :- MERCHANDISING SOLUTIONS
Challenges:
• Intensifying Competition, Expanding Boundaries,
Complex Global Supply Chain, and fickle customer
loyalty
TCS provides
• Adapt to the changing dynamics in merchandising
planning and execution Self & Space Planning

10. RFID
Current Challenges
• Improve customer satisfaction
• Traceability and Real time control to Retailers
• Increase profitability
TCS provides
• Access real time, consistent and accurate information
through its RFID technology

11. SUPPLIER RELATIONSHIP MANAGEMENT
Current Challenges
• Changing Consumer Demands, Eroding brand loyalty
and complex supply networks.
• Increase Efficiencies and find ways to get the right
products in the right place at right time.
TCS provides
• Enable companies to synchronize supply with demand
and leverage strategies sources to achieve cost
efficiency as well as customer satisfaction.

12. MULTI-CHANNEL RETAILING
• Numerous ways for customers to purchase goods and
services.
• Include selling through traditional outlets such as
catalogs, outlets, mail, and telephone and websites.
• They want to cover web, stores, call centre and kiosks.
• They want to integrate all operations to maximize every
touch point and give best customer experience.

13. RETAIL STORES
• It is the most critical touch points.
• They need to incorporate operational efficiencies and to
enhance the quality of service through technology
solution.
• It include category management, advance merchandising.
• TCS helps retail firms to provide good services to their
customers.
• TCS help retailers to implement smart stores.

14. SUPPLY CHAIN
• Need to maintain a dynamic supply chain.
• Need to adjust according to needs of unique customer
requirements.
• By implementing the supply chain planning, sourcing
and procurement, warehouse management,
transportation and supply chain integration.

15. MASTER DATA MANAGEMENT
 Challenges:
• Mergers and acquisitions and the opening up of new markets and sales
channels
• Data stored in disparate system
• Data synchronization is rapidly becoming imperative
• Accurate view of business
 What TCS provides:
• Works with retailers across globe to help them gain a consistent view of
their customers, suppliers, products, and employees
• Data strategy and consulting
• Data integration and product information management
• Master data management solutions

16. TRAVEL, TRANSPORT AND HOSPITALITY
 Challenges:
• Expanding globally
• Creating an agile IT architecture
• Customers acquisition and interaction lifecycle
• Increasing portfolio of products and services
• Innovate new business model and improve competitiveness
• Green initiatives
 What TCS Provides:
• New transformational programme
• Re-engineering
• E-commerce
• Loyalty management solution
• Specialized flight system

17. AIRLINES
 Challenges:
• Sustaining and surviving crises
• Making uniqueness in enhancing customers experience
• Network airline and cargo traffic
 What TCS Provides:
• Airline service delivery platform
• Simulators and airlines massage adapters
• Strong domain understanding

18. HOSPITALITY
Challenges:
• Guest expectation
• Creating a effective chain through multiple channels
• Providing transparency
 CRM Solution:
• Provide optimization regarding location, language, cost
• Collaboration between client and technology
• Best practices for boost up value of customer

19. LOGISTICS
Challenges:
• Operating rate reduction
• Fluctuations in supply chain
• Maximizing asset utilization
• Reducing impact of environment
 CRM Solutions:
• Provides flexible reliable efficient it & infrastructure
• Provide GNDM and ensures delivery excellence
• Partnership with SAP, Oracle, IBM

20. ASSOCIATE PRODUCT
• Computerizing the bulk transactions
• Provided integrated solution for handling marine
• Customizing the business intelligence process
• Focus on outsourcing

21. ALLIANCES
• TCS and Trade Ship Incorporation entered into a
strategic alliance.
• Developed a comprehensive and fully integrated web
based solution “Sealiner”.

22. BUSINESS VALUES
• Reduces IT operation expenses by 30%.
• Improved ROI on IT capital expenses.
• Increased agility, productivity and profits.
• Reduces costs and risks.
• Access to TCS Innovation labs and Co-Innovation
network
• More efficient , higher customer satisfaction and
reduce churn-out.
• Enhance customer experience and increase revenue.
• Enhance customer loyalty and increase brand image.

23. OTHER ALLIANCES